Dear friends, have you noticed that there are many movies released recently?
The more movies, the more marketing tricks, but some are really incomprehensible, such as a certain dog-themed movie, which actually made the dog cry during the roadshow.
Not to mention how difficult it is to keep a dog in the cinema for two hours, can the dog understand the plot of the movie and leave tears for it?
In this regard, netizens commented: This is the first time to see such marketing. (15.2W people said it was very good)
It can be seen from this marketing that now film marketing is really getting more and more rolled, and here are a few brief examples for you -
First of all, it must be said that many movies like "making the audience cry".
I don't know if there are KPIs or drops, the current movie really likes marketing "crying scene", there are few hot searches that make the audience cry, as if this movie spends publicity money in vain.
It is worth noting that short video platforms seem to like this type of video, many small videos with no content, but it is also very strange to easily get hundreds of thousands of likes.
It is not uncommon for ordinary audiences to watch movies and cry, and when publicizing, invite stars to watch the movie together, and the stars who are holding the scene cry, and the publicity points will come out properly.
Among the many stars, Huo Siyan's "tear point" is really low, ten pieces have been brushed to several videos of her sitting in the audience watching crying, and sometimes bringing her son together, the topic is suddenly raised.
(Youth film, watch cry)
(Family comedy, watch cry)
(Literary film, watch cry)
According to incomplete statistics, the audiences of movies such as "The End of the Sea is a Grassland", "Chinese Doctor", "Hello Brother", "Little Q", "Sunshine Sister Tao" and other movies have her crying.
But some movies really seem, seem, don't seem to cry? Let's just say, sister, look at something good!
Secondly, the audience "laughs" when they watch the movie, and they laugh together.
One thing is to say, with the ugliness of comedy movies now, it is still a little difficult to make people laugh. But if the comedy can't even laugh out of the audience, isn't it really over?
Don't be afraid, there are always audiences who can laugh, and can also laugh in various "postures", and just happened to be captured by the film party, put in the promotion of the film, the text is "a movie down, the audience laughed XX times".
The movie "Li Mao for the Prince", the Douban score is 4.3, there is still a gap of 1.7 points from the pass, and the complaining on the Internet is constant, and the box office results are not particularly good.
But when the screening and roadshow are held, it can make the audience laugh more than seventy times, which is really admired and admired!
If it's understandable that comedy is so marketed, then why does "Four Seas" market jokes? Didn't you really edit all the audience reactions when Shen Teng appeared?
The movie is funny or not, each has its own opinion, but the ten pieces are not as funny as the comments of netizens:
I don't understand where the laughter is;
It's very good-looking, but it's a little ugly.
In the end, it was praised by many people in the industry.
It is understandable for celebrities to give friends "platforms" and praise a few words, but you can't cover your head and talk nonsense! You know, many ordinary audiences will really recommend movies to the stars!
For example, after watching the movie "Rat Guts Hero" starring Yue Yunpeng and Yaya, Wang Xun praised "the movie is so good, I am not willing to go to the toilet."
Is this movie really as good as Wang Xun said? Open the Douban score to see, although it is a little higher than "Li Mao Playing the Prince", it is not much better, and the popular short reviews are two or three stars.
In the comment area of this video, half of the ten pieces were also found to be complaining, and more netizens commented that "I watched it, it's a bad movie, so don't spend money."
Of course, it does not mean that it must be based on the Douban score and the comments of netizens, but a person may be biased when he says that it is not good-looking, then many netizens have scored low, can you really see something?
It is really difficult to say clearly about the feelings of people in the entertainment industry, of course, sometimes it may be a fan filter.
As we all know, Liu Haoran is Tang Wei's little fan brother, and when he is invited to watch his idol's movie, he will inevitably bring a layer of filter, and it is good to see everything.
But "The Last Night on Earth" can be boasted, which is also too unexpected.
In addition to filming Tang Wei beautifully, the plot is really sparse, and people who watch it are confused, no wonder many netizens complain "Does the director know what he said".
In recent years, director Wang Jing has also appeared at the premieres of many movies many times, and he gushed endlessly when praising movies, without the slightest sharpness of the past.
Praise the movie picture, "#郭敬明 is really Guo Jingming!"
A movie, in addition to the movie picture, can actually boast of the plot.
After all, no matter how beautiful the picture is, it is the icing on the cake, and the plot is the fundamental reason for the audience to enter the cinema! If you don't boast, can't you boast? Netizens said:
I feel that he can't find the highlights of the praise, just like whoever gives birth to an ugly baby says, good boy good boy ....
Hahahahahaha, although I can't laugh, but after reading the comments of netizens, I really can't help it.
To get back to the point, the current stars always like to sell miserable, saying that the audience does not know how to appreciate, but the audience is really not easy, either there is bitterness can not say, or the film side does not take it seriously.
Movies, the audience takes money to watch, ugly can not return the money, sometimes spit a few words will be "besieged" by the fans of the leading actors, simply have no right to speak.
Take 10,000 steps back, doesn't the TV series cost money? Today's TV series often require members, and sometimes after opening a member, you have to spend money ahead of on-demand before you can officially watch it.
The most speechless thing is that the frequency of rotten ends is too high, and it is simply uncomfortable to spend money on yourself.
A lot of bad films, spending money is careless. Or that sentence, unless you want to see it specifically, don't believe in marketing routines, because it is yourself who pays in the end, and who's money is money!
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