Is the iPhone's reputation really completely collapsed?
A few days ago, PerfectRec, a well-known research agency in the overseas market, announced the latest user survey results, which originated from about 669,000 user ratings, which has considerable market reference attributes.
The results show that the reputation of the iPhone 14 series has fallen off a cliff, ending the user reputation that has risen all the way in the past nine years, the five-star praise rate is only 72%, compared with the iPhone 13 series 80% of the praise is a big difference, the rotten iPhone 14 can get this result, many consumers are not surprised.
Looking back at China, Apple's top position is also in jeopardy, International Data Corporation (IDC) announced China's smartphone shipments in the first quarter, Apple took a back seat, and the first place was overtaken by OPPO with a market share of 19.6%.
In the international market, the statistical agency Counterpoint Research released the 2023 Q1 global smartphone survey, Apple was taken out of the top spot by Samsung, Samsung's market share reached 22.5%, and the remaining eight are domestic manufacturers.
In the case of declining reputation + declining shipments, it is estimated that other mobile phone manufacturers have been holding high-level meetings frantically, trying to save word of mouth and shipments, and Apple seems to be surprised by this, with a very good mentality and no big moves.
Good mentality is on the one hand, on the other hand, according to the supply chain news, this year's iPhone 15 series stock volume will still maintain last year's high level, the initial stock volume is as high as 90 million units, this number, looking at the entire mobile phone circle is a very confident existence.
This does not make people wonder, why is Apple not in danger?
The industry speculates that this may be that this year's iPhone 15 is good enough to give Apple enough confidence. The number one killer of the iPhone 15 is the A17 chip, according to the supply chain, Apple will occupy almost all of TSMC's 3nm production capacity this year, and it is still an improved second-generation process with stronger performance and lower power consumption.
As we all know, the same area, the more advanced the process, the more things can be stuffed, the lower the power consumption, the better its performance, on the other hand, the Android camp is still using the 4nm process this year, it can be said that this year's Apple A17 is far ahead of Android.
The Geekbench score that was previously revealed, the A17 score can only be described as terrifying, with a single-core score of 3986 and a multi-core score of 8841. In order to make way for the A17, even the M3 chip on its own MAC has been postponed to next year, which means that the iPhone 15 Pro and iPhone 15 Pro Max will be the only devices with 3nm chips this year.
In addition to the performance toothpaste squeeze, the appearance of the iPhone 15 series is also a major attraction, not only the whole series is equipped with a smart island, the iPhone 15 Pro series also reduced the Apple border, reaching 1.57mm, the smart island is also more compact, plus the classic four-sided equal width design, the screen-to-body ratio is further improved, the visual effect is also more impactful, and the highest excitation brightness reaches 2500nit, which can be seen clearly under the sun.
Another big change is the side button part, which is reported to be changed to a pressure-sensitive button this year, and allows users to customize into various shortcut switches. The mute button, which has been passed down for more than ten years, has also become a thing of the past, and it has been changed to a push-button button.
In addition, the stainless steel frame that was previously revealed was changed to an aluminum alloy matte middle frame to solve the problem of easy scratches, and the Lightning interface was changed to a USB-C interface, periscope telephoto, etc. iPhone 15 series compared to iPhone 14 series for changes are still quite large, the corresponding cost is also sharply rising, perhaps this year's top version of the iPhone 15 Pro Max price is expected to exceed 20,000 yuan, want to change the small partner can start to save money.