Entering 2023, people's living standards are getting higher and higher, but the price of LCD TVs is getting lower and lower, what is the situation?
According to relevant data, since 2018, mainland TV production has begun to decline year by year, and the price of LCD TVs has basically continued to decline. With the increasingly fierce competition, many color TV manufacturers can only come up with the last "fighting" trick - roll price, to "sell the goods". Nowadays, in some large shopping malls and major online shopping platforms, we can often see information about LCD TV discounts. Even in some small shopping malls, you can still see small color TVs with prices as low as four or five hundred yuan in "fire sale at a loss"!
Once brilliant Chinese LCD TV
Once upon a time, whoever had an LCD TV at home was a symbol of "face". From the first LCD TV on the market in 2000, to the explosive growth of LCD TV demand in 2004, to the doubling of sales in 2005 and 2006, LCD TV has developed very rapidly and the popularity is even faster. At that time, many people earned money from working for a year in order to be able to buy an LCD TV to watch at home. The whole family sits around and watches TV, especially watching "Spring Festival Gala" during the New Year, which is a very precious good memory in the hearts of many people.
From 2015 to 2020, in 5 years, the annual output of China's LCD TVs is more than 50 million units. From 2017 to 2020, sales increased from 27.5 million units per year to 33.38 million units per year, and the number of TVs exported overseas is also very large, with a total of nearly 70 million LCD TV exports in 2015 alone. From 2018 to 2020, the export volume exceeded 90 million units for three consecutive years.
Why are the prices of LCD TVs so low now, and no one buys them? There are two main reasons:
First, the overall demand for LCD TV market is saturated
As we all know, LCD TVs, unlike clothes, are consumables that are changed once a quarter. Generally, when you buy a TV at home, you basically use it for several years. According to statistics, in 2013, the number of TVs per 100 households in China reached 115. By 2021, every 100 households in the mainland will have 121 color TVs. That is to say, basically people who want to buy TVs buy them at home, and some families even have two or three TVs. So, even if the family has money, they won't always change the TV when they are idle, right?
Second, the impact of other digital products
With the development of science and technology, mobile phones, computers, projectors and other electronic products have now become the first choice for many people's leisure and entertainment, and TV is being replaced step by step. Especially the current young generation, basically play mobile phones and tablets, the TV at home is basically "eat ash" state, after all, computer mobile phone compared to TV, both cover the function of the TV, but also light and easy to carry.
Of course, although the color TV industry is cold and the competition is very fierce, it is still a must-have home appliance that every home decoration or replacement will consider. Now many large-screen TVs are favored by consumers, such as during the World Cup last year, the sales of large-screen TVs have also increased. And the TV as the "C position" of home entertainment, it has a more homely taste, you say?