Embarrassed! "Spider-Man: Across the Universe" was a hit, but as soon as Lu Han came out, the cinema audience ran out

Lu Han, this is really embarrassing.

In 2018, "Spider-Man: Into the Spider-Verse" won more than 50 awards, including the Oscar for Best Animated Feature Film, and became famous.

In the mainland, it also has 427 million yuan at the box office, with a score of 8.6 points.

Five years later, "Spider-Man: Across the Universe" is back, this time even more explosive.

As of press time, the film has 50,423 ratings, of which 4 or 5 stars have a praise rate of 94.3%, that is, 47,548 people gave praise after watching it.

The total score is 9 points, which is even higher than the first part.

Achieve a rare sequel that is even higher than the first one.

Since the release of "Across the Universe", both passers-by and die-hard fans, and even professional media, have praised the film.

It has a high score of 9.0 in China, and it is also full of applause abroad.

Rotten Tomatoes easily reached 95%+, and IMBD also had a score of 9.1, which can be described as a global hit.

As a big fan of Sanbrush "Parallel Universe", Dege also watched this movie for the first time, and was addicted after watching it.

The screen has been upgraded again, and it can only be said that it is full of light and dazzling, as if falling into a kaleidoscope of childhood.

Not only is the painting style beautiful, but every time you change a character and a scene, it will show a new painting style and even culture.

When characters of different painting styles gather in various backgrounds, the abrupt sense of breaking the wall even makes me feel at a loss——

There are so many elements that I don't know where to start!

Even the most gorgeous rhetoric cannot describe the visual achievements of this movie.

I believe that anyone who has seen this film will be full of praise, saying that it represents the top level of animated films in the world, and it is not an exaggeration.

Of course, the fly in the ointment is that "Across the Universe" and "Super 10" coincide, and at the end of the more than two hours of movie, there is no finale, which is really deflating, watching the trailer for 2 hours.

However, the so-called food is not fixed, some people hate it, and some people like it.

Seeing the unresolved ending, they are more looking forward to the next one, which is also a successful attempt.

This is the only controversial point in "Across the Universe", however, jumping out of the quality of the film itself, there is another topic that affects "Across the Universe".

An artist from China, even said, has a tendency to dominate -

Luhan

Open the comment section of "Across the Universe", in addition to the discussion of visual technology and script.

You will find that the word with the highest occurrence rate is "Luhan"

In the top few hot comments, this brother appears.

And the audience's real-time film reviews also have many people mention Luhan.

Some even say:

"A bunch of people waiting for Easter eggs, seeing Luhan's name, all stood up and left"

"When I saw Luhan singing, I ran straight away."

So, how did Luhan get connected to "Across the Universe"?

To be honest, Brother De didn't know at first.

Before watching the movie, De Ge asked friends who had already seen it, saying that there were no Easter eggs in this movie, so he stood up and left after the subtitles appeared.

It was not until I was told by a friend later that the Chinese version of the movie had Lu Han singing the theme song at the end.

That is to say, when there are uninformed viewers, after suffering for 10 minutes of subtitles for Easter eggs -

But I saw Lu Han singing the theme song.

The disappointment is beyond words.

So much so that I watched the entire movie, but only remembered the frustration of the moment.

To be honest, "Across the Universe" does not have an Easter egg design, but let Lu Han sing the theme song at the end, which is a "welfare" designed by the film side for Chinese fans, and it is also to create a direction for publicity, which is understandable.

This operation has been around since ancient times.

For example, "Avatar: The Way of Water".

Don't look for professional voice actors, specifically look for Deng Chao, Sun Li, Huang Xuan, Zhang Ziyi.

Take a poster, the whole shape, is to make the movie have a "Chinese taste", and the box office that sells well can be more.

And the Chinese version of "Across the Universe" is also dubbed by Peng Yuchang and Yu Shuxin.

Although you may not watch the Chinese version, I still try to arrange some Chinese stars as much as possible.

Sima Zhao's heart is known to passers-by.

Of course, the most representative is the original "promotion ambassador".

Wang Kai X "Blade Runner", Wang Junkai X "Ace Agent", Wang Dongcheng X "Predator" and so on....

Although they have not played a role and have no half-dime relationship with the movie, the film side still asked them to cooperate, as the name suggests, it is used to "promote the movie".

This is already a common means for Hollywood to enter the mainland market.

