The "0713" boy group that exploded because of its participation in "Welcome to the Mushroom House", its ensemble "Happy Departure" has been developed to the second season, and the concert on the closing night of the second season was fancy contracted the next day's Weibo hot search; For the "brothers of Da Wan Chai", who became famous in the battle in "The Brother Who Broke Through Thorns", the tailor-made "Night of Da Wan Chai" has unknowingly launched two seasons. In terms of developing the "Acquaintance Bureau" variety show, Mango TV can be described as pure.
Variety shows with stars as selling points have long excavated stars from the inside out, from the early poor travel and misery, extreme tasks, tearing each other apart, to later love, marriage, and parents short, overly consumed by variety shows stars, it is more and more difficult to bring freshness to the audience.
After the stars are fancy consumed, the "Acquaintance Bureau", which exudes the fragrance of friendship, is becoming a fresh cut for celebrity variety shows. However, not all shows that focus on interaction between real friends burst into good chemistry. There are not many celebrity relatives and friends groups that have terriers and can let go of their baggage, and no matter how friends blacken each other, of course, there are even fewer of them.
Not all programs are adapted to the "Bureau of Acquaintances"
In recent years, more and more variety shows have tried to use the "Acquaintance Bureau" to make recognition, but the degree of adaptation is relatively high, often concentrated in the following three program categories:
The first is tourism experience programs, such as "We Are Real Friends" in 2019, "Travel Notes" and "Wuha" in 2020, "Just a Teenager" in 2021, and "Happy Departure" in 2022.
The highlight of the travel program first comes from the emotional feedback of the stars in an unfamiliar environment, combined with the pleasant scenery, food and cultural atmosphere, which can bring the audience an immersive "cloud tour" experience. Whether the stars are relaxed enough during the trip, whether the feedback given is real enough, and whether it can make the audience feel substitutionary are all prerequisites that determine the audience of the show.
When the guests of the show are friends, the sense of atmosphere of "friends traveling together" will undoubtedly dilute the sense of distance brought by the "star reality show" and better convey the characteristics of the program's healing system.
Even if it is an experiential program that emphasizes the interaction between stars, the creation of a sense of "friendship" atmosphere will weaken the deliberate sense of "hard work" of stars. Before "Wuha" and "Happy Departure", there were endless shows that forced stars to travel in extreme conditions and go deep into the city to work for a living. However, with the emergence of aesthetic fatigue, the audience is becoming more and more unacceptable to the performance of high-income stars who "pretend to be poor" and "sell miserable" in front of the screen with high remuneration. However, if the guests participating in the show have been friends for many years, and friends take care of each other, it will weaken the audience's resistance to the stars, which is why these two shows can get a good audience under the "acquaintance bureau".
Business programs are also highly compatible with "Acquaintance Bureau", such as "Chinese Restaurant 1" and "Chinese Restaurant 2", as well as "Night in Tai Wan Chai" and "Sister Please Eat". The business program is based on the in-depth experience of the catering and accommodation industries as the main task line, and the process of the division of labor and cooperation between the stars and the interaction between stars and amateurs are the highlights of the program. If the participating stars are old acquaintances, it can not only reduce the team running-in process, let the guests quickly enter the business state, and the relaxed state of celebrity friends getting together, but also pull in the distance between stars and amateurs, and better convey the style of the show close to the people.
When language programs collide with the "Acquaintance Bureau", they can also burst out good chemistry, such as the "Please Refrigerator" series and "Mao Xuewang". The "Please the Refrigerator" series has invited countless stars, but the most impressive thing is the "Acquaintance Bureau", such as the program co-starring Jing Boran and Bai Jingting, which left a lot of hilarious memes. And in "Mao Xuewang", most of the guests invited by Mao Buyi and Li Xueqin are friends in the circle, and in the atmosphere of gossiping and chatting, the audience often forgets that this is an all-star interview show.
Not all "Friends" can support the flow of the program
Although there are many programs that develop "acquaintance bureaus", not every one will work. From the perspective of audience acceptance, these "old friends" who can play miracles in variety shows have the following commonalities.
