In recent years, Internet celebrities have become more and more star-turning.
In particular, many Internet celebrities have begun to shoot film and television dramas, and even movies. The movie version of the 2015 online drama "Never Expected" was released, and it won 322 million box office, which made many short video Internet celebrities eager to move.
Chen Xiang, who is also shooting short video comedy, has produced a number of online films, with a very good reputation, and has plans to enter theater movies in the near future. However, there are also cases of failure, as the earliest batch of Internet celebrities, Zheng Yun, claiming to have more than 70 million fans on the whole network, filmed his first theatrical movie "Stop! Thief".
The cost exceeded 36 million, and well-known actors such as You Zhiyong, Liang Xiaolong, Lu Shuming were invited, but I didn't expect that the box office was only 967,000. It was one of the biggest box office massacres of the year!
It's a pity that "Stop! The box office failure of "The Thief" did not stop the enthusiasm of the studio. The chase of gimmicks has always been the strength of domestic films, and in 2021, "July Dance Steps" invited Internet celebrity Zhang Yuxi, with a box office of only 2.64 million, and Papi-chan, known as the first female Internet celebrity, also starred in the first movie "Tomorrow Will Be Fine" in 2021.
At that time, the publicity was extremely strong, the producer was Jia Zhangke, and nearly 10 stars starred, and the box office was only a little over 30 million.
On April 14, another new film "Eavesdropper" featuring Internet celebrities was released, but unfortunately the audience still did not buy it.
The Internet celebrity with 52.41 million fans made a bad film, and it collapsed when he hit Jackie Chan, and the box office on the first day was only 9334 yuan!
On April 14, the mainland film market ushered in 6 new films, but unfortunately they could not shake the champion of Jackie Chan's "Dragon Horse Spirit", as of 17 o'clock on April 14, the single-day box office of "Dragon Horse Spirit" exceeded 4 million, accounting for 17.3%, various box office data is still far ahead of the new films in the same period, the cumulative box office exceeded 118 million in 8 days of release, and in the case of weak new films, "Dragon Horse Spirit" may be able to impact the 250 million box office.
And the 6 new films are dismal at the box office.
The star-studded "Tempest" had a box office of 1.76 million on the first day, Jia Bingliuyan and a group of comedy stars filmed "Be'er Like You" with a box office of only 986,200 on the first day, and what domestic horror film "Grudge Armor" had a box office of 196,000 on the first day, "Think of a little" had a box office of 600,000 on the first day, and the Hollywood blockbuster "Dahomey Warrior" had a box office of only 20,000 on the first day.
But the worst thing is "Eupdropper" starring Internet celebrity Zheng Chengpeng.
Zheng Chengpeng is a super Internet celebrity on a short video platform, with 52.41 million fans, and the clip of the Guangdong couple collecting rent filmed with his wife is very popular, and later the live broadcast sales are also the best on the platform. Therefore, the film side has high hopes for Zheng Chengpeng.
It can be seen that in the official trailer, Zheng Chengpeng ranks first in the list of actors!
Even pressed the well-known actress Yuan Qiongdan, you must know that Sister Pomegranate is really an old drama bone of Hong Kong films, and Stephen Chow cooperated with classic movies such as "Truant Weilong" and "Tang Bohu Dotting Autumn Fragrance", or Uncle Ying's girlfriend, filmed "Zombie Taoist Chief" together.
But without Stephen Chow and Uncle Ying, Yuan Qiongdan's personal box office appeal is average, so the producers gave the publicity gimmick to Zheng Chengpeng.
It's a pity that even if it is an Internet celebrity with 52.41 million fans, the quality of the movie is not good, and the audience still does not buy it!
As of 17 o'clock on April 14, the box office of "Eavesdropper" on the first day was only 9,334 yuan, and the number of moviegoers was only 223, it seems that Zheng Chengpeng, the more than 50 million fans, are really willing to pay for idol movies very little.
The plot setting of "Eavesdropper" is very high, and the fraud organization is filmed into a high-tech group, but the special effects of the movie are extremely cheap, and there is a sense of immediacy of elementary school students playing with computers, which is extremely naïve, and the story is an old-fashioned prodigal son turning back, focusing on positive energy.
Not to mention in terms of acting skills, let the Internet celebrity be the protagonist, and pompousness is the background of the entire movie!
In fact, Internet celebrities can be used as embellishments for movies, but can play some roles, such as the medical insurance brother Heiwa of "The Wandering Earth 2" is a short video Internet celebrity, often shooting some positive energy jokes on the platform. And in "Blind War" filmed by An Zhijie in 2022, the Internet celebrity nagging laughter is also good.
But if you take the Internet celebrity as the main hit, it is obvious that the bad film wants to make money, they have no acting skills at all, as a funny character can, picking a big beam as the protagonist is a bit of a joke.