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According to reports, seagulls in Kunming are shocked to show symptoms of "social fear"!
As far as the eye can see, Dianchi Lake is almost full of "vomited" seagulls!
Back last year, these seagulls were collectively dry glaring because they were not being fed!
Compared to this year, their body size is obviously much stronger!
According to statistics, each seagull has nearly 50 keepers, and the "crazy" people frantically feed the "hungry crazy" seagulls!
This year's Spring Festival, the mainland tourism industry ushered in a retaliatory growth, tourists are looking forward to the life they yearn for!
Farewell to the epidemic and finally ushered in "spring"
2023 is destined to be an extraordinary year, and the epidemic is fully released!
The past three years can be described as suffocating people, everyone can finally take off their masks, bid farewell to the epidemic prevention checkpoint, go out of the house, and go to those "longing places"!
But what comes with it, various scenic spots are "crowded with people", everyone rushes to consume, grab accommodation, rush to shop!
After three years of silence in the tourism industry, this wave can be said to be "making a profit"!
According to statistics during the Spring Festival, the mainland's tourism revenue reached nearly 400 billion yuan during the seven-day holiday alone, an increase of nearly 80% over last year!
These signals tell us that China's tourism industry has begun to "recover wildly"! Our lives are starting to get right!
Since the Spring Festival this year, our country's economy has ushered in a skyrocketing trend, as if returning to the days before the epidemic in an instant, and many industries can be described as "overcrowded"!
For example, in the film industry, just during the Spring Festival holiday in 2023, the total box office revenue jumped to the second place, setting a new high in recent years.
Many days when they couldn't go out during the Spring Festival and didn't dare to go to the cinema are "gone forever", which has brought great benefits to the recovery of the film industry!
In addition, it is our tourism industry, which really "exploded the pot" during the Spring Festival!
Many travel enthusiasts get rid of the "shackles" of the new crown as soon as they get rid of their families and friends, and immediately go to the scenic spots, as if to make up for the places they have not been to in the past three years.
The recovery of tourism has brought about a chain reaction.
The first is the accommodation of tourists, and with the pandemic over, the hotel industry has recovered overnight!
On the basis of the previous "online play", people choose several places they want to go, such as Yunnan, Sichuan, Chongqing and other places.
In the hotel industry alone, the previous price was basically set at two or three hundred, plus a heavy epidemic prevention measure, many hotels have even appeared in a state of "full of vacancy"!
After the lifting of the lockdown, the number of tourists rose rapidly, resulting in a sudden shortage of hotels, and the price also rose from the previous two or three hundred to even two or three thousand, which suddenly increased tenfold.
However, even at this price, the hotel house is still full!
In addition, some scenic spots use homestays to win the world, relying on local ethnic characteristics to create a beautiful environment and close to nature homestay style.
Sure enough, the homestay industry is also "squeezed out of the head", some places will even be open 24 hours, there is simply not enough time to rest, because you don't know when tourists will "come to the door"!
Secondly, it is the catering industry that ushers in "retaliatory" consumption!
Tourism, as the name suggests, is to eat, drink and have fun, eating must be very important!
We all know that when the epidemic arrived, many restaurants, food stalls, and hotels and restaurants were more or less closed and closed.
Those larger ones are better to say, many small restaurants can not survive, directly lead to bankruptcy and change of business, many of the previous explosive snacks, because of the collapse of the number of customers, have "disappeared"!
In 2023, the supporting hotel industry, catering is also sudden, many people can only see Internet celebrities on their mobile phones to check in and promote in various stores during the epidemic, and now they finally have the opportunity to experience it in person, which is naturally a "mountain and a sea" style!
For example, Changsha, Sichuan, Chongqing, these famous gastronomic capitals, have ushered in a "new spring".
Taking the hot pot industry as an example, the phenomenon of "long queues" has appeared in stores in many places, and some even queued up to thousands, which is very common.
Some snack bars, even milk tea shops, line up an entire street!
This is really unimaginable, and the prices of many restaurants have been "speculated".
