On May 18, the new BYD Han DM-i Champion Edition was officially launched, with a total of 6 models and a price range of 18.98-249,800 yuan. At the same time, the new BYD Han DM-p God of War Edition was launched, launching one model with a price of 289,800 yuan. BYD has put up the banner of "the same price of oil and electricity, subverting fuel", and claims to use the Han DM series to subvert the B-class fuel car market. New E-Chat brings you the latest news!
Variable damping suspension has been added to all models
From 189,800, how to play the joint venture?
The Han DM-i Champion Edition will be available in six models, including four models of 121km (pure electric range) and two models of 200km (pure electric range). Compared with the current model, a new entry-level model, the elite model, is added, priced at 189,800 yuan, which lowers the entry threshold of Han DM-i.
The price of the model with a pure electric range of 121km is reduced by 18,000 yuan compared with the three corresponding configurations of the current model; the model with a pure electric range of 200km has increased by one compared with the current model (that is, the flagship model priced at 291,800 yuan and has a pure electric range of 242km), and compared with the new and old flagship models, the flagship model of Han DM-i Champion Edition is 42,000 yuan cheaper than the current model, a considerable decrease.
In terms of configuration, the new car has newly added glacier blue color matching (free), FSD variable damping suspension system, front aluminum alloy swing arm/steering knuckle, rear aluminum alloy traction arm/control arm/knuckle suspension, mobile phone NFC car key, support iOS system, BSD blind spot monitoring system, etc., optional red red appearance color increased by 2,000 yuan / unit, optional aurora blue appearance color increased by 3,000 yuan / unit. Some models can be equipped with the Yunji-C intelligent damping body control system (hardware is already installed, OTA will be upgraded within the year).
The coolest man in the history of official reform
The first Yunji-C intelligent damping body control system is installed
The BYD Han DM-p Ares Edition priced at CNY 289,800 is BYD's official modified version, and the new car has been sporty decoration on the basis of the current Han DM-p model, using BASF's third-generation black paint and a series of blackened exterior kits, as well as integrated sports seats, with a sportier exterior and interior.
At the same time, the new car is also equipped with the BYD Yunjian-C intelligent damping body control system for the first time. In terms of price, the 2022 Han DM-p is priced at 321,800 yuan, the Han DM-p God of War version is priced at 299,800 yuan, and the new model is 32,000 yuan cheaper.
BYD's promotion of the Han DM-p God of War version is also spared, claiming to run fast (3.7s 100km acceleration), brake (four-piston caliper), walk steadily (Yunji-C), go far (1120km comprehensive range) - full of confidence in power performance, braking level, driving control quality and endurance.
On the day of listing, the order exceeded 8,000
B-class fuel vehicles are difficult to escape the champion "chasing"
After the launch of the Han DM-i and Han EV series in 2022, BYD has become a leading car company in the mainstream mid-to-high-end sedan market of more than 200,000. In addition, Tesla and China's new forces have also launched new energy products in this field, seizing the most advantageous market for joint venture brands.
The joint venture B-class fuel vehicles had to exchange price for volume, and the main sales model was fully withdrawn within 200,000. This time, BYD will hit the price of the Han DM-i champion version below 200,000, selling it at 189,800, which can be said to be "chasing" B-class fuel vehicles, hoping to continue to seize the B-class sedan market.
According to BYD's official news, the cumulative orders of Han DM-i Champion Edition and Han DM-p God of War Edition exceeded 8,051 vehicles on the day of their launch, of which the 200KM model accounted for 35.9%, and the average price exceeded 240,000. As the sixth champion model launched by BYD since 2023, the Han DM-i Champion Edition once again shows such a strong and rapid market appeal, and also verifies the correctness of BYD's market strategy of continuing to squeeze its opponents with cost advantages in the name of "champion".
In contrast, Tesla has also made several sharp price cuts this year, but the latest quarterly new car delivery data shows that the price reduction has only led to a small increase in deliveries, and investors are worried that Tesla's practice will only affect future profit margins. Affected by this, Tesla's stock price fell by 6.12% in one day, and its market value lost $40.1 billion.
After all, Model 3 and Model Y have been on the market for a long time, the core advantages of the two models have become less and less obvious, Tesla either launched Model 3/Model Y replacement models, or launched new models, and rumors of low-priced electric vehicles within 200,000 yuan have always been regarded as Tesla's weapon to return to the peak. For Tesla, the launch of new models is the optimal solution.
Written at the end: In the first quarter of 2023, BYD and Tesla remained the top and runners-up in the brand list, and the two companies together accounted for more than one-third of the global new energy vehicle market. The prologue to the bit competition has only really started now, and under the two price wars and the launch of new cars, the joint venture is the one that feels the pressure...
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