Friends who pay attention to the mobile phone circle should know that the famous data research agency Canalys recently announced the market share of global smartphone manufacturers in the first quarter of 2023, according to the report data: in the first quarter of 2023, only Apple and OPPO have a contrarian growth, OPPO with a market share of 10% ranked in the top four.
It is worth mentioning that OPPO has achieved outstanding results in the entire mobile phone market with the Find X6 series and OPPO Find N2 series of dual flagship series, according to relevant information: OPPO Find X6 Pro in the e-commerce platform increased by 129% year-on-year, and the Douyin platform reached a year-on-year growth rate of 451%.
According to the data report given by Sandalwood (Rosewood Data), OPPO has driven OPPO's shipments in the 6K-8K price segment with the OPPO Find N2 series and Find X6 series, an increase of 133% year-on-year, and its market share has also reached a 3% increase month-on-month.
The reason why the performance is so eye-catching is that the OPPO Find X6 series has attracted the attention and favor of a large number of digital enthusiasts who like mobile phone photography through powerful imaging capabilities and excellent comprehensive experience. On the other hand, OPPO has invested enough to add many black technology functions to the OPPO Find X6 Pro, such as the Mariana X chip, dark light bottom telephoto, etc., which make OPPO Find X6 Pro have a strong competitive advantage in a number of mobile phones.
In fact, in the past 15 years, OPPO's imaging technology has been continuously accumulated, and in recent years, it has continued to innovate around the image capabilities of the main track of the mobile phone industry, and has always adhered to algorithm-driven image technology and aesthetic-driven image cognition. And OPPO executives have said before that the product concept of "keeping the right is not surprising" and must do a good job in products. Just wonder, to do the "integrity" to the extreme, in the end will naturally be "surprised". Not driven by market hotspots and noise, come up with so-called gimmicks and "magic tricks" to stimulate consumer purchases.
Also taking OPPO Find X6 Pro as an example, it did not follow the trend, using a 100 million pixel lens or higher pixel lens, but for the first time in the whole industry to use the big bottom telephoto, the big bottom wide angle, the big bottom ultra-wide angle, the standard and the flagship version of the same telephoto lens, creating three main cameras, regardless of the primary and secondary, in the image texture, clarity, tone and other aspects of the comprehensive upgrade, in the industry to achieve from near to far, from day to night can shoot high-quality video works.
The OPPO Find N2 series is also popular and sought after by the majority of users, of which OPPO Find N2 is also a new hinge technology, successfully pulled the horizontal folding screen mobile phone into the "light era", the plain version with a weight of 233g, has become the first horizontal folding screen mobile phone lighter than the straight screen mobile phone.
The OPPO Find N2 Flip is favored by young people through rich external screen interaction. It is understood that the OPPO Find N2 Flip, the arbitrary window function of the external screen, can realize many interesting operation and gameplay, such as users can directly open the payment code of WeChat or Alipay on the external screen, reducing the number of times to open the inner screen, which not only saves time, but also increases security. For example, users can easily control music playback on the external screen to enjoy a more relaxed and pleasant music experience. In addition, we can also play games, make phone calls, etc. through this external screen.
All in all, for a technology giant, OPPO's performance in scientific and technological research and development and technology patents is still quite good. In terms of chips, there are Mariana X, Mariana Y, and in the intelligent system has released the Pantanal intelligent cross-end system, Andean intelligent cloud, etc., through strong technical advantages, step by step in this competitive market out of their own path, I believe that in the future OPPO will have a more outstanding performance, we still wait and see.