Feng Xiaogang, there is a cause and there must be an effect

The domestic version of "Loyal Dog Bagong" starring Feng Xiaogang and Chen Chong had a cumulative box office of 124 million in 6 days of release, which was a good result, but at the same time, a large number of voices of resistance also emerged from all directions.

The reasons for the boycott of netizens are roughly the following two points:

First, the topic is wrong, the prototype is controversial, and China is mostly local materials, so it is really inappropriate to simply and rudely remake the Japanese version of the movie.

Second, the content is wrong, in more than 90% of the plot of the whole film, the dog is running around "independently and freely", netizens denounced it as openly promoting the illegal dog raising behavior of walking the dog without a leash, and the characters in the play did not vaccinate the stray dog after retrieving it.

Some netizens refused to watch the movie because they had a strong antipathy for the two leading actors Chen Chong and Feng Xiaogang.

Chen Chong's news of immigration and abandonment has already ruined the popularity of passers-by. And Feng Xiaogang has gradually lost his audience popularity and box office appeal in recent years due to various black materials.

As the originator of Chinese New Year films, Feng Xiaogang has made many good works, and has also been unanimously recognized by the market and the audience. From the early "Party A and Party B", "Endless", "Big Shot" to the later "No Thief in the World", "Do Not Disturb If You Are Insincere", "Tangshan Earthquake"... All of them are good products that are applauded and popular, and the three words of Feng Xiaogang were once box office guarantees.

This famous director also once "said wildly": I shoot everything has a box office, who can surpass me? You find me one to come out, I am especially lonely and seek defeat.

But now looking at it, compared with the 72-year-old Zhang Yimou, who is still not old and continues to be prolific, the 65-year-old Feng Xiaogang is somewhat lonely.

"Fang Hua", released in 2017, became Feng Xiaogang's final peak, and then he quickly fell into various negative news. First of all, it was revealed that he named Miao Miao in front of everyone at the family banquet and let Miao Miao dance, and was called a "hooligan" by netizens.

Later, he was photographed scolding the crying waitress at the airport because he was dissatisfied with the quality of the meal, and was complained that the quality was too low, and he would only play a big name to be prestigious.

The most serious "scandal" is to be bombarded by a well-known host, including breaking the news that Feng Xiaogang's private life is unruly, and his wife Xu Fan still does not think so; It is implied that Feng Xiaogang made a lot of money and bought two mansions in Los Angeles, USA...

For the revelation, Feng Xiaogang only sent a long article to respond after two months, saying that "Mobile Phone 2" has been successfully completed, no matter how tossed, this film will always exist.

However, its operation of avoiding the important and not responding positively to the other party's "accusations" is slightly weak, but it has led netizens to gradually stand in the other party's camp.

Or want to win back a game, Feng Xiaogang then posted again, forcefully stating that he did not evade taxes and did not have a yin and yang contract, and the other party only said one sentence: "Your sins are all in my drawer, waiting for the release of Mobile Phone 2, and cooperate with your publicity at that time." ”

What the truth is, there is no definitive conclusion now, but the fact is that "Mobile Phone 2" has been completed in 2018 and there has been no release news.

Feng Xiaogang, who is deeply trapped in the vortex of public opinion, has not made any decent works in recent years. The movie "Only Yun Knows" is not good at the box office, and the pure love theme is unpopular and the audience is not cold.

Once the frightening Feng Xiaogang posted an article lamenting the hero is old, laughing at himself that when the box office of "No Thief in the World" exceeded 100 million, they chartered two carriages to party all night, and now the movie is only 3 billion, and they are embarrassed to celebrate.

In the case of the actual performance of the big screen, Director Feng turned to the TV drama market to seek some achievements and breakthroughs. Unfortunately, it still ended in failure.

The TV series "North and South" was highly anticipated before it was broadcast, and the theme of urban female group portrait dramas was very popular, coupled with the joining of big names such as Song Dandan and Huang Bo, it can indeed be called a potential stock. Unexpectedly, after the broadcast, the word of mouth was cold, and the Douban score was only 4.9.

Netizen slots mainly focus on the outrageous and ungrounded plot. Everyone lives in a villa with a large flat floor, and everyone opens a company as a partner, and they can't see the real life and pain points of contemporary urban women, and the whole article is pretentious and contrived.

The director Feng, who once filmed "Beijinger in New York" and "A Land of Chicken Feathers", eventually became inhuman.

This year, Feng Xiaogang launched the suspense drama "Echo", although this time the Douban score of 6.0 barely passed, but this drama is not a big splash, netizens criticized its lines are pretentious, the plot is contrived, and the problem of relying on big-name cameos to earn gimmicks still exists.

Feng Xiaogang doesn't seem to be very good at shooting suspense dramas, at best it is said that Director Feng is playing a new suspense, and at worst it is a family ethics drama cloaked in suspense.

In fact, Feng Xiaogang is very concerned about the reputation and box office of his works, and the "1942" that he devoted his heart and soul to shooting with a huge amount of money did not meet the ideal expectations, but "Private Order", which was half playing tickets and half a circle of money, made a lot of money, which made Director Feng unacceptable, so he came up with the remark that "there are garbage audiences to have garbage movies".

After the release of "Echo", Feng Xiaogang will also pay attention to the popularity value of this drama on the Internet and search for the evaluation of netizens.

Although the two TV series "North and South" and "Echo" did not receive a good reputation after they were broadcast, Director Feng obviously did not suffer from this, but compared the experience of filming these two dramas to the warm-up exercise done by the bench players in order to play at any time:

"Now it's not like the film and television industry is particularly prosperous in previous years, there are not many choices, (I) get a script first want to pass, and some people are willing to vote, almost on the line, because the old do not clap their hands and give birth, filming these two dramas is to warm up."

Feng Xiaogang also revealed that he was still enthusiastic and expectant about shooting new movies, and by the way, he promoted a wave of "Do Not Disturb 3" in advance, saying that Ge You, Shu Qi, Fan Wei, Yao Chen and other original cast members will return. At present, the film has been filed and is scheduled to start shooting in July.

In addition to the reputation of his works, he also pays more attention to his personal style reviews. Not long ago, someone exposed the news that he immigrated to the United States with his wife Xu Fan, and also posted a photo of the couple wearing slippers to send guests outside the mansion. For a while, public opinion was everywhere, and netizens complained that Feng Xiaogang had become an American.

In response to this, Feng Xiaogang also made a direct response in a recent interview: "In fact, I just send my children to school, not to say that I am immigrant, I am a Chinese passport." ”

Finally, Feng Xiaogang said that he should be less idle about those rumors, focus on creation, and in the final analysis, rely on the work to speak.

It seems that although he has been away from the battlefield of the New Year file for many years, Feng Xiaogang does not intend to admit defeat on this, and seems eager to regain the throne of the king of New Year films, at least to return with the glory of "Do Not Disturb 3".

But now that the market has changed, the New Year cake has also been divided up to a minimum, with the same generation of directors Zhang Yimou and Chen Kaige continuing to produce, and then there are young descendants such as Xu Zheng who have repeatedly created excellent works, can Feng Xiaogang still have the box office appeal of that year? Will audiences still buy into his new work? I can only watch as I go.