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The entertainment industry is never short of liveliness.
#Bailu remarks#entry rushed to Weibo hot search, and then public opinion continued to ferment, Bailu issued an apology Weibo, and the onlookers were confused.
On the evening of the 23rd, actor Bai Lu issued an apology for his previous inappropriate remarks, saying that he did not express his views and ideas in an appropriate way, which caused discomfort to everyone.
The inappropriate remarks mentioned were gender-related remarks in Bai Lu's early interview speeches. According to the topic information, the controversy is mainly because Bai Lu has publicly stated many times in interviews, social media and various materials that he rejects "mother" things, and calls himself "man" and "boy". As a result, it was accused of stigmatizing "mothers" and rising to the discussion of "misogyny".
The situation intensified, but the artist studio pointed to the bloggers who spoke and issued a statement to report, including bloggers who took a neutral position and only called for not stereotypes.
As soon as the statement came out, public opinion began to rebel, and then unearthed worse and insulting words than stereotypes - during the propaganda period of "Swagger", the character CP describing himself and Xu Kai was "a female bully and a little milk dog in the early stage, and a male bully and a 'little' in the later stage." ”
So it got out of hand.
The pot of characters and scripts, the actor back?
The new drama was launched, the hot search for character topics continued, and the actor's grave-digging life review was entered, and various videos and text interviews were enlarged and watched frame by frame. After entering the "witch hunt" stage, the actor's topic came up, and controversy continued to follow, a certain point was selected to amplify, the topic continued to ferment, fans scuffled, and the artist posted an apology to end the farce.
This process is all too familiar. Once ridiculed as a symbol of "becoming popular". Looking back, most of the traffic that used to go through has indeed been experienced.
This time it was the turn of the White Deer.
Starring Luo Yunxi, Bai Lu, Chen Duling and Deng, "Long Moon Ember Ming" adapted from the novel "Black Moonlight Takes the Steady BE Script" by Vine Luo as the branch is on the air, the outline of the story has all emerged, and the protagonist group character is basically supported.
Is it the discussion of the first label of Xianxia and the representative work of Xian Xia in 2023, hot, and with the 6 points given by more than 160,000 users of Douban, it is extinguished.
Ultimately, the problem is actually the lack of the script story itself and the disappointment after the expectations brought about by the early ferocious marketing. This emotion continues to stack as the plot progresses, coupled with a large area of hot searches, fully fermented.
Looking back at the discussion around this popular topic - at the beginning, the controversy basically revolved around the contradiction of the character of the story itself, and later extended to the audience's distress for the female second, thinking that the protagonist group was from an extraordinary background and did not lack virtue, but arrogantly besieged the female second from ordinary people who tried to change their unfortunate lives.
Everything is normal here.
But further, someone began to rise to the level of dissatisfaction with the role as an actor. First, actor Luo Yunxi was accused of being too thin, and then Chen Duling, because he played Ye Bingchang, who was supported by many audiences, was implied to have a gold team to operate, and public opinion intensified in the dispute between Chen Duling's fan control and comments and the fact that there are not many live fans on the whole network to fight. The war spread to Bai Lu, the actor of the heroine.
In fact, the film and television adaptation has greatly changed the character of the original work, which is a normal phenomenon, and it is also a routine operation for the audience to discuss and even take sides in the plot characters in the changing preferences. But under the bombardment of a large number of marketing, the famous audience transferred their dissatisfaction with the quality of the series to the actors.
It is again the indiscriminate attack of the character and the actor himself, and the previous "inappropriate" remarks have been dug up, and Bai Lu's favorability and good acting skills built up by "Zhou Shengru" have gradually been burned out as the popularity of "Long Moon Ember Ming" climbs.
In this set of grave-digging encirclement, is the actor innocent? In a way, of course, innocent. Actors can determine their acting skills, but they can't rewrite a set script. Although they belong to the sky-high remuneration of "migrant workers", they are also "migrant workers", right?
It is true that in the context of consumer culture, celebrities are essentially a kind of "personality consumption". Therefore, such professional characteristics require them to always be aware of their influence and to restrain their words and actions, which is reasonable. In the fan description, "the white deer who used to laugh loudly has become cautious", and there is also a bit of a literary atmosphere. As role presenters, both receiving praise and being scolded are part of the job.
