Hello everyone, I'm Lady White.
And there are male celebrity makeup endorsements that overturned??
A few days ago, after MAKE UP FOR EVER officially announced Hua Chenyu as the first global brand spokesperson, Weibo opened the screen with this poster
Bold and eye-catching all-inclusive black eyeliner, the bronzed contour is more than two degrees darker than the neck, and the overall finish is a bit thicker.
The moment she saw this poster, Ms. Bai knew that someone would find it difficult to accept.
Sure enough, a look at the comments netizens are laughing.
There are so many people who are disgusted, in fact, Ms. Bai is not surprised.
It is also smoky eyeshadow and a big flash, the video dynamic with the scene is not exaggerated, but when it is filmed into a flat poster and loses the bonus of the environmental atmosphere, it is easy to look a little abrupt.
Some people also included this poster in the black list of male celebrity makeup endorsements along with the famous scenes of Huang Xuan, Bai Yu and others.
If you think about it carefully, there are still many male celebrities who shoot beauty commercials, and from time to time, there will be a few greasy and diaphragm famous scenes.
But why is the turnover rate so high, or are there more and more beauty brands that are tirelessly looking for male celebrities to endorse?
"I haven't shot a beauty commercial, which means you're not popular enough"?
Who were the first Asian men to endorse makeup ads?
That's right, it was an advertisement endorsed by Takuya Kimura for KANEBO lipstick in 1996.
As soon as this group of advertisements came out, it created a myth of lipstick sales at that time. To this day, it remains a classic case in beauty sales.
After Kimura Daishin tasted the sweetness of the "male color" dividend, more and more beauty brands began to be keen to find male celebrities to endorse.
In particular, the more popular and the more traffic the stars, the more likely they are to be favored by the brand side.
For example, during this time, Gong Jun, who became popular because of the "Mountain and River Order", received an advertisement for L'Oréal Sea King's sunscreen.
Handsome guys and going to the sea are more compatible with it.~
In the era of aesthetic freedom and freedom of choice, male celebrities can not be blamed for shooting beauty advertisements.
However, Ms. Bai implores some brand parties to seriously consider the suitability of promoting products and celebrities?
For example, what is huang Xuan, a righteous old cadre, trying to do to dance in the form of a charming and crazy red eye shadow?
At first glance, I thought it was an eye shadow advertisement for which makeup brand.
However, it is actually an advertisement for skin care essences?? (You guys got the point of the ad wrong!) ）
Not only Huang Xuan, many male celebrities shoot beauty advertisements, they are planted on too gorgeous eye makeup.
For example, the eye shadow advertisement that Wang Yibo took for Uemura Show earlier was both small smoke and lemon yellow, but it was quite like Ms. Bai's sister who was going to perform on June 1.
The big boy who originally had a clean temperament has become a high-freezer brother with orange and blue eye makeup, and if he doesn't buy it, he will call your face with eyeshadow in minutes.
Or the non-mainstream Tony of the trend barber shop downstairs, the kind who goes to the field after work to shout Mai Bun Ye Di.
It is hard to give up the big thick makeup, but began to work the eyebrows, the enchanting berry color with the soul-destroying action, man, you are not hot who is fire?
Kun Yin's fourth son, ONER, was also used as a palette by Hideyoshi Uemura, and even the eyebrow color and hair color were inconsistent, which was really abrupt to look at.
Lipstick advertising is even more greasy.
Like this lipstick advertisement endorsed by Li Wenhan, curly hair oil bangs, soft fog big red lips, was ridiculed by many netizens as "pouring oil on the aunt".
Zhang Yixing's lipstick endorsement for MAC shooting is not much better, brilliant light, seductive slow motion, fans feel that they can't stand it, but many passers-by feel tired of being tired of it.
Like Che Yinyou, Jin Minkui, who is known as the "genius of the face", took the cute boy route when filming the beauty advertisement, with long eyelashes and pouting lips, and wanted to order a song of "Candy Sweet" to give to him.
I also don't understand why I have to feminize my brother, obviously his usual refreshing appearance is very good-looking!!
Even the young Love Bean is still like this, not to mention Bai Yu, who has a red glow on the side of his mouth with stubble, and the screen is full of mismatch and embarrassment.
Can't male celebrities shoot comfortable beauty commercials?
I don't think so.