Many netizens have posted their "consumption list", a simple meal, from a few hundred yuan before to the current three or four thousand, really reached a very exaggerated point!
In addition, it is the change in people's consumption concept, we take Hainan as an example:
As we all know, last year, due to the outbreak of the epidemic on Hainan Island, many tourists were stranded, and many hotel houses were also full of "suspected Xiaoyang people".
This is undoubtedly a huge blow to Hainan, which takes tourism as its main signboard!
Due to Hainan's special geographical location and tourism environment, it has received the favor of tourism enthusiasts, but due to the irregular silence and lockdown, many tourists want to go but dare not go.
After the lifting of the lockdown, many tourists quickly "returned to their places", in addition to the retaliatory consumption of hotels and restaurants we mentioned, many physical stores in Hainan also ushered in huge profits.
What we can see everywhere is that many people take mobile phones, while shopping while video, because of the tax exemption, many people do not hesitate to spend hundreds of thousands of dollars to consume, and the object of consumption is also gold, cosmetics and other luxury goods!
These are just the tip of the iceberg of the skyrocketing tourism boom!
Another example is Wutai Mountain in Shanxi Province, where many tourists go to Wutai Mountain to pray for blessings and return wishes after the lockdown is lifted.
Everyone wants to be in a good time, which causes the tourist capacity of Wutaishan to quickly exceed the load, and many tourists start climbing the mountain from the early hours of the morning and cannot catch up in front.
Because the mountain is full of stranded tourists from last night, everyone would rather be trapped in the mountain than climb again, and some even eat instant noodles on the mountain.
This phenomenon is "not strange" in scenic spots everywhere, tourists stranded, early closure of scenic areas, tourists eating instant noodles in the middle of the way, etc., are all normal phenomena.
Looking back at the "bleak situation" of the epidemic for three years, it is really a sharp contrast!
Tourism fever has become "difficult to travel"?
In the face of the sudden tourism boom, netizens couldn't sit still and expressed their opinions.
For example, this comment from a tourist in the Huangshan Scenic Area:
"What is this revenge consumption, the whole one takes revenge on itself"!
The tourists in Huangshan during the Spring Festival can be described as shoulder to shoulder, and people are really crowded and walking.
Moreover, just after the Spring Festival, it is still the tail of winter, and many tourists are frozen to the point of "blue nose and swollen face".
In the face of this netizen's self-deprecation, another netizen jokingly said:
How beautiful the scenery of Huangshan is, how embarrassing you climb Huangshan.
Seeing other tourists suffering from cold and starvation, this netizen was really glad that he didn't go.
"Several times I was squeezed out of breath"! This is a comment from a netizen from Zhangjiajie Scenic Area.
We really felt that sense of oppression from his words, the road in and out of the scenic area was simply blocked, and I couldn't go down the next mountain!
There are also some netizens who travel by car:
"Really regret driving out"
"This is driving, it's just moving a car!"
"It's better for me to take two steps."
These are their "history of blood and tears".
Some netizens also said that after walking for three or four hours, they only walked one or two hundred meters, which reflects people's enthusiasm for this wave of tourism from the side, which only increases!
There are also some tourists who love food, and they burst their own shocking bills:
"6 noodles for 20 yuan", "Three or four small plates you want me 2000 yuan?" ”
"Is it so rolled up for a milk tea now?"
"Came out to travel and eat instant noodles!"
These are the "unfair treatment" of the majority of netizens during travel, although the epidemic is liberalized and prices have increased slightly, but this wave of skyrocketing operations is really "taking advantage of the fire"!
"I didn't see this price in the online store before!"
This is the sigh of netizens for the soaring prices of some cultural tourism products!
As we all know, during the epidemic, many tourist attractions have opened digital projects, and online museums, online live broadcasts, cultural tourism products, etc., have become "new darlings"!
Of course, due to the epidemic, the price will not be too high, and many netizens also regret that they did not win it early, and now they are a little "distressed" in the face of such a doubling!
In fact, these phenomena are predictable!
