The upcoming May Day may be the first real long holiday after the epidemic. For many people, from April 29 to May 7, the transfer of time off and leave can make up for a "long vacation" of at least nine days - nine days is enough to cope with the classic tourist routes of most provinces, autonomous regions and cities in the country. However, judging from the May Day holiday travel forecasts of multiple institutions and platforms, the most popular are mostly first-tier cities.
Taking the data released by the China Railway 12306 platform as an example, among the cities traveling to cities from April 28 to 29, the top ten cities in terms of total number of passengers traveling by rail were Beijing, Guangzhou, Shanghai, Chengdu, Wuhan, Hangzhou, Xi'an, Nanjing, Changsha and Chongqing; On the other hand, the top ten departure cities are Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou, Wuhan, Xi'an, Nanjing and Chongqing.
Comparing the above two lists and rankings, it can be found that excluding Changsha in the travel city and Shenzhen in the departure city, the cities in the two lists are exactly the same, but with a slight change in the ranking (Guangzhou and Shanghai, and Wuhan and Hangzhou). Of course, passengers traveling by rail are only part of the domestic travel passengers during the May Day holiday, but they are the most representative part; The purpose of travel of these tourists is not all tourism, but they are basically a broad tourism category.
After more than 40 years of development since the reformation of Chinese society, the wealth of Chinese people has gradually stratified while increasing, and tourism naturally has different meanings for people of different classes and ages. Some people are for sightseeing, some for leisure, some for food, and some for some experience. Even visiting friends and family comes with food tourism or experiencing a change of destination. Different travel purposes naturally choose different travel destinations.
This begs the question: Why are the list of departure and destination cities in the above example surprisingly consistent, and why are these cities? Looking at these two lists again, you will find that these cities are almost the most comprehensive cities in China: Beijing, Shanghai, Guangzhou and Shenzhen are solid first-tier cities, and other cities are basically among the new first-tier cities, at least regional head cities (such as Xi'an). Therefore, it can be said that this long holiday is destined to become a popular tourist destination and is destined to be a first-tier city.
The most intuitive impression of first-tier cities is that the city has a large permanent population. The larger the population base, the more people traveling naturally; But holiday travel is not business travel, but purely consumer activities, which involves the second characteristic of first-tier cities: money. Not everyone in first-tier cities has money, but it is an indisputable fact that there are many rich people in first-tier cities and the income of residents is generally high, which makes it possible for people in first-tier cities to choose holiday travel and consumption.
On the other hand, first-tier cities are destinations for many people to travel. It is also easy to understand that although many developed cities may not have a strong historical heritage (such as Shenzhen) or beautiful natural scenery (such as Shanghai), they have the most abundant tourism resources in terms of allowing tourists to stay longer: they have the best innate endowments (such as Beijing's seven World Heritage Sites), and they can also be built the day after tomorrow (such as Chongqing's various magical 8D Internet celebrity check-in points). If you don't have an advantage in sightseeing, then make efforts in eating, drinking and having fun (such as Changsha, the "city of entertainment").
As mentioned earlier, wealth divides the Chinese people into layers, and at the same time divides their consumption preferences. Some people's tourism is ahead of the stage of sightseeing, and leisure or in-depth travel becomes the focus; The increase in population and wealth will inevitably bring diversified travel consumption concepts, and the larger the city, the natural advantage it has in meeting diversified consumption. The simplest example is that the leisure consumption center of the village may be the small shop at the head of the village, while the first-tier city may have several in the CBD alone.
On the other hand, there is another advantage of traveling in first-tier cities - reliability. This reliability first refers to transportation, first-tier cities have a large choice of large and small transportation, standardized operation and high efficiency, and there are corresponding plans for long holidays and peak seasons; Secondly, in terms of food and accommodation, in addition to being more frugal than small cities, the quality of service is relatively guaranteed, and even if the price increases, it will not be arbitrary and outrageous; In terms of shopping and entertainment, it is more guaranteed in terms of quantity and quality - as many guests as you come, for example, even if the scenic spot is overcrowded, you can choose that scenic spot.
The exceptions on the list are Shenzhen and Changsha, the former of which is small and has a short history of city building, but has a permanent population of tens of millions and high incomes, making it the best place to provide tourists; The income and spending power of urban residents of the latter are average, but in addition to the lack of top scenic spots, there are basically no shortcomings in shopping, entertainment, food, accommodation and transportation, so they can be among the top ten tourist destinations.
Almost everything has changed in the past three years, and as far as the topic of tourism is concerned, what has changed is not only the travel concept of tourists, but also the direction of efforts of cities that want to make tourists money - at least "one trick to eat all over the sky" has failed, and cities with strong comprehensive strength can continue to become popular cities for tourism. At the same time, as long as there is even one short board, it will overturn sooner or later.
#May Day Long Holiday# #Travel Headlines # #五一旅游 #