Wen 丨 Bian Zhengsi
Editor丨Keva
According to Maoyan Professional Edition data, as of 21:30 on May 3, the box office of May 1st theaters in 2023 exceeded 1.5 billion yuan. Among them, "Life Road is Unfamiliar", "The King of the Long Sky" and "So Many Years" ranked in the top three at the box office with 510.7343 million yuan, 463.8841 million yuan and 172.5284 million yuan respectively, followed by "Slam Dunk" and "Prosecutor Fengyun".
The biggest keyword in the local film market during the May 1st period.
In terms of single films, "Life is Unfamiliar" counterattacked "The King of the Long Sky" to become the box office champion of the schedule, and the cumulative box office of both films exceeded the 500 million mark. In terms of single-day box office trends, it exceeded the 300 million mark for four consecutive days. Thereinto. The single-day box office on April 30 and May 1 continued to grow positively month-on-month.
The popularity of May 1st makes people more confident in the future development of China's film market.
High-quality comedy has become a market demand
The big dark horse of the mainland film market in May 1st in 2023 is "The Road of Life is Unfamiliar".
Whether it is in terms of pre-sale at the box office or the number of people who want to watch on the online platform in the early stage, the performance of "Life Road is Unfamiliar" is decent. However, this film achieved a counterattack with the genre difference of the only pure comedy film in the schedule, as well as the strong entertainment attribute of the plot laughter.
The single-day box office of the film rose from 34.148 million yuan on April 28 to 130 million yuan on May 1, and won the single-day box office champion for three consecutive days. The box office of the film exceeded 100 million consecutive days and reached 3 days. In addition, the proportion of single-day films in the film climbed from 10.8% on the first day of release to 23.7% on May 3.
For the box office trend of the film all the way up, director Yi Xiaoxing posted an article saying: "Thank you to all the main creators, thank you to everyone who won the scene, and thank you to every theater colleague who gave the opportunity." At present, the cumulative box office of the film has exceeded 500 million yuan.
According to the "2022 Chinese Film Annual Survey Report" released by 1905 Film Network and Movie Channel Rong Media Center at the beginning of the year, the total box office of comedy genre films in 2022 will reach 7.513 billion yuan, an increase of 28.66% over 2021, and comedy films are still in demand in the market.
The same is true for the Spring Festival and May 1st in 2023, and the comedy is full of harvests. For the vast majority of audiences, watching movies is one of the entertainment ways to decompress leisurely in daily life. Comedy is just the right way for people to laugh, relieve stress and soothe their emotions.
This is also the first time in nearly three years that a comedy film has won the May 1st box office championship. The 2021 and 2022 probationary ticket titles are "Your Wedding" and "I Really Hate Long-distance Relationships", both of which are romance films.
This year's May 1st file, there are also romance films such as "So Many Years" and "Countdown to Say Love You". Among them, "So Many Years" controlled by Light Media performed relatively prominently. The film won the third place at the box office, and the cumulative box office exceeded the 200 million mark.
"The King of the Long Sky", the pre-sale box office champion of the schedule, also performed well. The single-day box office of the film schedule achieved positive growth for two consecutive days. The compact plot and realistic special effects have become the keywords of the audience's hot comments, and the film has a score of 7.0 on Douban. At present, the cumulative box office of the film has exceeded 500 million yuan.
In addition, the film also broke the record for the total number of domestic films in Chinese mainland film history. The film's display of the work and life of test pilots has also been unanimously recognized by ordinary audiences and professionals.
The same large-screen works with real character prototypes, "Prosecutor Storm" and "Shocking Rescue" have also gathered a lot of attention. The former is the first crime trial film shot from the perspective of a Chinese prosecutor, and the latter is another new fire-themed film after "Heroes of Fire". At present, the box office of "Procuratorial Wind and Cloud" and "Shocking Rescue" are more than 47 million yuan and 35 million yuan respectively.
