What kind of people can become influencers? In the stereotype of many people, Internet celebrities should look good, and if the filter is removed, it will become a rollover scene.
Hu Chuliang is different, she never wears makeup in short videos, sometimes with dark circles, sometimes forgets to comb her hair, once she cut her bangs badly, and she did not forget to take videos to know fans, often wearing pajamas and began to record. Pajamas are always that set, the background is a certain door in the house, is a complete "anti-routine" Internet celebrity.
Hu Chuliang's funny video
But she has many fans, weibo more than 7 million fans, Douyin only began to play in March this year, has more than 3 million fans. Taobao stores opened a few years ago have been tepid, last year there were only two or three thousand views in the live broadcast room, and this year's double 12 sales day soared to 4 million, up 1500 times, and sold 60 million in three days.
Today, at the age of 25, she has opened a company, but she often does "throw her hands and treasurer", she is not a model worker, and she does not want to live the workaholic life of Wei Ya and Li Jiaqi. The most difficult thing for her is to put down the phone at night and leave the bed during the day.
"I'm probably a Buddhist influencer." She is very much like the ordinary girlfriend around us, but she won the lottery of society.
<h1>Become famous early</h1>
Sitting in front of Hu Chuliang, wearing light makeup, she is 170cm tall, weighs only 80 pounds, even the flat chest is very in line with the fashion aesthetic.
For a long time, thinness was the point that bothered her, when she was in high school, she was "fat" to 98 pounds, but she couldn't cross the triple digits. Her Weibo trumpet is called "don't gain eleven pounds and don't change your name", seven or eight years have passed, and it has never changed.
Hu Chuliang's internet celebrity identity is roughly divided into three stages: minions, supergirls, and clothes sellers. But the story begins with her mother becoming an Internet celebrity.
In 2011, Hu Chuliang went to junior high school, came home from school one day, turned on the TV to watch the "Super Girl" that was popular all over the country, and suddenly found that his mother Xie Yunfeng was performing on stage, "at that time, the whole person was shocked."
Before leaving, my mother told her family that she wanted to travel with her little sisters, but she didn't expect to go to Changsha to participate in the super girl. She called herself "The Chinese version of Big Sister Susan" at the audition scene, and her exaggerated performance left a deep impression on many people.
Xie Yunfeng is a nurse, cheerful, loved to sing when she was young, but because there are two children in the family, she has no time to chase stage dreams, Hu Chuliang's father is a long-distance driver, a trip out, usually ten days and half a month.
Compared with the lively and extroverted mother, the father's love is more deep, and his reserved program is to bring gifts to his daughter every time he comes home after a long run. My mother later enjoyed participating in the draft, and my father was the one who silently supported her. In Hu Chuliang's perspective, the relationship between parents is a model of intimate relationship.
Because the mother herself loves acting, she is also very willing to invest in cultivating her children's interests. "When I was in elementary school, every weekend, my mother would take me on a bus for more than two hours to learn Latin dance and electronic keyboard at the Children's Palace in the city." Hu Chuliang can't remember the details now, but the cultivation of this hobby enlightened her musical cells, and later, she learned guitar and sang by herself, which can be regarded as "like it since childhood".
Hu Chuliang when he was a student
Hu Chuliang, who has an independent personality, chose the interactive media design major of the Sichuan Academy of Fine Arts when applying for the university, but transferred to the photography major in his sophomore year.
At that time, the wind of short videos had just blown, "Friends like to play short videos, she is always hahaha, I watched those videos, I think I can also try to shoot it." Hu Chuliang, who has a ghostly personality, began to make short videos and was one of the early players.
Let her become a small range of Internet celebrity video, is to imitate the "do not speak" minion, she has a rich expression, just right to engage, good at using props, such as a few hairs on the head of the minion, she cut a few holes in the stockings, put on the head, randomly pull a few hairs to expose.
People with humor will always bring a little actuistic personality, and what is valuable is that she can always catch people's laughter. Funny, became the label of this 18-year-old girl.
In the university dormitory, Hu Chuliang completed the original accumulation of his fans.
<h1>There have been baggage</h1>
In 2016, after five years, "Supergirl" restarted, Hu Chuliang once had an agreement with her mother, if there is a chance, she will stand on the same stage as her mother, so she became the first person to sign up for Supergirl that year, wearing a "C-CUP" sweatshirt, on the Weibo hot search at the time.
"But in fact, I have a phobia of the camera", participating in the Supergirl competition, Hu Chuliang is actually not so enjoyable, she feels that she occupies the advantage of the previous fan base, and on the other hand, she is burdened with the expectations of fans and her mother, which makes her very stressed.
Even after graduating later, Hu Chuliang, as an excellent alumnus of Chuanmei, shared her experience with her students and sisters, she was still nervous on the stage and forgot her words.
In the two years of the rise of the Internet celebrity economy, many institutions have sought out Hu Chuliang and wanted to sign her as an anchor. When I participated in Supergirl, there was a brokerage company that wanted her to develop into film and television, "The other party said that to take this road, my face needs to be whole, so I dismissed this idea." ”
At that time, she was still a student, and in the face of various options in life, she did not think too much, and basically refused, "In fact, I am afraid of being bound." "The benefits of freedom, those who have enjoyed it, are unwilling to hand it over.
