At the end of September 2014, the author visited Switzerland and visited Montreux, a tourist town on the shores of Lake Geneva, and wrote the following essays.
I. Overview of the small town of Montreux, Switzerland
Montreux is a small town in the canton of Vaud, Switzerland, with an area of 41.37 square kilometers, located on the shores of the vast Lake Geneva, is an idyllic town in Switzerland. Beautifully littered with buildings and characteristic houses dotted between the lakes and mountains, and vineyards on the hillsides. With a natural romance, there are churches and houses scattered between the lakes and mountains, and the grapes used to make the wine are planted all over the hillside, and visitors can visit the vineyards and taste the wine.
The quaint atmosphere has also led many European royals and dignitaries to use it as a holiday destination. Stroll along the lakefront, with shoals and small marinas along the way, full of private yachts and luxury homes. Big stars such as Hemingway, Chaplin, Barbara Hendrick and others have lived in this warm and lyrical town. In addition, every July, the Montreux Jazz Festival attracts jazz fans from all over the world, making this lakeside town suddenly full of happy music and romantic jazz atmosphere.
The famous nearby Chillon Castle has become Montreux's calling card, and Byron's famous "Prisoner of Chillon" made Montreux famous all over the world. Chillon Castle is a Swiss medieval water castle located in the town of Vito near Montreux in the canton of Vaud. The castle is steeped in history and sits on a small island at the eastern end of Lake Leman and is connected to the shore by a covered bridge.
Montreux is also a famous beauty mecca for sheep placenta, a live cell injection therapy that has attracted countless celebrities and famous models. With the help of the beautiful natural ecological environment, Montreux takes the world's advanced technologies such as cell activation immunity and sheep placenta anti-aging as the core, features diversified medical care services, and complete leisure and vacation facilities, becoming a world-famous medical and health tourism mecca serving the international high-end population.
Second, the case analysis of Montreux waterfront tourist town
1. Ecological town
On the basis of relying on the good local natural ecological environment, make full use of the advantages of the ecological environment and the relics of cultural and historical castles, create beautiful pastoral gardens, mountains and forests, and lake scenery, and build a holiday environment suitable for health care and travel. At the same time, it holds festivals such as jazz music festivals and wine culture festivals, forming a beautiful pastoral life town, a lake leisure town and a romantic jazz music town.
2. Medical rejuvenation town
The second stage of development is to rely on the research and development and use of local sheep placenta, develop related health and medical industries, and form a world-renowned beauty and anti-aging mecca.
3. Medical tourism
In the third stage of development, relying on local high-end medical and health care resources, medical and health tourism will be launched, driving leisure tourism and vacation, and forming a world-famous medical and health care capital. Enrich the industrial formats of food, accommodation, travel, shopping, entertainment and other industries to gather popularity and "stay" tourists!
Montreux Town has 11 high-end private health care hospitals, including the prairie sanatorium with the original "sheep placenta therapy" (living cell recovery therapy) and Jinggang Central Hospital that can perform "sheep placenta whole organ essence" treatment; 74 health hotels, lakeside health villas, mid-level health villas, many family hotels through linkage surrounding development, etc. There are also many wellness facilities, such as different series of spa systems, special spas, etc.
Montreux Town is committed to creating a high-end medical and health care model (beautiful lake scenery + top medical technology + characteristic customized chemotherapy and health care services + perfect resort facilities), forming a complete set of distinctive, sustainable and profitable development models.
Conclusion: Waterfront tourist towns are different from ordinary small towns and have their own distinctive characteristics. The waterfront tourism characteristic town takes the high-quality waterfront tourism resources of rivers, lakes and seas as the core; Relying on local history and culture, characteristic architecture and characteristic commerce; It features waterfront leisure products such as water sports, yacht sailing, recreational fishing, waterfront RV camping, seaplanes and so on; With the waterfront leisure industry as the industrial support to lead the development of the town, it has a certain tourism attraction and can attract a certain number of tourists to carry out tourism and vacation activities.
Waterfront tourism characteristic towns should have the following three conditions: first, they must have high-quality waterfront tourism resources, and at the same time, this tourism resources can meet the needs of tourists for waterfront leisure tourism activities; The second is to have a variety of ground tourism resort facilities and transportation conditions that are compatible with the nature of waterfront tourism resources, with the help of which tourist vacationers can smoothly reach the tourist resort from different areas and use these facilities to stay there; Third, the region has a certain flow of tourism demand. It can be seen that the waterfront tourism characteristic town is a characteristic town integrating waterfront tourism resources, waterfront leisure products, tourism and vacation facilities, tourism transportation and market demand.
Around the world, especially in Europe, there are many well-known waterfront tourist towns worth studying, and their successful experiences, although somewhat irreproducible, can give us some inspiration and reference. Through the analysis of successful cases of foreign waterfront tourism towns, the author summarizes the characteristics and development process of different towns, looks at the development prospects and existing problems of China's waterfront tourism towns from an international perspective, and promotes the healthy development of the mainland's waterfront leisure industry and waterfront tourism towns.
Author (Jin Chao): Chairman of China Waterfront Leisure Industry Alliance