Jimu news reporter Zhou Pingying
On June 6th, the Root-Seeking Festival in the Hometown of the Chinese Yandi Emperor in the Year of Xin Ugly was held in Suizhou. In the afternoon of the same day, the Yandi Shennong Cultural High-end Forum and the Yandi Cultural and Creative Boutique Conference were held in the Shennong Tribal Scenic Spot. Experts and scholars in the industry gathered together to discuss the inheritance and promotion and innovative expression of Yandi Shennong culture, and jointly witnessed the release of the fine products of yandi IP cultural and creative competition.
Suizhou is the birthplace of Yandi Shennong. 5,000 years ago, the ancestor Shennong made rice, planted five grains, tasted hundreds of herbs, cured people's diseases, and blessed thousands of generations of descendants, opening up a brilliant Chinese civilization.
At the forum, Zhou Hongyu, member of the Standing Committee of the 13th National People's Congress and vice chairman of the Standing Committee of the Provincial People's Congress, gave a speech entitled "Yanhuang Spirit and the Great Rejuvenation of the Chinese Nation", from the dimensions of respecting the ancestors and respecting the society, advocating labor, opening up things into business, indomitable, concording all nations, and building poles for the people, talking freely about the connotation and characteristics of the Yanhuang spirit, and discussing the far-reaching significance of the regenerative creation of Yanhuang culture for the great rejuvenation of the Chinese nation. Bian Yinbing, vice president of the China Edible Mushroom Association and professor of Huazhong Agricultural University, revealed the internal connection between shiitake mushrooms, bubble green, abducted rice, black garlic and the hometown of Yandi Shennong in his keynote speech "The Geographical Environment and Humanistic Background of Suizhou's "Four Treasures"", and focused on the interpretation of shiitake mushroom culture.
In order to further inherit and promote the yandi culture, the Xin ugly year root-seeking festival specially planned the Yandi IP cultural and creative design competition, with the theme of "Chuang Cheng", invited national design talents (teams), deeply excavated the cultural connotation of Yandi, excavated the cultural elements of Yandi, and designed original, commemorative and practical literary and creative works. Since its launch in early April, the competition has attracted many design enthusiasts to participate, and a total of 192 entries have been received.
At the meeting, the competition was released for high-quality design, and a total of 21 groups of works won awards. The work "Yandi Tribal Map" designed by Hubei University of Technology won the first prize, the "Yandi IP" designed by Tao Yongli and the "Yandi Hometown and Pi Di Away" designed by Wuhan University won the second prize.
At the forum, the results of the Yandi IP Cultural and Creative Design Competition were announced. It is understood that since the opening of the competition in April this year, it has attracted 293 design teams across the country to register, of which 192 valid entries have been received. After 2 months, after the strict selection of the jury, a total of 21 groups of winning works were selected, including 1 group of first prize, 2 groups of second prize, 3 groups of third prize, 5 groups of excellent awards, and 10 groups of finalist awards. At the scene, the judges of the Yandi Cultural and Creative Competition, Liu Yutang, Cheng Jiujun, Chen Jiong and Qiu Yin, presented awards to the winning team and outstanding guidance teachers. ”
The design team of Hubei University of Technology, the winner of the first prize, shared the design ideas and concepts of his work "Yandi Tribal Map" at the scene. Based on the interpretation of the history of Yandi, it designs an amiable IP image of Yandi around the important contribution of Yandi teaching people to sow grain, making herbs for people, and leading people to survive, and the background relies on The Dahong Mountain and wheat fields in Suizhou. Finally, the 3D modeling is used to apply the design to the actual product packaging, making Suizhou's characteristic products more vivid and iconic.
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