For example, Lu Han also served as a promotion ambassador for "Star Wars: The Force Awakens" in 2015.

Not only sang the theme song, but also took a set of photos of the Star Wars background.

Although, there is not even a single hair of him in the movie.

Therefore, Lu Han suddenly appeared at the end of "Across the Universe", no wonder the film side.

From a commercial point of view, this is nothing more than that in order to consolidate the Chinese market, the film side regards Luhan as a pet fan benefit, and is an "Easter egg" specially designed for Chinese audiences.

But the question is:

The foreigners don't know that Chinese no longer regard Luhan as a welfare.

In recent years, Luhan's influence has not been as good as before.

On the one hand, it is because the "reverse wind" of domestic entertainment is now popular, and people "talk about the change of color", which has long been not the era of rushing to traffic.

From the perspective of word of mouth, nowadays a movie has traffic actors, it is better to be amateur actors.

And Luhan, as the "first generation of traffic", naturally became the main target of the blow.

On the other hand, Lu Han's "Shanghai Fortress" is still influential today.

At that time, fans shouted the slogan "0809 "Shanghai Fortress" to the whole network, hoping to let the people of the whole country pay attention to this movie.

But while everyone was expecting, "Shanghai Fortress" made a joke on all of China with a score of 2.9.

Outside the play, director Hua Tao's argument about "using the wrong deer han" is even more chicken feathers.

Since then, "the era of traffic has passed" has become the consensus of the industry, and the dependence of capital on traffic actors has also deteriorated.

What's more worth mentioning is that after the release of "Shanghai Fortress", some people also compared this film with "The Wandering Earth", saying that the sci-fi door opened by the latter closed "Shanghai Fortress".

Until this year's "The Wandering Earth 2" was released, some people still used "Shanghai Fortress" as a meme.

To be more serious, say:

As long as "The Wandering Earth" comes out of the sequel, then "Shanghai Fortress" will always be whipped to the corpse, and Lu Han is the same.

Third, Luhan's exposure has also decreased in recent years.

After the failure of "Shanghai Fortress", Lu Han once said that he would slow down, and as he said, since the launch of "In Calamity" and "Crossfire" in 2019, Lu Han has not been online.

As the top of the first generation, Lu Han has left the stage for too long, and in today's dynasty, he will naturally be forgotten by the mainstream.

When personal influence is not enough to support the popularity of a work, wind criticism will be out of control.

Simply put, the same traffic, if Wang Junkai, Xiao Zhan, Wang Yibo are allowed to sing, the wind commentary will definitely not be as one-sided as it is now.

At the very least, their fans will go on the offensive and take the comment section back.

But Lu Han is different, he is Buddha-lineed, and the fan group is also young and fixed because of slow metabolism, and he is also Buddhist.

Scold it, it doesn't matter, it also creates the illusion of "Luhan unclaimed".

Back then, after Luhan terminated the contract with SM Company, his old club instantly lost 370 million shares within 15 minutes.

Just arrived in China, two movies were delivered to the door, and more than 10 brand endorsements lined up to find him.

The 2 years cost 80 million, the box office was 570 million, and the album sales exceeded 10 million.

306 million were sold, and 100 million people left messages in the comment area.

Even the post box he passes by can become a sight.

Even on an equal footing with Yang Zhenning, Li Daokui, and Liu Zhenyun, and entered the "2016 Influential Person of the Year", what a scenery.

Last year, some netizens broke out that Luhan only had 3 endorsements left.

When others rushed to several New Year's Eve parties overnight, Lu Han was chatting with fans live at home.

After a blogger bought the Luhan Chao brand, he found that there was a serious problem with the quality and posted the video on the Internet, causing an uproar.

Later, Lu Han responded positively as usual, like a master of the capital.

As a result, the scolding that poured into the comment area was obviously much louder than the voice of support.

In just ten years, from the face of Lu Han all over the street, to now the movie cannot be seen, the stage cannot be seen, and the singing cannot be heard....

Now even singing an ending song has contracted the main slot of "Across the Universe".

Luhan's experience proves that the consumer groups in the entertainment industry no longer have the enthusiasm of the year, and it also proves that Luhan's era of relying only on appearance is dying.

Will Hollywood still look for "promotion ambassadors" in the future?

I think they probably will.

But Luhan, I'm afraid it's one less time.

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