Is Du Hua a silly big sister? You're afraid you're a silly white sweet!
On April 20, the debut night of South Korea's Boysplanet, 4 artists of Lehua broke through the encirclement at the same time (9 seats Lehua occupied 4 seats). Zhang Hao made his unprecedented debut in the C position, which is considered to have created history.
The next day, Lehua's stock soared, reaching a maximum of 8.11%.
As the boss, Du Hua won numbness, so there was a wave of public opinion on the Internet about "Du Hua's pure life".
Some netizens concluded that Du Hua relied on Han Geng in the first half of his life and Wang Yibo in the second half of his life, she is not as smart as Yang Tianzhen, and success is purely fate.
Many netizens thought it was true, and they echoed that she was a purple star from the sky, and some even forwarded her emoji, praying that people would sit at home and that wealth would come from heaven.
Family, are you too simple?
She is clearly playing pig and eating tiger.
Du Hua is a big boss of a listed company and a strong woman in the industry, can she be a leader if she has no means?
Just because of a good fate, become a public relations director at the age of 23? Just because of a good fate, 28-year-old entrepreneurship to become a boss? Just because of a good fate, Han Geng and Wang Yibo followed her with a dead heart? Just because of a good fate, at the age of 42, earn a net worth of 2.5 billion?
If she has no means, how can she occupy a place in the entertainment industry where there is a mixture of deceit and dragons?
Turn the tide and save Lehua
If Du Hua has a good life, he should be born in a rich family and win at the starting line, but this is not the case.
In December 1981, Du Hua was born in Nanchang, Jiangxi, with a good appearance and an ordinary family, not a well-off family, and his academic performance was not excellent enough.
But when she was a girl, Du Hua dared to think and dare to do it, and at that time she hoped to be as lucky as Lin Qingxia and was discovered by scouts on the street, thus becoming a hit.
So she wandered on the busiest street in Nanchang for three years, the truth was cruel, and no one could see it.
It can be seen from the persistence of 3 years that her perseverance is very accessible.
Knowing that being a star is hopeless, she began to work hard academically, and later she should have been admitted to a not very good university (if it is a famous school, it will definitely be taken out as a selling point, and she is currently advertised as a graduate of Cheung Kong Graduate School of Business).
After graduating from university, Du Hua was very unhappy in finding a job, was fired after the probationary period, was unemployed for half a year, lived in the basement, and ate cheap instant noodles.
His parents were distressed to give money, but Du Hua, who was so strong, refused.
At that time, in order to survive, she did not have high requirements for work salary, and she could just give money.
In July 2003, Du Hua joined 8848 as a public relations manager with a low salary, but she gained experience and connections.
The following year, when the dot-com bubble hit, she jumped ship to Huayou Century, China's largest digital music content provider at the time, and began to contact the entertainment industry.
In the 5 years of Huayou Century, she was promoted step by step from an ordinary employee to a public relations director, the general manager of Huayou Music, and also made many stars.
Don't think that she relies on luck, in fact, she has worked hard to get it.
Years later, Du Hua blew herself up in an interview, and at the moment before giving birth, the boss was still calling her, she did not pick the pick, and replied: "You give me a few hours first, I will give birth to the child first." ”
And Du Hua also showed her strong work ability to the outside world.
In January 2008, Huayou Century launched China's first Internet public welfare album "Love Interconnection", which invited 40 guests to sing public welfare songs together, including Internet bigwigs and stars from the north and south.
As a grand planner, it was very difficult to contact guests and coordinate time, but Du Hua only took ten days to complete the album recording, and his strong execution impressed Yang Ning (an investor in Duhua Ventures).
In 2009, Huayou Century was acquired by Guangguang Media, the company collapsed, and Du Hua, who had just given birth to his son, started his business after some thought.
She and Yang Ning chatted in the café for 20 minutes, talked very happily, and gave her 2 million yuan to start a business.
The content of the conversation is unknown, but Yang Ning is not wronged, it must be Du Hua's idea of the future development of the company that moved him, and Lehua Entertainment was born.
You can't imagine that the first artist Lehua signed was Xie Na, after all, Xie Na had already come out of the circle with "Happy Camp" at that time.
Some people speculate that Xie Na is willing to go, perhaps out of friendship with Du Hua, but the adult world is not so simple, and it must be Du Hua's resources or the conditions given to attract her.
After that, Du Hua signed well-known stars such as Li Xiaolu and Chen Hao with a three-inch uncorrupted tongue.
At that time, Du Hua's bad luck also deepened, and before he showed his strength, the record market entered a period of decline, and the entertainment industry was a gold hole, and 2 million was quickly used up.
Du Hua was very anxious in her heart, but in the face of employees was as stable as Mount Tai, she tried her best to meet hundreds of investors, almost all of them were useless.
Seeing that the company was about to go bankrupt, Du Hua was cornered and could only grind hard bubbles against an investor.
Fortunately, Du Hua's ability to draw "big cakes" was strong, and the investor finally let go, but he put down his cruel words: "I have and only this time to lend you money, the next time you open your mouth, it means that the company (arrives) to die, and I will not hesitate to push you into the water." ”
After solving the urgent need, Du Hua began to look for new opportunities.
