"Today we are indoors, but we are in the center of Taipei, and when we sing, there will be a landmark of Taipei 101." In the second issue of "Endless Sound and Treasure Island Season", the Taipei branch venue was transferred from the sparkling Sun Moon Lake to the sky above Taipei, and the moving song floated through thousands of mountains and rivers, carrying the temperature of the treasure island to the north and south of the river. The significance of the program goes beyond the music itself, providing an incomparably vivid window for cross-strait cultural exchanges.
10 days after its launch, "Endless Sound, Treasure Island Season" won 10 popularity and market share titles on Maoyan, Lighthouse, Yunhe and other lists, and exceeded 700 million views on March 25. On social media, according to the statistics of Maoyan Professional Edition, the show has won 356 hot searches on the whole network, including #Na Ying is good#, #Zhang Jie wants to see you want to see you#, #Crying sand# and other music-related topics, there are also #Zhang Jie Zhang Yusheng singing every day thinking about you #, #Na Ying 28 years later singing the black # of the day does not understand the night and other emotional topics.
This feedback also makes the program concept of "Endless Sound Treasure Island Season" clearer. Perhaps it should not be just thought that "Endless Sound Treasure Island Season" is a music complex, and the story that happens here begins with music, but does not stop at music; From those classic music that has been sung to this day, regain touching and memory, and convey empathy and resonance, "Endless Sound, Treasure Island Season" is opening up more value of culture and emotion beyond the music complex.
As the program text says: the moment the song sounds, the strait will narrow, and the land and islands will widen.
Treasure Island music has long been more than music
"The tears never stopped." In the introduction to the program, there are many barrages that express such emotions.
This variety show with music breaks the theme, it took a full 32 minutes to make a "guide" for the audience, and after visiting a number of key figures in Taiwan's music development, it carefully sorted out a 50-year history of the development of Baodao pop music. This is not only a history of cultural independence and cultural self-confidence Chinese, but also a record of what was thought and thought along the way.
When he saw that in the Colombian coffee room, Li Shuangze listened to the Beinan folk song and chanted "We have songs", and commented on the folk song movement "You have entered a fragrant dawn"; Seeing the era when golden songs began to double in the 90s, Li Zongsheng created "that kind of classic is that as soon as this song comes out, it symbolizes an era"; Seeing the industrialization of the industry, singers from Hong Kong, Singapore, and Malaysia all chose to develop in Taiwan, and Jay Chou and "Hualiu" were born... The audience will sincerely agree that Baodao Music is not only a treasure trove of Chinese music, but also has witnessed the feelings of Chinese people who are self-improvement and sing my songs in my language.
Engraved in this music are countless common memories. Yang Zujun recalled in the program: "In February 1988, I was the first Taiwanese person to hold a solo concert in the mainland, and whatever song I sang, I cried below, I think there is no way to express enthusiasm, that is, our hearts are together." ”
The mainland reacquainted itself with Taiwan through music in the 80s, and the two sides of the strait also pulled a line through music, pulling each other closer and closer. This kind of memory is first of all created by the participation of both sides, and the three masters of Moyan created by Rolling Stone and Na Ying, who won the Golden Melody Award for Best Chinese Female Singer, have made Taiwanese music fans "eye-opening", and the two sides of the strait have gradually moved towards a new development of mutual learning and mutual promotion.
Secondly, through the sharing of singers of different generations such as Na Ying, Zhang Jie, Hua Chenyu, it is not difficult to see that the mainland side has a deep emotional memory of the treasure island music of the golden age. Na Ying would marvel at Su Rui's "still singing like this" in the 80s, and also wanted to buy a ticket to Qi Qin's "Crazy" concert near the Beijing Industrial Body, which was blocked in 1991; Hua Chenyu will remember the boys in the class imitating Jay Chou and wearing caps. In the barrage, there are always words such as "I have heard it all", "all songs I can sing", "as a post-00s most of them", etc., behind the cultural memory is the heart that is getting closer and closer.
The story of "Endless Sound, Treasure Island Season" finds the power to take root and grow in a space that transcends the music itself, upgrades the musical memory to a cultural sharing, and composes a process of cross-strait resonance and heart-to-heart connection. This intention is further reflected in the presentation of the show's feature film after a melody of "The Moon Represents My Heart".
With music, ignite all common emotional memories
From the first phase of the Taiwan Music Tour spanning different eras to the second phase of the musical dialogue between the 80s and 00s, the ingenuity of the content of "Endless Sound, Treasure Island Season" accurately extracts the value of Baodao music in the contemporary Chinese cultural system, weaves cultural longitude and latitude with keywords such as time, region, and generation, and connects the public's cultural memory and common emotions through music with the heritage of the times, communication significance and aesthetic value.
As Wang Weizhong, a share of golden songs, said, there is more to us in addition to music. In "Endless Sound, Treasure Island Season", the program further understands the common perception of cultural content between the two sides of the strait through music, and activates communication and emotional connection through interesting series.