However, it is not a joy for the public to constantly dig and amplify some past remarks, forcing artists to issue a statement to apologize. Besang always sought to entertain the living while "killing" them all. The so-called "red price" should not be to shut up public figures forever for "safety" and become advertising forwarding robots.
On the other hand, to some extent, this also reminds producers that when selecting and adapting IP, especially relatively early works, they cannot blindly follow the template that once worked. The so-called failure of the actor's ascension is, in the final analysis, the drama almost meaningful. A real hit, there is never a shortage of soaring.
"Digging graves" and "pickpocketing" are popular, and the positive and negative sides of celebrity characters
While Bai Lu had to blog and apologize because of her former female character and was deeply caught in the whirlpool of public opinion, #Zhang Songwen's remarks during the amateur period # entry also hung high on Weibo hot searches.
The behavior of "digging graves" and "pickpocketing" is very fair, whoever has a topic will dig whom, regardless of whether you are an acting school or a traffic department.
The difference is that Zhang Songwen's entry is full of praise, and although Bai Lu's entry also opposes this grave-digging attack, it is more pointed to her inappropriate condemnation. The difference between the results and the direction of the evaluation wind has to be said about the difference between the active and passive choices of "star personalities".
As a product of cultural consumption construction, star personality is the result of the joint completion of star team, capital operation, public and fan participation.
Starting from the characteristics of star shape packaging, representative works, such as the popular jade girl in Hong Kong in the 90s of the 20th century, and so on. Later, with the prevalence of the fan economy, it gradually showed a more intimate label, such as the neutral style brought up by Li Yuchun during the "Super Girl" period, and the soft girl who was different from it.
In the next stage, more categories were gradually subdivided. The character of this period is all strange. Female men, foodies, schoolboys, high IQ, silly white sweet, stupid beauties (handsome guys), koi, old cadres, etc., have all been popular.
Recognizable and trendy personalities can indeed quickly stand out in the battle for public opinion, which is also the demand of the professional characteristic of artists.
In the context of data theory, the artist team cannot resist the strong temptation of personality to hedge topics and popularity, fabricate or amplify these characteristics, maintain people to provide emotional value to the audience, and also rely on the personality to obtain the attention of the audience to achieve the advancement of popularity.
During the period of popular traffic, there were countless terms related to the names of artists, some of them ate prop food in variety shows, shared various delicacies on personal social media, some played games without any baggage, and stood out in reasoning shows with strong logical thinking.
Among them, there are naturally marketing first, and there are also labels that are named after they really meet the characteristics. For example, Guan Xiaotong, who once solved the duality and was once named a scholar, Zhang Xincheng, the god of art examinations with outstanding results in art examinations, Zhang Ruoyun, who obtained a consistent high IQ evaluation by strong logic output in "Star Detective", Zhang Wei, a walking golden sentence, Zhang Wei, Gong Jun's human lark, and so on.
The dividend is a lot. Some producers will also refer to the public's impression of the actor's character when casting, and the role is added, which also leads to the difficulty of cutting the off-the-play himself and the role in the play at a certain stage.
There are also many overturns, and those who can stand tall are often the real artists. Of course, there are also very wonderful and outrageous, but so far there is no overturn, such as Xiao Jingteng's "Rain God" character, Wang Feng's hot search insulator character.
Returning to the controversy of the Bailu incident, dialectically, the so-called "I am a man" was placed in the context of the time, and it was more inclined to cater to the popular "female man" character at that time, rather than the misogynistic remarks that later diverged and rose. Especially in the Internet era, audiences are not completely passive recipients of information, they are distributed in complex social media and cultural consumption links, and play a huge role in the shaping, diffusion, strengthening and collapse of celebrity personalities.
This thing, like fast-moving consumer goods in the fashion industry, is popular today and the new Chinese style will be hot and hot tomorrow, they will collapse and change.
It should be noted that in the face of some unintentional but indeed controversial words and words, the artist does have the obligation to deal with and restrain fan behavior. In this matter, there are many blood and tears lessons of peak traffic. It's time to apologize, don't pretend to be confused.
At the same time, in today's increasingly chaotic and complex Internet public opinion field, the position of pink transport will also become the part that major brokerage companies need to focus on. As an agency company with supporting services for artists, we should think about what is more important than popularity? Is it really a hot search that has the final say? Blindly rushing to the hot search topic without a bottom line, allowing fans to incite public opinion, and in the end will only eat away at the artist.
Source: Weibo, Douban, invasion and deletion.