Baozi, have you found it?! This year, in addition to Jay Chou's concert being expensive and unable to buy tickets, Zhang Jie, Li Ronghao, Hua Chen, Yu Xue Zhiqian Mao is not easy... Also look down on ?!
Even the 18-tier draft artists who have only released 1 album and 2 EPs dare to open the ticket price of the concert to 520 and the highest 1580?!
Senior sister can't understand, is the economic situation already so good?
According to public information, in addition to mainland artists, Mayday, Zhang Xinzhe, Lin Zhixuan, Ren Xianqi, Zhou Chuanxiong, Zhou Baihao, Zhang Shaohan, Liang Jingru, Liu Ruoying and a large number of Hong Kong and Taiwan artists are also intensively preparing for the "world tour" concert, and the first few stops have all been selected in the mainland.
According to incomplete media statistics, there will be at least 200-250 concerts in 2023. If you take 50,000 people per game, 10-12.5 million people will go to major stadiums to meet idols. If you count the various music festivals that have more audiences for several days in a row, this number will increase several times!
Three years of money earned back a year!
Whether it is a false fire or not, anyway, from star artists to large and small performers and scalpers, they all think that fans who have been holding back for three years urgently need "revenge consumption", so they all rush forward with full power.
The media recently broke out that scalpers organized more than 3,000 ticket-grabbing groups to grab Jay Chou's concert, causing the price of the infield to soar 10 times. Indeed, next to the senior sister, a friend spent 20,000 yuan to get an in-court ticket for Jay Chou's Haikou concert.
The market of the concert is so good, even the scalper can't help but complain, saying that this year is the most incomprehensible year in the seven years since he did this business, and the ticket prices of all artists' concerts are compared to Jay Chou's standards.
Zhang Jie used to discount every time, and this year the scalper plus 500 tickets could not get a ticket. Xue Zhiqian was originally also a veteran of discounts, and this year's market has soared, and doubling the face price is too common. So Zhang Jie is now called "Jay Zhang", and Xue Zhiqian is called "Xue Valuable". And Mao Buyi, Li Ronghao, Liu Ruoying... Anyway, most artists issue tickets that are equivalent to buying tickets at a markup.
The hardest working are artists and performers.
Since about 7 or 8 years ago, the Chinese music market has embarked on a road of increasing depression, and it has become the consensus of the industry to rely on selling discs to support singers and record companies. As a result, singers from the waist and below began to run variety shows or music festivals to earn money, while the head singers made a lot of money by selling their feelings one concert after another.
In the past three years, large-scale concerts and music festivals have all been suspended, not only have artists lost their main channels for making money, but parasitic performers have also been reshuffled by the industry, either closing their doors or surviving the winter. Seeing that the surplus food at home is getting less and less, now that the performance market has finally been released, artists and performers are not rushing to open projects to make money, do they continue to tie their stomachs and wait for the New Year?
In addition, Xiao Jiujiu is not for nothing.
The national economy is still recovering, the trend of various consumption downgrades is becoming more and more obvious, and the budgets of sponsors in the first half of the year are more abundant ... Therefore, although the cost of holding a concert has increased by 1.5-2 times compared with before, the sooner it is done, the easier it is to cut the leeks and drop the bag.
Are fans really running out of money?
The main consumption engine of the concert is the fans. Fans have always been proud of "krypton gold", and their purchasing power is amazing, and they are not worried about high-priced tickets, but only that they can't buy them.
In order to watch the concert, fans are willing to fly to Hong Kong, Macau, Taiwan, and even Japan, South Korea, and Australia to give idols a show.
What's even more exaggerated is that there are fans who promise to give scalpers "sleeping" for a ticket, which is really shocking!
However, most passers-by fans have a limited amount of money to spend on concerts. The seemingly explosive performance market is, in a sense, overdrawing the consumer market in the next year or more.
Two days ago, the Chao CHAO Music Carnival cancelled its performance in Shanghai scheduled for April 15-16. Originally, the festival was the first music festival held in Shanghai this year, which was expected by the industry, who expected this kind of ending?
Although the organizers were vague about the reasons for the cancellation of the festival in the postponement announcement, according to industry insiders, the ticket prices were too high, resulting in poor sales, and the tickets could not flow into the secondary market circle for more money, which were the two main factors for the organizers to finally make the decision.
In Chengdu, this year's announced music festival has 6-7 performances a month, which is equivalent to holding a music festival almost every weekend this month, but the venue and performance guests are slightly different. Previously, in a super first-line performance town such as Beijing and Shanghai, there were about 10 music festivals a year, and the average was 1-2 per month.
Such a homogeneous music festival and the organizer's mentality of "cutting leeks" may lead to the fact that in the near future, various Chengdu music festivals will have to embark on the same road of no return as the Chao CHAO Music Carnival Shanghai Station.
Big players in the industry said that the music festival market may decline in the second half of this year, and the virtual fire of the concert will probably burn out slowly in Q3 and Q4. In any industry, steady progress is the king of development, but in the face of the wind, who will not get by with money? It's a little bit to grab a little!
So, everyone, please cover your pockets! Don't buy and save 100%!