First of all, all the staff have terriers, which can not only scare each other from the black, but also warm the vein. The 0713 boy group that exploded in "Welcome to the Mushroom House" first appeared in the circle precisely because the scale of self-blackening and mutual complaining was large enough. Wang Lixin's divorce, the controversy at the draft that year, Zhang Yuan's participation in idol cultivation shows at the age of 34, and all the staff have become "terriers" for the guests to blacken themselves or scare each other, which is bitter and funny.
Jing Boran and Bai Jingting can become a big surprise of the show together, also because both sides are high-emotional intelligence artists who are witty and casual. In order to compete for the title of noble son, the "competition" in dressing, etc., these innocuous jokes between old friends, in the funny mutual fear, often poke the audience's laughter, has become a hot topic on social platforms. The mutual friends of this pair of friends, as well as Zhang Ruoyun, Wang Jiaer, Wei Daxun, etc., any combination of them can create a different variety show spark.
In addition to the jokes brought by mutual blackening, the sincere friendship shown by the guests is also the finishing touch of this type of show. Inadvertently careful attention to the emotions of friends, taking the initiative to help publicize each other's works, and sharing happiness and hardship when completing tasks, these warm and beautiful warm moments release abundant emotional energy and can provide a lot of positive emotional value for the audience.
The reason why the highly anticipated "Travels" program is not as effective as expected is precisely because of the lack of laughter and refreshment brought by the words and swords between the guests. Although the scale of mutual blackening between members of "Sister Please Eat" is not small, it is difficult to form a "meme" that intuitively pokes the public's laughter due to the lack of fluent Mandarin expression of "sisters". So not all "friends" can bring excellent variety show effects.
The pleasing "acquaintance bureau", in addition to the guests all have terriers, it is also essential to lower your posture. The 0713 boy group does not shy away from their own paste in the show, and even laughs at themselves as a "re-employment boy group", and their humble attitude in front of the camera blurs the original boundaries of star identity and actively pulls in the distance with the audience.
Even the popular "Wuha" guests took the initiative to fade their star aura in front of the camera, Deng Chao has been taking the people-friendly route in the show, and the idol Lu Han is so simple in front of his old friends that he doesn't look like a traffic idol at all. There are also the "Tai Wan Chai brothers", who are also extremely modest in the show, seamlessly blending into the street crowd, like amateurs.
There are many stars who can lower their posture in the show, and some of them make people greasy, but the reason why these stars who are out of the circle due to the "acquaintance bureau" is that they have excellent business capabilities and have not been over-consumed before. Although the 0713 boy group repeatedly ridiculed themselves for "passing", they are all musicians with good creation, and before "Happy Departure", they did not participate in many variety shows, so the materials and memes excavated were relatively fresh.
Jing Boran and Bai Jingting, two friends who set up each other for the "noble son", are also popular actors whose appearance, temperament, and acting skills are online, and their professional focus is still in film and television, and they continue to have high-quality work output, so occasionally appearing in variety shows does not consume their popularity as actors. With excellent professional skills to lay the foundation, of course, after lowering their posture, they will not damage the image they leave to the public.
In 2017, Lei Jiayin, Guo Jingfei and Li Guangjie, who consider themselves "TF old boys", became new traffic in the uncle circle in the play terrier, which proved what kind of traffic effect the "old friends" that scare each other can bring. The outing of the 0713 boy group further proves the precious value of the "friendship" of the stars.
But the friendship that is amplified by variety shows in all directions also has a shelf life, and excessive mining will also cause aesthetic fatigue. Therefore, the focus of variety shows' exploration of the "Acquaintance Bureau" should perhaps be on excavating fresh friends, rather than endless digging among existing old friends. Stars who get traffic because of the "Acquaintance Bureau" should also focus a lot of energy on the original business track, just like the three powerful actors of "TF Old BOYS" still focus on film and television works after obtaining better resources. In this way, even if the traffic dissipates, as long as you are competitive in your job, you can also stand firm in the entertainment industry.