It is worth mentioning that the well-known screenwriter Zhang Ji's directorial debut "Changsha Nightlife" has not been directly proportional to the box office. At present, the film's Douban score is 7.3, ranking first among new films in the schedule. At present, the film's box office is only in the early 10 millions.
In this regard, Zhang Ji's circle of friends posted that ""Changsha Nightlife" is my first film to direct, there are many shortcomings and regrets, I humbly accept everyone's criticism and correction, but I still hope that theater colleagues can add some scheduling to our films, especially the scheduling of effective scenes." ”
According to statistics, the single-day scheduling rate of the film from April 30 to May 3 was 1.8%, 2.4%, 2%, 1.6% and 1.6% respectively. This Xiang-flavored film, the regional box office champion was won by Hunan Province without suspense.
Animated films and old films performed well collectively
A total of 5 new animated films were released among the 18 new films in the May 1st program, mainly for young people. Among them, the cumulative box office of "New Pigman Movie Super Racing", "Guardians of the Universe: Storm Power" and "Magic Princess of the Gem" exceeded 30 million, 10 million and 5 million respectively.
"New Pigman Movie Super Racing" is the eighth big movie in the "Pigman" series. The "New Pigman Movie Dinosaur Diary", released on May 1st in 2021, created a new box office high for the series with 79.319 million results.
"Slam Dunk", "Journey to the Bell Buds", "Super Mario Bros. Movie" and other animated old films, the collective box office performance is outstanding. The content of the story is mainly adult-oriented, which makes the potential audience of such films even larger.
After 27 years, the first big movie of "Slam Dunk" was released in China, fulfilling the national competition dreams of many post-80s and post-90s audiences. The memories aroused by the appearance of the five tigers in Xiangbei have made many middle-aged people relive their youth.
The film, which was released Chinese mainland on April 20, became the box office champion of the 2023 May 1st animated film, which is also expected. At present, the film Douban score is as high as 9.0. At present, the cumulative box office of the film has exceeded 600 million yuan.
Shinkai Makoto's new work "Journey to the Bell Buds" has a stable long-term box office trend. At present, the cumulative box office of the film has exceeded the 800 million mark, raising the box office ceiling of Japanese films in Chinese film history to a new height. Chinese mainland is also the largest overseas box office of this film.
"Super Mario Bros. Movie", adapted from Nintendo's classic red and white machine game IP, also had a box office revenue of more than 20 million yuan during the May 1st program. At present, the global box office of the film has reached 1.048 billion US dollars, becoming the current global market single box office champion.
These new and old animated films, the young works meet the needs of parent-child moviegoing, and the adult works use their feelings to win the movie ticket in the hands of the audience. The collective quality is online, which is the basis for the overall box office performance of the May 1st animated film.
Among the many film companies participating in the May 1st file, Shanghai Tingdong Film has undoubtedly become the biggest winner. "Life Road Unfamiliar" and "King of the Long Sky" produced by his main ones won the first and second place at the box office. "So Many Years" controlled by Light Media is also small and broad, and the return on investment has a high proportion of investment. Mainland film companies such as China Film, Ali Pictures, and Maoyan Film have all gained varying degrees.
In addition, "Guardians of the Galaxy 3", which was officially released in the mainland on May 5, was also screened during the holiday to accumulate market heat. At present, the total box office of this film on sale and pre-sale has exceeded 10 million mark.
Due to the good reputation of films such as "The King of the Long Sky" and "The Road of Life is Unfamiliar", the long-term box office endurance is worth looking forward to. In the future, in May, the mainland film market will also have "Fast and Furious 10" and "Please Don't Trust Her", etc., Chinese and foreign works with a certain degree of market recognition will be released.
At present, the box office of the Chinese mainland Film Market in May has exceeded 880 million yuan, higher than the overall box office in May last year. With the blessing of May 1st, the mainland's annual box office has exceeded 19.6 billion yuan, and it will exceed the 20 billion mark by next week at the latest.