Since Karl's death and Virginie Viard took over, you'll see the girl's face in almost every big show.
She is Vivienne Rohner, Chanel's new Muse.
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The daily life of a literary girl
The recently released Spring/Summer 2023 trailer series advertisement, featuring Vivienne Rohner as a model, was shot by her photographer boyfriend Theo Wenner.
THE PERSPECTIVE IS AUTHENTIC AND INTIMATE, DOCUMENTING HER IMAGES OF LIFE IN NEW YORK, ALLOWING EVERYONE TO DISCOVER THE BEAUTY OF CHANEL INTEGRATED INTO DAILY LIFE.
Stroll through the streets, second-hand bookstores, independent cinemas.
Overlooking the top floor at night, drinking in the restaurant, life is comfortable and leisurely.
Relaxed, laid-back, elegant but young, it is the most classic portrayal of the contemporary Chanel girl.
Vivienne herself is a "female literary youth" who likes to read, film, and music. She says she lives in New York, with the music of Frank Sinatra and Liza Minnelli.
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Her modeling career
Born in 1998 and raised in Zurich, Switzerland, Vivienne Rohner competed in the Elite World Model contest in 2013.
In the period after his debut, the fashion industry was a popular fairy model, Vivienne was also packaged like this.
Although there have been many catwalk opportunities, Vivienne is not prominent among the fairy models.
After another two years, Vivienne cut her hair short, her steps and demeanor on the show were much firmer, her recognition increased a lot, and her eyes were full of unruliness and stubbornness.
Chanel then chooses her rebel, and she becomes more shining because of Chanel.
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The stubborn Chanel girl
The neutral appearance has stepped on the aesthetic point of everyone in the fashion circle in the past two years, with both an unruly sense of youth and an elite sense of books.
The "baronial" temperament that Chanel has always demanded will naturally become Chanel's new generation of muses.
The creative director even asked Vivienne to record the behind-the-scenes footage of CHANEL's haute couture studio.
She learned how a haute couture dress is made and every detail in it.
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A literary girl who loves photography
In private, Vivenne is also very literary.
Vivienne bought a camera at the age of 19 and fell in love with photography ever since.
She always takes pictures with a point-and-shoot camera, does not construct any photos taken in advance, and always sees the moment when the shutter is pressed.
Boyfriend Theo Wenner is also a photographer, and judging from the photos sent by Vivienne, the daily delicate, warm and sweet daily selfies and mutual photos they take are taken.
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The new generation of Chanel girls, no longer synonymous with Bai Fumei, can be literary and neutral, but what remains unchanged is rebellious, stubborn, and can be a pioneer.
I like Chanel probably for this reason, Chanel ladies, are brave people to be themselves.