M Kee Japan will release three limited-edition Heisei burgers on May 31 A replica of three of the most popular burgers of the Heisei era, namely the "Double Beef Egg Burger" launched in 1998, the "Roasted Flax Fried Shrimp Burger" in 2006, and the "Black Pepper Juicy Fried Chicken Burger" in 2009.
Interpreted by the new generation of actress Irai Ikeda (Ikeda エライザ), the advertisement recreates the classic images of Heisei singers such as Ayumi Hamasaki and Namie Amuro, as well as a variety of styles such as pure, retro, and hot girls. The commercial song is based on the famous song "Boys & Girls" by Ayumi Hamasaki from 1999
The technological laser elements on advertisements and posters, silver accessories, and retro mobile phones all remind people of the millennium, and it is also the most popular Y2K culture in recent years.
The poster in the shape of the hairband above is not like Ryoko Hirosue, the last beautiful girl at the end of the century.
Elesa Ikeda shared some of her cos on Instagram, and the expressiveness is really superb. Netizens said that the first one, like Matsuura Ami colorful visual wear, is also the originator of today's dopamine wear.
Mimicking Namie Amuro's classic thin-eyed tea hair, miniskirt and boots, the iconic outfit of a 90s hipster girl.
Ikeda's Ayumi Hamasaki resembles the Buddha-figure by 99%. 20 years ago, Bazaki's three-piece set of beautiful eyes, manicures and long eyelashes attracted the trend of all over Asia, and was the source of inspiration for many star singers.
There are also Japanese magazines, hand-held style, poster designs with stickers, braided heads, blue eyeliner, high school uniforms and other elements, which are really super cute.
In addition to this, the newly launched Golden Pineapple Smoothie This poster at first glance reminds me of the album cover of Tatsuro Yamashita, the soul of City Pop in the Showa era.
This apple pie poster is also very distinctive, 3.14159 pi π, designed very ingeniously, and the text given is: Eat sugar when studying. (Although eating more sugar is really unhealthy, I was moved by this full of creativity.) ）
Not long ago, Nichimai launched a Pudding pie in the style of Showa Tea Shop, which really carries on nostalgia and retro to the end.
In fact, this idea to replicate Heisei Burger was launched last year when Freshness, another Japanese burger restaurant, celebrated its 30th anniversary.
Finally, let's enjoy this M Kee advertisement and relive the good memories left by the Heisei era.
The whole network of the same name MORI pictorial