As we all know, the high-profile iPhone 14 series has a total of 4 new machines, Apple has put the main upgrade on the high-end version of the iPhone 14Pro and iPhone 14ProMax, while the standard version of the iPhone 14 and iPhone 14Plus is still using the old design, so the Pro model is very popular, and it is in short supply for a long time after its release. Just when everyone thought that the price of the iPhone 14Pro would always be firm, Apple suddenly launched a price reduction activity for the Pro model in early February, and it is still continuing to reduce prices.
According to Apple's Jingdong self-operated store information, iPhone 14Pro and iPhone 14ProMax are participating in the "Spring New Ideas" activity, during the event period from April 1 to April 10, these two models enjoy a discount of 800 yuan for coupons, which is equivalent to a direct drop of 800 yuan, and the lowest price is 7199 yuan and 8199 yuan respectively.
In addition, the iPhone 14 is directly adjusted to 5399 yuan, which is 600 yuan lower than the launch price; The iPhone 14Plus is directly adjusted to 6199 yuan, which is 800 yuan lower than the launch price.
It can be seen that the iPhone 14 series of 4 models have given a lot of price reductions, and such a price reduction has continued from February to now April, compared with last year's iPhone 13Pro price trend, this year's iPhone 14Pro price reduction is much earlier, and the price reduction is much higher than last year's iPhone 13Pro.
It is worth noting that the old model iPhone 11 also launched a rare price reduction activity, according to the information, the iPhone 11 black/white 64GB version launched a limited time price reduction of 800 yuan activity, the lowest price is 2999 yuan; The iPhone 11 black/white 128GB version launched a limited time price reduction of 700 yuan, and the lowest price was 3599 yuan. The event reservation time is from March 29 to April 7, and the remarks show that some cities cannot be booked or purchased, subject to the detailed display.
Such a limited time limited regional sales activity, means that Apple Jingdong self-operated is cleaning up the iPhone 11 left with a small amount of inventory of new machines, this mobile phone was released in the fall of 2019, it has been on the market for about 3 and a half years, based on the excellent performance of Apple's A13 chip, it still has a good experience, if it is just ordinary use, there is no high demand for game use, then the iPhone 11 is still no problem for about 3 years.
Some netizens believe that the iPhone 14Pro has maintained a continuous price reduction for about 2 months, and the price reduction is not small, compared with the same period last year iPhone 13Pro performance gap is obvious, because last year iPhone 13Pro to the 618 event only gave 600 yuan price reduction, now there is still a period of time from 618, iPhone 14Pro has continued to give a price reduction of not less than 800 yuan, which means that 618 is likely to further increase the price reduction.
Some industry insiders believe that Apple launched the iPhone 14Pro price reduction activity in advance, and the strength is greater than last year, and the previous revenue performance did not meet expectations has a certain correlation, and the iPhone 15 series will bring structural changes, related news has also emerged on the Internet, which has put pressure on the current iPhone 14 series sales to a certain extent. In addition, the iPhone 11 has been on the market for 3 and a half years, although 2999 yuan is the price of this mobile phone is a new low, but the current performance is not high, but the domestic mid-range flagship of the same price is very eye-catching.
On the whole, Apple's rare Long + large price reduction on the Pro model means that Apple has recently encountered certain pressure on sales, which may be related to the weakness of the global economy, or may be related to the increased competition caused by the significant improvement in the performance of Android flagship mobile phones this year, and now there is still a period of time from the 618 event, from the current situation it seems that iPhone 14Pro is likely to have a greater price reduction in 618, for the iPhone 14Pro is paying attention to iPhone 14Pro For users of price movements, such continuous price reductions are obviously good news.