With the acceleration of globalization and informatization, there are many similarities in the development trend of the catering industry. For example, the standardization and chain of restaurants has become a major trend in the global catering industry. Let's take a look at the business status of these catering giants according to the 2023 global catering brand ranking released by brand research institutions.
2023 Global Food and Beverage Brands Ranking 16-20: Olive Garden, Texas Road Bar, Dutch Bros, Popes and Happy Bee. Philippine restaurant brand Jollibee ranks 20th on the list, is a chain catering brand under Happy Bee Restaurant Group, founded by Filipino Chinese entrepreneur Chen Juezhong, with a total of more than 1,000 catering outlets under the group.
Global restaurant brands ranked 11-15: Chibodo, Down, Chick-fil-A, Haidilao, Jack In The Box. Haidilao ranks 14th on the list, and has been tested by the market and customers for more than 20 years, and has successfully created a high-quality hot pot brand with high credibility and integrating the characteristics of hot pot from all over the world. The number of stores worldwide exceeds 1400. It has covered overseas markets such as Asia, North America, Oceania and Europe. In the past two years, Haidilao has launched the "Woodpecker Plan", closing some poorly operated stores, and some stores will temporarily rest and reopen at the right time. Through the regionalized management system, the control of stores has been strengthened, and the efficiency of store operation has been improved.
Pizza hut ranked No. 10 on the list, one of the brands of Yum Restaurant Group, which is already a world-renowned pizza restaurant chain. The consumer group is mainly young, and the fashionable and popular elements pave a happy background for Pizza Hut; No. 9 in the global restaurant list is Burger King, which is positioned as a trendsetting burger specialist with about 19,000 stores worldwide.
Wendy's is No. 8 on the list, the famous hamburger restaurant chain in the United States; No. 7 on the global restaurant brand list is Tim Hortons, founded in the quiet town of Hamilton next to Toronto, is a made-to-order warm food café with exclusive roasted coffee paired with freshly made Western-style warm food. In early 2023, Tim Hortons announced the launch of Chinese name "Heavenly Good Coffee".
Taco Bell is ranked No. 6 on the list, Mexican-style fast food, one of the brands of Yum Restaurant Group. Combining the best of Mexican and American dining culture, Mexican food has been carefully adjusted to the tastes of Chinese consumers; No. 5 on the list of global food and beverage brands is Subway, a submarine sandwich restaurant specializing in fresh, healthy and nutritious food, with more than 30,000 stores worldwide.
Domino's Pizza, ranked No. 4 on the list, is the world's most popular pizza brand with nearly 20,000 stores; The third place in the global restaurant brand list is KFC, the world's second largest fast food brand and the largest fried chicken chain brand, mainly selling fried chicken, burgers, fries, egg tarts, soft drinks and other high-calorie fast food, with about 26,000 stores worldwide.
No. 2 in the global restaurant brand list is McDonald's, one of the world's largest restaurant chains, mainly selling hamburgers, fries, salads and other fast food food, with about 38,000 stores. McDonald's long-term success depends on the "three-legged stool" philosophy: suppliers, employees and franchisees need to build a strong partner base through mutual strengths and close collaboration.
No. 1 in the list of global catering brands is Starbucks, the world's largest chain of coffee shops, with about 36,000 stores. In addition to accelerating the store layout of the third space, Starbucks will also make full use of the growth opportunities brought by the digital platform and continue to focus on the dedicated star delivery business. The company aims to achieve more than double the current sales of the delivery business by 2025. Starbucks China will also use e-commerce channels to develop coffee peripheral goods and gift business.