Male celebrity beauty advertisement の correct opening way
Makeup: Clean and fresh
To sum up, male celebrities shoot beauty ads, the most likely point to step on the thunder is actually "greasy".
Either the makeup is greasy, or the expression is greasy.
Therefore, first of all, in the makeup, it is best to avoid the oily base makeup, and the contour shadow should not be too heavy, otherwise it is easy to have a false face.
Correct demonstration ↓
Especially when advertising a base makeup product that focuses on natural fit, it is best to be simple and clean.
And Huahua, the liquid foundation advertisement, has made contradictory mistakes.
On the one hand, the main theme is "Qin through the face", and on the other hand, the spokesperson has been cultivated into a heavy makeup effect, which is simply self-inflicted.
In addition, the beard will also affect the neatness of the overall makeup, resulting in the whole picture not looking clean enough, appearing a little sloppy and uninhibited.
Eye makeup: Avoid over-range
Most male celebrities have eyes that belong to the inner double, the eyelid range is relatively narrow, if the range of eyeshadow is too large, it is easy to appear swollen and dirty.
And they generally don't have eyeliner and false eyelashes full of eye makeup, and if they are not careful, they will look abrupt.
The conservative approach is based on earthy eyeshadow, which ranges slightly more than the folds of the double eyelids.
But if the color of the product that just happens to be promoted is not very everyday, you can try some creative expressions.
For example, this advertising makeup surface cooperated by Luo Yunxi and Perfect Diary, the sunset afterglow, with the slightly raised koi makeup at the end of the eye, is not only eye-catching, but also does not appear greasy and contrived, which is very charming.
Or like Huang Zitao, who does not go unconventional, uses eyeliner to cross the color at the end of the eye, and the eyeshadow is also a natural low-key earth color, which looks crisp and clean as a whole, and is naughty and interesting.
Uemura Xiu also took a rare photo of a refreshing and clean makeup advertisement for Wang Yibo, and after abandoning the red and purple eyeshadow, the makeup was much more comfortable.
And the way to put makeup on your fingers is also too foul, the sparkling polarization makes people want to plant grass when they look at it, which is the correct way to open makeup advertising
Psychological insight: provoking desire
Even if the makeup endorsements of male celebrities are endless, there are not many cases of really good shooting.
At the end of the day, the real problem is that the brand has not yet understood the psychological demands of consumers.
When we appreciate the makeup advertisement of female celebrities, the inner appeal is "I use it and I will be as bright and beautiful as her, exuding charming charm".
But when admiring the male star's makeup advertisement, the inner appeal is more of a desire of the opposite sex to attract, and the expectation of "using it, I will attract his eyes".
In such advertisements, female consumers prefer to see a sexual attraction and a sense of Sue from men.
Instead of treating male celebrities as little sisters, try on makeup for us.
——Since this is the starting point, why not directly find a more beautiful and cute little sister?
Unfortunately, most brands fail to look at women consumers and try to understand and respect their demands.
So they found a traffic male star, wearing inappropriate heavy makeup, posing with greasy actions that they thought were attractive, cutting the leeks of fans, and did not think that other consumers would feel awkward and uncomfortable.
And those good ads are precisely because of this.
For example, the lipstick advertisement that Yi Qianxi took for Givenchy did not have to try on the color with his mouth, but used lipstick to draw a trace on the refreshing and clean face, which had an indescribable sense of brokenness and abstinence.
Or, like Tom Ford's Lips & Boys lipstick collection launched on Christmas 2014, the 50 lipsticks are named after different men, each representing a different choice for women.
As for why lipsticks should be named after men, Tom Ford himself said:
"I like to like to compare boys to lipstick, if you can have more, why should you attach to one?" 」
"I don't expect men to run around the streets smearing my collection of lipsticks, but I love the feeling of women in men's clothes."
In his understanding, every woman wants to have her own lipstick, but beauty is not only the only need of women, but now women need a kind of "dominance" that is affirmed or relied on.
Tom Ford did it with a lipstick.
I hope that other makeup brands can also investigate the aesthetic preferences and psychological needs of consumers more before shooting advertisements for male artists, and shoot less strange greasy works.
Finally, let's nominate the most suitable male celebrity for makeup endorsements! See you in the comments section
Pictures / Network
Editor-in-Charge / Ms. Bai
Edit / Chicken Lotus
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