The author of this article is written by @Qin Hao
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From April 24 to 27, the CinemaCon was held at Caesars Palace in Las Vegas.
CinemaCon has a short history, having only held its first edition in 2011. Although new in time, it has developed into an annual event in the global commercial film market.
On the one hand, the participants of CinemaCon are film producers and theater bigwigs from more than 80 countries, who hold the power of life and death in the introduction and arrangement of films.
On the other hand, in order to attract the attention of these industry bigwigs, the producer will show the trailer/clip of the upcoming blockbuster film, or even the finished film, to create momentum for the promotion of the new film.
This year's CinemaCon is naturally very lively, "The Flash", "Spider-Man: Across the Universe", "Aquaman 2", "Megalodon 2", "Barbie", "Dune 2" and so on have exposure actions.
Next, let Xiaowan take you to see the "Battle for Beauty" at the 2023 CinemaCon.
The Flash
In order to build momentum for its most blockbuster "The Flash" of the year (which will be released simultaneously in mainland North America on June 16), Warner Pictures is obviously riveted.
First, a four-hour project sharing session was held on the morning of April 25 to introduce Warner Pictures' next project planning; Immediately afterwards, in the afternoon of the same day, the world's first screening of "The Flash" was held.
The reason why "The Flash" is placed in such an important position is because it will be the starting point for Warner to restart the DC Universe.
Before the screening, Warner CEO David Zaslav said that he had watched "The Flash" three times and praised "this is the best superhero movie I have ever seen." James Gunn, the new head of DC Pictures, also praised The Flash as "one of the greatest superhero movies of all time."
A newly exposed poster on April 26
If you doubt the above praise, there is a suspicion of "the old king selling melons", then yesterday's unbanned word-of-mouth on social media after the film's first public screening proves that "The Flash" is the same as said before, and it really has an excellent reputation!
For example, Erik Davis, who runs the ticketing website Fandango, said after watching that the film has surpassed the DC Universe and ranked among the best in the history of comic book movies - narrative, fighting, acting, fan service, can be called a textbook-level superhero film.
Scott Menzel from the British Academy of Film and Television Arts (BAFTA) immediately tweeted after watching it, saying that The Flash is a "movie that audiences will watch repeatedly", not only because of Ezra Miller's wonderful performance, but also because the film has a rich nostalgia.
There is also Germain Lussier, a reporter from the well-known American technology website Gizmodo, who said that "The Flash" has both the laughter and true feelings of "Back to the Future" and the surprise scenes of "No Return of Heroes".
Chris E. Hayner, senior editor of the well-known American game website GameSpot, said that "The Flash" far exceeded expectations, and specially praised Ezra Miller and "Batman" Michael Keaton, and also praised Supergirl.
Looking at these five-star praise from social media, many fans must have been eager to jump to June 16 and look forward to the day of release.
"Spider-Man: Across the Universe"
Also causing heated discussion at CinemaCon is "Spider-Man: Across the Universe".
Because at the conference site, Sony Pictures publicly screened a 14-minute clip, focusing on the emotional warming between Miles and Gwen the Spider-Woman.
The clip is mainly composed of two plots, the first plot is Gwen visiting Miles' room, Miles reveals his heart to her, and the distance between the two gradually closes; In the latter plot, the two use spider silk to hang themselves upside down on a skyscraper, overlooking the entire city, and their relationship continues to heat up.
The story of this sequel takes place a year after the previous game "Spider-Man: Into the Spider-Verse".
The new generation of Spider-Man Miles, vowing to break the curse of fate that every Spider-Man will lose his loved ones; But it was such a well-intentioned decision that triggered a cosmic-level "Spider-Man Civil War".
"Horizon Universe" has been confirmed to be introduced into the mainland, and the file is to be determined
Although it is only a short time and limited plot clip, the enthusiasm of the on-site media is still very strong, and many people believe on the spot that "Spider-Man: Across the Universe" will be the best superhero sequel in 2023.
Warner VS Sony
The collision between "The Flash" and "Spider-Man: Across the Universe" is just the epitome of Warner and Sony's secret wrestling at this CinemaCon.
At this year's CinemaCon, Warner's works were divided into two main categories.
One category is the new movie represented by "The Flash", which also includes "Barbie" directed by Greta Gerwig and starring Margot Robbie and Ryan Gosling, the two leading actors also attended the "Barbie" event, and the high commander also said that he had not figured out the meaning of "Ken-ergy" until now.
Commander Gao plays Barbie's boyfriend "Ken"
The other category is dominated by sequel works.
Like "The Conjuring 4: The Last Ritual", which was named at the promotion meeting, and "Megalodon 2: The Abyss" (not yet exposed online), which was fully upgraded and released the first trailer, Wu Jing and Jason Statham were gathered to deal with the big shark, and it is said that the trailer has a 65 million year ago megalodon eating the Tyrannosaurus rex.
And "Dune 2", which is shot entirely by IMAX cameras, will bring a more shocking audiovisual experience, according to "Sweet Tea", there will be a scene of him riding a sandworm in the movie, and Zendaya said that her scene this time is not just in a dream.
In addition, the much-anticipated "Aquaman 2: Lost Kingdom" is also the focus of Warner's promotion. In the second part, Orm is no longer a villain, but a helper for Arthur the Aquaman.
In the trailer released at the CinemaCon recommendation meeting, Arthur also showed a clip of Arthur protecting Orm, Arthur warned the enemy that "no one but me can touch my brother", and Orm responded "Don't call me brother".
Sony is not quite the same.