Fazer's sweet story
Fazer. Sweet Story
The Helsinki address is iconic, and this is where the history of confectionery brands begins. The name of Finland is comparable to that of Abrikosov in Russia.
Yes, we are talking about the company "Fazer", whose products have probably been tried by everyone. But did you know that the backstory of the company is very Russian?
1891, Russian Empire, Grand Duchy of Finland.
Carl Fatzel opened a French-Russian pastry shop in the center of Helsinki, against his father's wishes (a famous wealthy furrier dealer), and they treated the "dessert" as an unserious juggler.
The coffee shop is French style. But the attitude towards the customer and the product itself are based entirely on the best pastry traditions of the imperial capital.
Faze's products soon reached Finnish tastes, and the café was not empty, including the students, who almost grew here.
Two years later, Carl paid off the borrowed development funds. Well, of course, his wife believed in his luck very much.
In general, he is an outstanding figure. In addition to his main business, he was known as a bird connoisseur, avid hunter and fisherman. He established many natural parks and photographed them so well that he participated in the 1912 Olympic Games. He was also a friend of Mannerheim.
But back to the point. Fazer received experience in Germany, went to Paris, but his formation in this industry took place in St. Petersburg, where he trained for 9 years with the best confectioners! Беррен, Конради, Борман was his teacher.
Faze's first invention - jam candy "Fox" has Russian origin and an interesting history. The beloved sweetness, made from Rowan jam with a bitter taste, was very popular in Russia in the 80s of the 19th century, after Grand Duke Vladimir Alexandrovich held a magnificent ball in the Russian style, a treat made according to ancient Russian recipes.
Finnish jam - also from St. Petersburg "hello", like a set of caramirs, including the famous "Icelandic" - resembles "rats of the north" (processed recipes of Randlin and Borman).
And the iris "Kiskis"? Yes, Fazer also produced "kiss-kiss" pulls based on каймака and sugar according to the recipe of the St. Petersburg master. By the way, this dish was popular at the imperial court. They are produced by all leading Russian companies - "Arnhem", "Bauman", "Landlin".
By the way, the word "tchinuchki" was given to the Finns and eventually became known as "kinuski" when it entered Finnish. Therefore, Fazer can also be considered the inventor of a new word.
Later, Carl opened two factories and, overall, the company still flourished. Many Russian craftsmen worked in Fazel's production, invited or moved from St. Petersburg due to various circumstances. It even sometimes causes fanatical emotions among Finns, but it definitely works in favor of the cause.
The first café is still there. If you focus on the ambiguous sculpture, it's easy to notice that this is the first time I've photographed for an airplane.
In fact, this is an image of a rooster, however, conditional. But it symbolizes the one that has been around for a long time in the company's product design. In fact, the sculpture was given to the city by Fazer to commemorate the 100th anniversary of the candy store. Made in public art style.
It was fun to go to a coffee shop, but we were not familiar with the company's products.
I really, really like the mousse texture of the cakes and pies. Impress with the use of color in design and shadow taste.
Lovely interior, there is a shop with long term storage products where you can buy sweets and biscuits, which are not available in all stores. During the holidays, gift sets are formed. And, of course, do not forget about Finnish favorites in the design - the Moomins.
I was attracted to geisha coffee. Yes, it tastes like this famous candy, but it's too sweet for me.
In general, sweets and history buffs love to be in one place.
Delicate chocolate mousse
The same is true in cutting
Something with a hint of pearl
chocolate
My favorite Fazer chocolate is dark chocolate. By the way, an uncommon product.
More expensive candy portions.
Gift set
Christmas theme
Very good, but a lot of meringue. Overall, I know a lot about meringue itself.
The dough with sand and nuts and spices and these things are good
Of course, baskets are always good!
It seems that the coffee was brought here by President Tie, which is logical. Finns love their products. However, the brand is good. It is worth drinking coffee here. Pay attention to the booth of the offer. There are original versions from the classic flavors of Faze.
Candy gingerbread. Racks in the Stores section.
Marzipan figurines are suitable for different situations and so on...
How I love the charming sparkle of icing on these cakes!
And again about chocolate...
Cakes are also sold here
I can't help but think of the popular "geisha" on the mainland. Indeed, a light and tempting taste.
The geshizi is as a compliment to the order
This is not candy, but part of the interior. I think it's fashion
What impressed me was the peach mousse cake on the nut pillow
You can eat your fill here
In the final view of the Kruvika diagram
The material uses photographs of the author.
The material uses a photo of the author
Author: Ольга Кристина
Sun Lei Russian translation
Friday, March 24, 2023
Translated from dzen.ru