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In the blink of an eye, more than 30 years have passed, and the national brand Golden Snub-nosed Monkey has overcome difficulties all the way with hardcore items and has become a leader in the leisure snack industry. It is precisely out of the love and dedication to the snack track that the brand always pays attention to the different needs of consumers at different stages, and constantly innovates the product matrix to continuously empower the end market.
According to Nashi Food, at the 2023 SIAL International Food Exhibition (hereinafter referred to as "SIAL Exhibition (Shanghai)") being held at the Shanghai New International Expo Center, the national brand Golden Snub-nosed Monkey appeared at the booth with a new IP for the first time, witnessing and sharing the sweet and happy time with the whole people.
Join hands with the new brand IP image to witness the sweet past, present and future with the golden monkey
For many post-80s and post-90s consumers, the classic snacks in childhood memories are none other than golden monkey milk candy and Mai Lisu, accompanying them through their carefree childhood and ignorant adolescence... Now they are all thirty years old, with their own happiness, but the sweetness with the golden monkey is an indelible memory in everyone's heart.
At the SIAL Exhibition (Shanghai), Golden Snub-nosed Monkey joined hands with the new IP to reminisce about the past, witness the present and look forward to the future with consumers with the theme of "Sweet with Time". From classic bulk and sugar-loving snack products to the new and upgraded Mai Lisu, innovative Chinese marinated snack Gluttonous Monkey, and then to the future Golden Snub-nosed Monkey will continue to explore the sweetness of the Orient and create more high-quality products to accompany consumers every moment.
Golden Snub-nosed Monkey's new IP has a cute face, big eyes and charming smile, classic Bizan thumbs, straight waist plate and classic blue suit, showing modern elegance and always maintaining a positive outlook on life. Nowadays, the three-dimensional presentation of the brand from abstract to concrete IP allows consumers to personally feel the brand tonality of the golden snub-nosed monkey's "sweet new modern", and always resonates with the consumer group at the same frequency and interacts sticky, which is not only conducive to the golden snub-nosed monkey to better break the circle in communication, but also reshape the brand recognition of young consumers.
A cute gacha machine and a colorful tasting table were set up at the exhibition site, and new brand IP dolls were randomly haunted, causing consumers to stop and watch. When you turn the switch in front of the gacha machine, consumers can get the brand's classic products through interaction, and instantly feel the good times of their childhood in the process of participating in the gachap.
Trillion rest track, with quality core, to help the national brand market to renew opportunities
In recent years, although the snack food market has been affected by the epidemic, the overall growth trend has remained unchanged, and the output value has continued to expand, becoming one of the most promising and dynamic industries in the fast-moving consumer goods market. According to Frost & Sullivan statistics, the domestic retail sales of snack foods in 2020 will be 774.9 billion yuan, the CAGR of retail sales from 2015 to 2020 will be 6.6%, and retail sales are expected to reach 1,101.4 billion yuan in 2025, and the compound annual growth rate of the industry is expected to reach 7.3% in the next five years. The seemingly inconspicuous leisure snack industry is actually a trillion-level market.
Today's snacks for consumers have shifted from solving the problem of food and clothing to higher pursuit of taste and spirit. Golden Snub-nosed Monkey knows this reason, in order to continue this sweet business, in 2009 officially launched the leisure snack brand Gluttonous Monkey, set its sights on the hot marinated track. Because more and more people like to drink while nibbling duck necks; Many girls watch TV series on weekends and also buy a few boxes of marinated flavor as snacks; For boys who stay up late to watch football games, the taste of brine is naturally also essential. The soaring demand for marinated snacks has spawned the entry of many brands and the emergence of new brands. As a national brand, Golden Snub-nosed Monkey keenly has insight into consumer demand and the direction of market changes, takes products as a bridge to link the communication between brands and consumers, always pays attention to the ingredients and health of food when developing leisure marinated snacks, and always insists that products are the core competitiveness of the brand!
In 2022, Gluttonous Monkey won the honorary title of "Hot Selling Brand of the Year" and became a popular brand of the year, and continued to occupy the brand image and market position of "high-quality brine" in the hearts of consumers with delicious high-quality products. Not only that, in order to meet the diversified quality needs of consumers, Gluttonous Monkey continues to innovate and promote quality advancement with products, from dried tofu to marinated snacks to fruity + marinated innovative taste, shaping the competitiveness of hardcore products with high-quality and differentiated selling points, meeting consumer demand while constantly enriching the product matrix, highlighting the leading role of the national brand Golden Snub-nosed Monkey in leading the high-quality development of leisure snacks.
Continue to focus on consumer demands, and practice the responsibility and responsibility of national snack brands
Since its establishment in 1992, as an old domestic brand and growth companion of a generation of memories, Golden Snub-nosed Monkey Food has deeply gained insight into consumers' new ideas in the trend of diversification - snacks are not only about appetite, but also gradually become a way of life, a connection, and constantly bring us new possibilities and expectations.
It can be clearly seen that the golden monkey food has focused its development on deepening products and expanding categories. It not only continues to extend on the basis of the original golden monkey star products, achieves breakthrough growth through product differentiation layout, but also expands the gluttonous monkey brand focusing on casual marinated snacks, and develops to a multi-brand path. The opportunity behind this is the golden monkey's accurate insight into the market and consumers, consumers' demand for snack food has gradually developed from the pure pursuit of taste in the past to diversification, and product innovation has become the key to brand strength in the case of fierce market competition. In the future, we will continue to grasp the core demands of consumer groups, continue to make efforts in product categories, taste innovation and other directions, and bring consumers more diversified and better choices and unforgettable sweet times in continuous exploration and self-transformation.
epilogue
The new IP of Golden Snub-nosed Monkey debuted at SIAL (Shanghai), once again igniting the deep memory of the brand in the pan-consumer circle, and in the future, the brand will continue to explore the sweetness of the Orient as an explorer, adhere to food quality and continuous innovation, dedicate the Oriental Sweetness to Chinese consumers, and let the world share the sweetness!