The high-end essential oil brand "Macao Aromatic Maison" was invited to participate in the 3rd China International Consumer Goods Fair (hereinafter referred to as the "Consumer Goods Expo") held in Haikou, Hainan Province from 11 to 15 April. As the first offline exhibition among the four major exhibitions in mainland China this year, the CICF will create opportunities and platforms for global enterprises to share the Chinese market and Chinese enterprises to go global.
Technology, products, channels, all indispensable
The brand "Macao Aromatic Maison" belongs to Macao scientific research enterprise focusing on essential oils for 21 years - Aromatic Maison (Macau) Flavors and Fragrances Co., Ltd., Dawan Branch Company Guangdong Shunde is a "national high-tech enterprise", with its own GMP production workshop, automated production and a number of national patents. Backed by hardcore scientific research strength, the brand has innate advantages in raw material supply, formula research and development, production system and other aspects. Aromatic Maison (Macau) Flavors and Fragrances Co., Ltd. has now developed into a leading enterprise in the industry, committed to promoting the development of the whole chain of aromatic industry, especially the development and promotion of Portuguese-speaking aromatic plant resources in the global market.
This Sino-Portuguese fusion gene is also fully reflected in the "Macao Aromatic Family", and the brand team is committed to creating a local Macao essential oil brand that integrates Chinese and Western cultures for China's 400 million newly emerging middle class. The unique ingredients of the brand's products, selected from Cuquet oil from Timor-Leste and natural essential oils from Brazil, all raw materials are imported from the country of origin, no fragrances and preservatives are added, and the outer packaging design continues the natural and pure style, and the products have a natural taste from the inside out.
The birth of every product requires ingenuity, dedication and dedication. Continuous polishing is the norm, and "Macao Aromatic Maison" products are strictly controlled in every link from raw materials, research and development, formulation, production to finished products and marketing, to ensure high quality and safety. In the early stage of new product development, engineers, perfumers and aromatherapists will join hands to participate in the development, focusing on user needs such as "great health" and "emotional healing", upgrading the application technology and experience of essential oils, and creating brand explosive products with good reputation and high repurchase rate. "Shoulder and Neck Conditioning Oil" is the brand's first explosive product, which has been very popular in Tmall flagship stores, WeChat stores and Douyin stores since its launch, and has also been launched in many pharmacies in Macau and exported to Southeast Asian markets such as Taiwan.
Agile market sense to seize the flow of the wind
In the choice of marketing channels, "Macao Aromatic Maison" grasps the model dividend, only quickly. International aromatherapy education and training, supporting the transformation and upgrading of the offline beauty industry and online essential oil live streaming will be the focus of brand expansion this year. Three years after the epidemic, the public began to return to their inner emotions, more and more offline stores introduced healing spa health projects, online anchors opened essential oil sessions, in response to this new outlet with traffic, the brand launched a series of help plans, from product selection to sales skills to marketing promotion, and explore new business models and cutting-edge gameplay with more channel vendors.
Because of love, accomplishment
The "Macao Aromatic Maison" team has a group of young members who love the aromatic business, and they focus on the field of essential oils, which has achieved the rapid growth of the brand. After the Hainan Consumer Expo, the team will participate in the third phase of the 133rd Canton Fair non-stop, when the brand will have a series of plans to go deep into various fields and promote the aromatherapy concept of high-end essential oils to more channels and consumers.