This Friday, May 12, although 6 new films were released, "Guardians of the Galaxy 3" still won the championship easily.
Most of the new films this week are small and medium-cost productions, and the attention is not high. Coupled with the May 1st movie and "Guardians of the Galaxy 3" not long after its release, the audience's attention has not yet shifted to the release of new films, resulting in the 6 new films released this Friday all becoming box office cannon fodder.
"Guardians of the Galaxy 3" won the box office championship for 8 consecutive days, and Marvel still failed to fight a turnaround.
As of 22 o'clock on May 12, the single-day box office of "Guardians of the Galaxy 3" exceeded 26.7 million, winning the championship by a large margin, which is also the eighth daily crown since the movie was released 8 days, and the cumulative box office has also reached 299 million, is this result excellent?
In 2017, "Guardians of the Galaxy 2" was released in the same period and the box office score of 8 days was 476 million! After 6 years, the sequel has nearly doubled the box office compared with the same period of the previous work. According to the current trend, the final box office of "Guardians of the Galaxy 3" in the mainland will be about 450 million, while the basic plate of Marvel superhero movies in the mainland is about 700 million.
Because "Guardians of the Galaxy 3" has a good reputation, known as the best Marvel after "Avengers 4", many fans expect that the movie can help Marvel fight a turnaround battle in the mainland, but unfortunately now it seems that Marvel's lack of box office in the mainland may have nothing to do with quality, it is the audience's aesthetic fatigue with Marvel's assembly line movies, maybe the return of "Avengers 5" Iron Man can save a little audience popularity.
The domestic comedy "Life is Unfamiliar" continues the dark horse trend.
As of 22 o'clock on May 12, the single-day box office of the film is 17.32 million, the proportion of films can remain at 24.3%, the cumulative box office in 15 days of release is 761 million, according to the current trend, the final box office is expected to exceed 900 million, and the film production cost is 60 million, which can be called the most cost-effective movie this year.
"King of the Long Sky" luck is not so good.
As of 22 o'clock on May 12, "The King of the Long Sky" has a single-day box office of 11.95 million, a cumulative box office of 687 million in 15 days of release, and a film production cost of 250 million, which should barely be able to return to the book, but Wang Yibo's last "Nameless" is also barely returning to the book, for a commercial film, not making money is a failure, if the summer "Warm" cannot be profitable, I am afraid that Wang Yibo's film road will not go long.
Cut 52 minutes, the box office on the first day was only 140,000, this bad film was beaten miserably by "Guardians of the Galaxy 3"!
On May 12, the box office of the 6 new films was extremely miserable.
As of 22 o'clock, the Japanese film "The Last Year of My Mother and Me" had only 333,000 US dollars at the mainland box office on the first day, and the box office of this film in the local Japanese market was only 2.12 million US dollars, and it seems that mainland audiences cannot be saviors.
Hollywood thriller "Wilderness and Wild Beast" mainland box office on the first day is only 140,000, this film won nearly 60 million US dollars at the box office overseas, but also this year's thriller hit, but unfortunately mainland audiences are really immune to Hollywood, whether it is a Marvel superhero movie or any type of film, the mainland audience just doesn't buy it!
Domestic films are also miserable, the documentary "Vanishing Bingchacha" only had a box office of 6,000 on the first day, "Distant Camelman" and "Blood Sniper" did not even have a box office, it should be that the cinema did not give a film at all, resulting in a zero box office for the film.
There is also a long-lost Indian film "The King of the Slums".
Indian films were once very popular in the mainland market, and even some film critics praised Indian films as the first in Asia, indeed the previous classics such as "Wrestling Bar Daddy", "Mysterious Superstar" and "Tuner" were good at the mainland box office, especially "Wrestling Bar Daddy" without any publicity, relying on audience reputation to win 1.299 billion box office.
But in recent years, mainland audiences have also lost interest in Indian films, which never change their routines. The box office is lower than the film.
As of 22 o'clock on May 12, the box office of "Slum King" in the mainland was only 140,000 on the first day, and according to this trend, whether the final box office of the film mainland can break one million is a problem.
There are objective reasons for the box office fiasco of the movie, "King of the Slums" was released in India in 2017, the Chinese version dragged on for 6 years, and as soon as it was released, it also bumped into the Marvel blockbuster "Guardians of the Galaxy 3", which was naturally beaten badly. And the Indian version of the movie is 160 minutes long, the Chinese version is only 108 minutes, and the whole 52 minutes have been deleted! It's been almost an hour.
Some of them are singing and dancing sessions that mainland audiences don't like to watch, and deleting them is good for the movie-watching experience. But the deletion still has a great impact on the plot.
Of course, these are not the most critical reasons, after all, "Wrestling Daddy" Chinese mainland was released a long time late, and the deletion was as high as 21 minutes, but it still won the favor of mainland audiences, and the biggest problem with "King of the Slums" this time is that the quality of the movie is too bad.
The plot of the movie is that the slum young man wits the Indian bloodthirsty capitalist, you think it is "Slumdog Millionaire", in fact, the whole movie is about the marketing battle between two Indian food giants, and finally there is a speech necessary for Indian movies.
Every routine viewer can guess, it looks very burning, but it is really fake.
To put it bluntly, Indian movies over the years are brainless chicken soup, regardless of logic, you know to make the audience orgasm, but the reality is so simple. Watching more natural aesthetic fatigue, Chinese audiences will definitely not buy it.