It is said that 'one trick is fresh, eat all over the sky', but in this rapidly changing era, innovation is the eternal theme. In the face of a huge and complex flow of information, it is impossible to keep fresh and special tricks all the time, even if it exists like the legend of Haidilao, there will be a heroic twilight day.
At that time, we had 18 stores in Beijing, and the managers of the 18 stores would organize the management to eat and learn once a month. Can eat and eat, meat and vegetables digested quite cleanly, as for learning, it is always four different.
Later, the boss was anxious and directly dug up the first director of the people, this person is quite able to say, some of the opinions are also quite pertinent, everyone painted the tiger according to the cat for a while, it seems to be a little bit of a look, but three months later, everything returned to the original point.
The boss was a little angry, and the whole thing went around, the money was not spent, but the effect did not improve at all. His old man was heartbroken and simply didn't care. Later, a "Haidilao You Can't Learn" summarized this phenomenon and became the talk of many people after tea.
In fact, the result of this matter, the boss knows very well, he can make the catering so big, and has become the first and only listed private catering enterprise, the management of the company itself is also remarkable.
Of course, compared with the management model of Haidilao, the catering enterprises at that time were far behind, whether you did low-end or high-end. In fact, to put it bluntly, it is the redistribution of interests, but these bigwigs, one by one in the high-end plate to earn a lot of money, no one can disperse the money pinched in the hand, at that time, our boss still gritted his teeth and scattered some, but these are just fur, the people below do not feel much at all, but feel that this is what the boss should do, too, such a high-end restaurant, per capita at every turn five hundred, eight hundred venues, our employees' welfare is not comparable to Haidilao, can not let employees continue to sleep in the basement, right?
So, with such a small improvement, how can you expect a qualitative change from the people below? When the effort is not proportional to the gain, all hope is in vain, whether it is employees or executives.
Moreover, we make high-end Chinese food, people who come are either rich or expensive, there are many chefs, and the raw materials used are also varied, and they must also be top-notch. These can not be quantified with Haidilao, people can use the central kitchen to take care of everything, we went to the central kitchen, a lot of top fresh materials, or to people to the store to deliver, both sides of the pour, the cost has not dropped much. Later, people's supply chains could operate independently and go public, and we became half hanging.
As for the front office service of Haidilao, we can't learn it, our lobby is basically for drivers, who is engaged in such a scene? So the only good thing about learning is that our employees no longer have to live in basements, and nearly half of them have moved upstairs to live a life where they can see light during the day.
However, some local small shops have learned some essence, relying on that distribution model, and they have also become popular in the hot pot industry later.
Now that I think about it, it cannot be ruled out that Haidilao is a lesson taken from Huawei.
Of course, after three years of the pandemic, the catering brother Haidilao is not good, the founder moved to Singapore is a slot, unauthorized price increases have become a stain on him, and occasional hygiene problems have also damaged his image. Therefore, his road to expansion was also lost in the midst of the pandemic. In addition, hot pot is easy to copy, and all kinds of heroes emerge one after another, and it is difficult for the market to open high and fight high. Low-end hot pot is even more difficult to make, fake ingredients have long ruined their future, and the rise of hot pot self-service supermarkets in recent years has made many people nest at home to cook themselves.
Then again, after so many years of unified taste, is diners' interest in Haidilao still so strong? Do you still care so much about his ultimate proactive service?
It is easy to fight the rivers and mountains, it is difficult to sit on the rivers and mountains, no matter how good the model is, there will be aesthetic fatigue a day, fatigue will produce slack, slack at the same time, but always think that Laozi is the first in the world, no one can beat me. Not only Haidilao, but also Huawei's President Ren said that overseas sanctions are both a bad thing and a good thing, he has made the slack Huawei people more united and more combative, but where are the external enemies of Haidilao? Is it an outbreak? So you're busy raising prices as in previous years? Diners? So you only care about your own people, regardless of the external environment and emotions?
In any case, the fate of an enterprise largely depends on the pattern of the boss, Haidilao's pattern for its own people is indeed big and cheerful, but the external view of Haidilao, they obviously overestimate themselves, it is undeniable that they used to be a legend-like existence, but when the legend landed, but also became a catering brother, should it bear more social responsibility and tolerance?
If these things cannot be seen and done, then the legend may really become a legend...
And which will be the next legend?
Three years after the pandemic, the catering industry after a baptism, will definitely usher in a storm in the future, of course, high-end restaurants are still a dead end, low-end Chinese food is not as good as street stalls. So, which mode can stand the most on the cusp?
In my opinion, that's definitely a comprehensive model of the fat east!
The boss of Fat Donglai is perfect and inspirational, and although the distribution concept he implements is different from that of Haidilao, it is most in line with the national character policy of common prosperity in the general direction. And his service is more refined, more comprehensive, and the humanization is the ultimate. It can be said that no matter whether you come before or after you go, everything he can think of and can do, he will notify and solve one by one. His service will not passively embarrass people, nor will he be too active to give people goosebumps.
As the boss said, the service of nodding and bowing in the front office is purely a waste of life, and this phenomenon used to be the standard in high-end restaurants, not to mention KTV, nightclubs.
Of course, this model is not the previous underground square-style food stalls, nor is it a food street on the top floor of a large square, the kind of pure regardless of your life or death, as long as you rent in place, you can play as much as you like.
Fat Donglai is a one-handed, in addition to the distribution of benefits, the service is comfortable, his model composition is more optimized and concise, he does not have a large square style of all-encompassing, nor is it a small supermarket like a lack of everything, but forms a perfect closed loop, in which each part is one, unique and interrelated.
First of all, the business hours of supermarkets and restaurants basically coincide, children's entertainment areas, pharmacies and so on, so to combine these sectors into their own operation, what chemical reaction will occur?
The supermarket can be placed on the first basement floor and the first floor above ground, the large main restaurant can share the ground floor, the first two or three floors with the supermarket, other hot pot, spicy hot and other special snacks can be placed on the third floor, and the children's entertainment area is interspersed. When high, medium and low specialty restaurants are all operated in their own hands, all kinds of materials in the supermarket can be used, whether it is new date or arrival, come and go, save costs at the same time, how perfect is this a closed loop?
I feel that Fat Donglai is the circle of life around him, he has made all the food into an ecology, when the ecological closed loop is successful, what he does will be more refined and atmospheric than others, seemingly calm, but in fact steady. He does not engage in sitting on the ground to collect rent, nor does he engage in blind expansion.
From this point of view, I wonder if Xiaomi's ecological chain is inspired by Fat East?
Fat Donglai lamb stewed noodles
Of course, such a model, the starting requirements are relatively high, no matter how frugal, you also have to operate from a small supermarket, the supermarket inside and outside plus characteristic freshly made snacks, that is the predecessor of your business.
Previously, a foreign brand small supermarket has always done simple processing, but he is only simple processing, the scale of the supermarket is also limited, and has never gone further.
In any case, in the future, if you want to do the catering industry in the future, you must have multiple ideas and multiple ideas, because it is never the industry itself that defeats one industry, but the dimensionality reduction blow of another industry. Just like in the fast food world, under the blow of a certain group of goose, let you eat the sweetness and destroy you, and when you react, you have already been pinched to death, and you can't even punch out.