Wooed Han Geng to hold the red king Yibo
At the end of the same year, when the popular top Han Geng could not stand the company's oppression, he terminated the contract from South Korea and returned to China, although the termination lawsuit was still in his body, but his popularity did not decrease, and many large companies threw olive branches.
In the end, the result was unexpected, and he chose the little-known Lehua.
Some people think that Du Hua's life is too good, and he obviously has no money to sign Han Geng.
But this just reflects Du Hua's means, no matter what, in terms of money, she can't fight for a big company, so she cleverly uses her identity as a partner to win over Han Geng.
If Han Geng signs a contract with large companies such as Huayi, Warner, and Guangguang, he can undoubtedly achieve twice the result with half the effort, but in the final analysis, he is only a senior worker.
Can enter Lehua, he is a small boss, has the right to speak, and can also achieve class jump.
This decision is not only for Han Geng, "We are open to all artists in the company, as long as they are willing, they can buy shares of the company." ”
With this, Du Hua has signed many stars such as Hu Yanbin, Alan, An Youqi, Huang Zheng, Zhou Bichang and so on.
At the same time, under the suggestion of Han Geng, Du Hua also began to shift the company's development focus to the road of "idol self-production", so Lehua's development began to ride the dust.
If you think that this is all the credit of Han Geng, it is inevitably a bit biased, you must know that from proposing an idea, to visiting South Korea, to implementation, it is difficult or inhumane.
In addition, Du Hua can follow Han Geng's advice, and he can be regarded as good as the flow, which is not a kind of foresight.
The company's development path was determined, Lehua began to create idols, for the criteria for selecting artists, Du Hua has his own ideas: the first is good character and knows how to be grateful; The second is the three views of righteousness; The third is business capability.
To some extent, this guarantees the stability of the artist.
She also did not rush to achieve results, but emphasized that the technical level is very important, to ensure the professionalism of the artist, "It is not that if you smash 1 billion today, there will be a group out immediately, it needs to be practiced day by day, day by day." ”
It was not until 2014, after three or five years of training for trainees, that Du Hua thought the time was ripe to send the boy group UNIQ to debut in South Korea.
At that time, she put down her cruel words and said: bet on 100 million stars, lose and quit the entertainment industry. This kind of courage is far beyond the average person's match.
But the reality is very cruel, and in the blink of an eye, a restriction order caught Du Hua off guard.
Because there are two Koreans in the group, even gathering the number of people to perform on stage is a luxury, but he killed Wang Yibo halfway and turned the tide, so that Lehua's development is like a bamboo.
Wang Yibo's popularity has an element of luck, but it is also inseparable from Du Hua's insight and later training support.
At the same time, in order to retain Wang Yibo, a cash cow, Du Hua did not hesitate to spare shares, directly let him be a shareholder, and made a good move.
At the beginning of this year, Duhua also sounded the big bell of the IPO, and Lehua is currently worth 5 billion Hong Kong dollars, about 4.4 billion yuan.
According to the prospectus, Wang Yibo is the main source of the company's revenue growth, which also means that Lehua's development is overly dependent on him.
But Du Hua does not have much sense of crisis, Wang Yibo's contract will not expire until 2026, if he is given enough attractive conditions, coupled with the grace of knowledge, he may not renew his contract.
Second, Du Hua believes that idols can be cultivated as a profession, "My experience can be replicated. ”
Relying on a mature training model, Du Hua has the confidence to develop sustainably, and she is not worried about her artists, "China is not bad for people who became popular overnight, but the difference is that after becoming popular overnight, they rely on their professional ability to accumulate people in the circle." ”
Finally, Du Hua does not rely on Lehua as a company, she has already built her own investment territory over the years.
According to the enterprise investigation, Du Hua is currently the legal representative of 14 companies, and the company's business involves functional food, beauty, trendy clothing, virtual idols, catering and other tracks.
On March 18, Du Hua also learned from Yang Tianzhen and began a live broadcast sales journey.
Many of its artists have called for it, but they did not see the figure of Lehua's brother Wang Yibo, in fact, Du Hua is to "get rid of" Wang Yibo.
epilogue
Once upon a time, there were three godmothers in the entertainment industry, among which the "draft godmother" Long Danni began to fall behind, and Yang Tianzhen, who operated the hot plus-size women's clothing business, changed the track, and only Du Hua was in full swing.
Many people first met Du Hua because she was a judge in Sister Lang, and some of her remarks and obsessive operations at that time made people speechless.
During that time, her social platform was full of abuse, 904,000 private messages, one by one, insults and "greetings" flew together.
Yi Lijing once asked her if she would get depression if she read negative news every day.
Du Hua shook his hand, "Online violence is uncontrollable, and the more you care, the more you can't get out." ”
Yi Lijing was noncommittal and retorted: "In theory, it must be like this, but few people have such mental strength, and they really don't care." ”
Du Hua paused for a moment, smiled and said, "I did it anyway." ”
Looking at her journey along the way, do you still think she is pure life?