Throughout the season, the voice prompting the audience includes narration dubbing, from the Cantonese female voice of the previous season to the voice of Jia Peide, the emcee of the Three Gold Awards Ceremony, which is also familiar to mainland audiences, and has an ingenious chemical reaction with this variety show from the mainland. More variety show elements are also being integrated, and the most memorable point is to use the link of "Kangxi is coming" and redesign the "sound endless, please answer" link.
In this session, 100 passers-by will be interviewed on the streets of mainland China and Taiwan each time, and street interviews will be conducted on topics such as "Top 5 Film and Television Dramas", "Top 5 Chinese Pop Music" and "Top 5 Variety Shows" on the top topics of post-90s audiences on both sides of the strait. It seems that two friends who have not seen each other for many years, sitting together and chatting intimately, will gain a warmth because of tacit understanding and familiarity, and will have a more current understanding of each other, it turns out that "The Legend of Zhen Huan" is also so popular in Taiwan, China, it turns out that "Where Is Dad Going" was a traffic kill on both sides of the strait, and it turned out that Hua Chenyu's "My Skateboard Shoes" was warmly welcomed by Taiwan compatriots.
This cross-channel sharing reminds the audience in a more intuitive way that we are still intimately snuggled together, and this sense of identity will inject new and more dynamic factors into the deep blood and cultural memory.
And the deeper connection laid the groundwork from the beginning. The first shot of the introduction chapter gave the military village in Chiayi, Taiwan, the "old taste" of the Tao noodle restaurant, which became an anchor in the taste in the development of the military village; Teng Lijun, the daughter of the military village who once said on the stage that "my father is Hebei and my mother is Shandong", sang "The Moon Represents My Heart", which is a melody that Tao, who is married to Wuhan, can sing casually. In the musical memory and rural music, "Endless Sound Treasure Island Season" awakens the emotional and cultural consensus of you and me.
Behind this, the program uses music to touch memory, connect bloodlines, and condense consensus, so sentiment and responsibility, worthy of praise for Hunan Satellite TV and Mango TV. And the audience has already given their own response through voting, as Gao Zan replied in the comment section: "Mango TV's show never disappoints." ”
"We are the raging ocean"
The program also mentioned that the grand exchange of musicians from Baodao Island to the north since the 1990s began in the general environment of the thawing of cross-strait relations: in 1987, the Taiwan authorities allowed veterans to visit relatives on the mainland; In 1992, the "consensus of '92" was reached, which opened up a brand-new situation of direct cross-strait exchanges and exchanges.
The story continues today. In 2018, the mainland promulgated the "Several Measures for Promoting Cross-Strait Economic and Cultural Exchanges and Cooperation", referred to as the "31 Measures", which benefited Taiwan compatriots and Taiwan enterprises, and cross-strait relations interpreted the policy direction of "the two sides of the strait are one family" with unprecedented closeness and temperature. 2023 has entered a critical year for resuming exchanges after the epidemic, and in this year's government work report, in the cross-strait issue section, it is once again emphasized to promote the peaceful development of cross-strait relations, promote cross-strait economic and cultural exchanges and cooperation, and improve the system and policies for the well-being of the Taiwan people.
At this juncture, "Endless Sound Treasure Island Season" comes with sincerity and enthusiasm, which can be described as timely. In addition to last year's broadcast platforms including Mango TV, Hunan Satellite TV and TVB, this year's program will be broadcast on Zhongtian Asia Channel every Saturday at 21:00 from March 18. The influence of cross-strait and three-place simulcast and high-quality content of diversified values are winning "loud volume" with "great ability" and gaining the common attention of many media and social opinion at home and abroad.
After the first program was broadcast, it received praise from all parties in terms of culture, musicality, innovation and other dimensions. Hundreds of mainstream and local media, including People's Daily, Xinhua News Agency, Guangming Daily, China Daily, Workers' Daily, China Youth Daily, etc., have published articles praising the intention and value of the program; Many industry media and music critics have also turned into tap water to praise the quality of the program and the sincerity of production.
As the Xinhua article said: "The program tells about the kinship and cultural ties of compatriots on both sides of the strait, allowing the audience to intuitively feel the charm of music, and the moving singing makes the cross-strait feelings more closely connected." "These comments further stamp the value of the program and further enhance the effectiveness of the program."
Under the "skin bag" of the music complex, the core of the program is actually culture. The mainland and Taiwan not only share the same music, we also have the same words, the same cultural cognition and lifestyle, and we will unconsciously give the same name for the road and shed tears for the same beautiful lyrics. Such stories are being seen more and more in "Endless Sound and Treasure Island Season", and the program's intentions and efforts are also gaining more recognition, and it has become a love letter written jointly by both sides of the strait at the moment.
As Hudev said: "Hopefully, we will stir each other out of another era, and the bridge deck will become wider and wider, and the waves will become louder and louder." We are the raging ocean, alive. "This wave stirred up by music has become higher and higher.