Three years after the epidemic, the tourism industry has plummeted
From the end of that year in 2019, a sudden epidemic broke the order of our lives, and for a moment it seemed that the whole of China had pressed the pause button, and everyone was cowering at home and afraid to go out.
In the early days of the epidemic, our country took emergency measures to control the spread of the epidemic in a very short period of time, starting from the root cause of Wuhan, and checking the people who passed by, those who returned home, and so on.
In an instant, all over the country are full of checkpoints, and every high-speed intersection, railway station, high-speed rail station, and airport must undergo strict "review".
The sudden change in the pace of life has made everyone a "squat at home", in order to ensure the health of themselves and their families, in response to the call of the state, everyone changed offline activities to online as much as possible.
At that time, it seemed that only one mobile phone was enough for people, and everyone gradually adapted to this kind of life.
However, the biggest impact of the epidemic in the past three years has been on the economy, and many people's income has been seriously affected, resulting in no class, and many people's wallets are in a state of emergency, which is undoubtedly sighing!
In this case, many people's first choice when they can go out is to work and earn money, and there is little time and energy to do other things.
People who have experienced these three years have deep feelings.
In the past three years, the epidemic has always been repeated, and each time it seems to be about to pass, as if watching the whole country calm, and it is at this time that it comes again.
In general, it is increasing again in the process of continuous zeroing, so the epidemic has not left us much room to travel.
The biggest impact on this is the mainland's tourism industry.
Since the beginning of the epidemic, the number of tourists and income in the mainland have fallen off a cliff, including the global tourism industry, which has not been spared, according to relevant statistics, the loss of the tourism industry is as high as more than one trillion.
In this environment, many travel companies have closed down and have been forced to turn to other industries in order to make ends meet.
There is such an example around me, in 2018 just set up a travel company, the main business is to use the bus to report group tours.
However, the sudden epidemic caused the company to quickly go bankrupt, and the boss of the company quickly switched to long-distance transportation, and in the end, even he personally went into battle, all this is no way, who is not to support the family!
Behind the surge in tourism at the beginning of 2023, we are seeing a "depression" of the previous three years.
The first is the rapid decline in the number of tourists, the outbreak of the epidemic, so that the people are reluctant to go out, everyone knows what it means to go out, if you are accidentally infected during travel, it will only be uncomfortable yourself.
What's more, in the early stage of the epidemic, we were still in the development stage of the new crown vaccine, and our effective treatment measures were not very accurate, so nesting at home became the best choice!
However, tourism is a completely people-dependent industry!
Leaving aside overseas tourism, as far as domestic travel is concerned, several places like the outbreak of the epidemic, led by Wuhan, are basically tourist meccas.
But safety concerns are the first and foremost, people's enthusiasm is fading, so the consequence is naturally a collapse in tourism revenues!
Secondly, the scenic area cannot carry out specific activities.
If it is placed in ordinary times, the preferential policies of the scenic spot will definitely attract a large number of tourists to come for sightseeing.
However, since the outbreak of the epidemic, many scenic spots have begun to "limit the flow" operation, which is obviously a helpless move!
Many scenic spots adopt measures such as reservation system and off-peak tourism in order to reduce the flow and contact of people.
You know, scenic spots are often the most likely to immediately break out of infection, a little careless, will inevitably cause a chain reaction, resulting in many areas forced into a state of silence, a time of soaring prices, people's living conditions will be affected again.
Although the epidemic will promote the optimization of scenic spot management measures to a certain extent, the reduction of passenger flow and the safety of tourists make scenic spots "intentional and powerless", can only be ants on a hot pot, anxious, empty ambition, nowhere to show.
This is also an important reason for the slump in tourism!
Behind the "retaliatory consumption" of the tourism industry is an important embodiment of the rapid recovery of the mainland's economy.
However, what we need to guard against is, after this wave of "suppressed" emotions has passed, after this wave of "irrational" consumption fever has passed, how can our industries maintain development?
Will we continue to continue digital tourism, or will we vigorously develop the offline industry?
This is a question that is worth thinking about.