Bright colors, healing patterns, comfortable textures... In the spring dress season, the "600+" series of sweatshirts designed by Shanghai Yunwen Bojian Information Technology Co., Ltd. (hereinafter referred to as "Yunwen Bojian") and Shanghai Mental Health Center has quietly been launched, becoming a new clothes in the wardrobe of many young people.
It is said that clothes are the shell of the soul, and the style of clothing can express the portrayal of the heart. The reporter learned that the "600+" series of sweatshirts are available in apricot and black styles, which can be worn by both men and women. The front of the clothes is printed with the logos of "600+" and "600 Wanping South Road", and the pattern on the back is evolved from the logo of the Shanghai Mental Health Center.
"600+" is a collection of a series of cultural and creative products developed by Yunwen Bojian and Shanghai Mental Health Center. On the eve of the 2023 rabbit, the first product of the cooperation between the two parties, the "600 Healing Rabbit" series dolls, sent warm New Year wishes to people and was enthusiastically sought after by the public. The "600+" series of sweatshirts not only continues to heal the background, but also uses fashion to summon the vigorous vitality of young people.
"Modern young people are generally more stressed, and they will have more or less mental and psychological problems. We want to take advantage of this spring season to let people change their mood by trying to change their clothes and outfits, and bring people spiritual comfort. ”
Qu Bin, the relevant person in charge of Yunwen Bojian, told reporters that the design of "600+" as an open window is to hope that people can open the window of their hearts, open their hearts, embrace the world, meet with their hearts, and accompany health. In terms of design, it is also as much as possible to meet the preferences of young people, and I hope that everyone really likes the IP of "600" from the bottom of their hearts.
It is reported that Yunwen Bojian is the first cultural enterprise introduced by Hongmei Street, founded in 2018. Based on the strategic deployment of the national "Internet + Chinese civilization", the company provides products and services such as cultural and creative customization, digital cultural project development, and cultural artwork trading around the three core cultural resources of "cultural relics big data", "intangible cultural heritage inheritors" and "contemporary artists". Founded by Yunwen Bojian and Fun Plus Interactive Entertainment, Nine Points Water Art Museum is committed to disseminating classic art to the public, citizens, students and culture and art lovers, and is also actively promoting the integration of Chinese culture and art with digital technology and lifestyle.
As the "leader" of science and technology culture in Xuhui District, Yunwen Bojian will continue to explore the characteristic elements of both parties through co-branding with the Shanghai Mental Health Center, organically integrate life and healing, and design more "600+" series products worth looking forward to, warming and healing people's hearts with love.
Source: Shanghai Xuhui