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"Beautiful economy" in spring: New business formats bring new vitality to the village

author:Xinhua

Hangzhou, 12 Apr (Xinhua) -- Walking in a large sea of rape flowers, camping and barbecue with friends and friends, taking photos and checking in at the "farm café"... When the spring tour is in time, Hangzhou City, Zhejiang Province, Hangzhou City, Linping District Canal Street Hangnan Village, welcomed many tourists. This small village in Jiangnan with a beautiful environment and surrounded by water is exploring the deep integration of agriculture, culture and tourism and leveraging the development of "beautiful economy" by creating a new form of "micro-vacation" tourism with suburban camping and light outdoor activities.

"Beautiful economy" in spring: New business formats bring new vitality to the village

A corner of Hangnan Village. (Photo courtesy of interviewee)

In Hangnan Village, the countryside is lined with water networks, the Hangnan River runs through the village, and the houses are arranged in a staggered manner, outlining a desirable picture of rural life.

"During this time, the picture of rape flowers blooming is particularly beautiful, and tourists come to take pictures one after another." Liu Bin, head of Huanxi Planet Farm in Hangnan Village, said. Liu Bin, a native of Shaoyang, Hunan Province, came here last September to officially become an "agricultural maker." "I have always been interested in rural tourism and holiday economy, and after researching all over Hangzhou for a long time, I found the 'treasure land' of Hangzhou Village, which has rich idyllic scenery and excellent geographical conditions, and the surrounding tourists drive over in less than half an hour." He said.

"Come here on the weekend for a coffee and a dessert, and I can sit for the afternoon and relax, it's very comfortable." Cao Aiping, a tourist, said that recently, he not only brought his family and friends to the farm for a vacation, but also recommended his company to organize a team building here.

"Beautiful economy" in spring: New business formats bring new vitality to the village

Tourists experience farm camping. Photo by Xinhua News Agency reporter Qiu Shijie

In addition to vacation and leisure, Huanxi Planet Farm also has an outdoor live broadcast studio. "We currently undertake many outdoor live broadcasts of clothing brands, and many live broadcast teams just fancy the beautiful scenery here, and many consumers in the live broadcast room also want to see whether the clothes they buy look good outdoors." Liu Bin said that in April this year, the farm has carried out more than 10 live broadcasts, and will also host outdoor weddings and other activities later, and the new way brought by the "micro-vacation" has increased a lot of income for the farm.

"Beautiful economy" in spring: New business formats bring new vitality to the village

A live broadcast scene set up on the farm lawn. (Photo courtesy of interviewee)

Follow the field trail of Hangnan Village all the way north, lined with green crops. "While protecting the cultivated land, we have come up with many ways to fully revitalize the land resources and add 'beauty' to the village. paving roads on field ditches to create field trails; The original turtle pond care house was repaired to build a field 'secret courtyard', and the low-lying and uneven terrain was renovated to become a camping base. Zhou Pengfei, secretary of the general party branch of Hangnan Village, said.

Since 2017, after the intensive improvement of the environment in Hangnan Village, the scenery has been beaded into a chain. Today, relying on the rich and abundant natural ecological resources of the village, it has become a leisurely and elegant water village idyllic living space. "In the future, Hangnan Village will also combine rural construction to create a cultural tourism brand and attract more tourists to come to consume experience." Zhou Pengfei said.

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