She chose to do it herself, and partnered with her classmates to open an online store, selling women's clothing, although the income is not much, but to earn some pocket money, it will not let her Internet celebrity identity completely become a play ticket.
After graduation, the friend who opened a shop with her accepted her parents' arrangement and returned to her hometown to enter the public institution, and Hu Chuliang began to work alone. The reason why she came to Hangzhou is only because a fan said that she was doing this business, "You come to Hangzhou, I will help you open a store." "She came to Hangzhou, and later, she took her brother and sister-in-law to help."
"When I first came to Hangzhou, I worked with an MCN agency for a while and opened a new beauty shop."
Hu Chuliang carefully tried another internet celebrity model, during which time she began to pay attention to her makeup in front of the camera, care about the shooting angle, and draft the speech in advance.
Once you start running a "beautiful" persona, you lose the courage to be yourself.
Although beautiful is a kind of capital, its scarcity is actually not as good as the sense of humor. Although the 25-year-old Hu Chuliang will still lament that the 20-year-old is "really good-looking", she does not want to take the face value card as her own bottom card.
After a year and a half, Hu Chuliang has been in a state of screwing, and she feels that her personality is about to split: to play a beautiful beauty blogger in a beauty store; to ensure a new frequency in a clothing store; and to make funny videos. The three mountains overwhelmed her with no inspiration, and people became unhappy. Later, "I shut down the beauty shop." ”
Regaining her freedom, she quickly broke through the bottleneck and ushered in her own outbreak period.
<h1>Buddhist influencers</h1>
Some people do Internet celebrities to make money, some people are to show beauty, in Hu Chuliang's here, her original intention is to be fun, so she is less wrapped up in the label of Internet celebrities.
In March this year, Hu Chuliang began to play Douyin, this time her purpose is very clear, is to do drainage for the online store, at the beginning, she told everyone that she is a women's clothing store owner, the first half of the video is usually funny to play with the terrier, the second half shows the dress.
In half a year, Hu Chuliang's Douyin fans have exceeded 3 million, until now, this account is still managed by herself, basically fixed the rhythm of daily updates. However, she often encounters situations where she does not know what to shoot, she is not used to writing scripts, and she will think about what to shoot in advance, and then play on the spot.
"When I couldn't think of anything to shoot, I began to brush up on everyone's comments, and many of the stems were also summarized from the comments." For example, recently I always say that I have "face square", and "flat chest" is an old terrier that has been used for many years. Because there is no Internet celebrity baggage, so Hu Chuliang does not have any appearance anxiety, when it is time to blacken, she will never hide and accurately attack her shortcomings.
At the beginning of this year, Hu Chuliang's team had less than 30 people, with the growth of Douyin fans, more and more people knew that she was a "clothes seller", during that time, the number of live viewers began to grow, from the original few thousand, to two or three thousand, and then to more than one hundred and twenty thousand.
This year's double 11 battle line is particularly long, during this period, Hu Chuliang has broadcast a total of 8 live games, each of which is more than 5 hours, which is an intensity that she has never had before. Last year's double 11, Hu Chuliang did 3 million transactions, and this year's double 11 did 30 million on the same day, which is ten times that of last year.
Hu Chuliang became famous in the women's clothing category and squeezed into the top 20 of the industry transaction list, which is not easy for a new store. She worked hard to prepare for double 12 and completed a turnover of 60 million.
For this achievement, she smashed her mouth, smiled shyly, and said that she was not particularly satisfied, "Originally we wanted to impact a hundred million, the goal, always set a big point." "After the team reviewed, I felt that the selection of products was a mistake, the main push all on the down jacket, although the unit price is expensive, but did not drive the sales of other products." Well, well, it's already very satisfying! ”
Hu Chuliang's live broadcast room is now live from eight or nine o'clock in the morning to midnight every day, there are now five anchors in her store, taking turns to play every day, Hu Chuliang herself will parachute in the new night, sometimes she will play guitar and sing for everyone in the live broadcast room, and the rest of the time is mainly at home, doing short videos.
Hu Chuliang and their anchors
Need to live broadcast the day, Hu Chuliang generally broadcast around two o'clock in the morning, and then review it with the team, go home, lie in bed, basically four or five o'clock, but in fact, not live broadcast, Hu Chuliang does not have to reverse the jet lag, she is used to staying up late, accustomed to "four or five o'clock to sleep, get up in the afternoon" biological clock, because the peak period of inspiration for doing video, is in the early morning.
For the question of whether there is financial freedom, Hu Chuliang, 25, nodded hesitantly and was asked what the biggest change in life is, "that is, many things that I would not buy before, I will buy now." Her biggest recent expense was to buy a Chanel bag of more than 10,000, "Sometimes when wearing it, you need to use it." ”
Compared with many Internet celebrities who like to scent car luxury bags, Hu Chuliang is not as simple as a 25-year-old girl with financial freedom. If it weren't for the interview, "I usually don't wear makeup, I only get it before going on the live broadcast, I rarely buy clothes, and basically wear my own home." ”
There is no Internet celebrity baggage, it is her personality, but also her protective color. Being able to achieve her goals by acting in her true colors is the best gift for her in this era.