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Marvel, DC not working? In China, "Ant-Man 3" and "Thunder Shazam" hit the street one after another at the box office

This year's film market has been extraordinary, both inside and off.

Spring Festival Ball 2 and Bangou Green battle, then Marvel entered, followed by DC to take over, with "Thunder Shazam!" Wrath of the Gods fired the first shot, but DC's shot seemed to be a squib.

On the first day of release, the ranking rate was 30.4%, which was much higher than "Keep You Safe" with better word-of-mouth and box office trends.

But the single-day box office did not break 10 million, which is far from the 27.21 million of "Keep You Safe", and even the failing score of "The Cloister Pavilion" is not as good.

This decline directly led to a rapid decline in all aspects of the data of "Thunder Shazam 2", and the box office forecast dropped from more than 100 million before the release to 61.21 million, and the number of films fell ten points, only 20.7%.

A series of chain reactions followed.

The mainland score is 6.4, the box office trend is looked down, bad reviews are also hitting like a tide, the plot is low, and the cameo appearance is used as an Easter egg, all of which are the places where "Thunder Shazam 2" has been criticized.

With comparison, the audience's first choice will no longer be DC, but "Keep You Safe", from this point of view, "Thunder Shazam 2" plays a role in lifting the car, which is good for Dapeng.

Compared with the first part, the sequel has a partial advantage in scoring (mainland), and other parts have lost completely.

"Thunder Shazam 1" adopts the model of simultaneous release in the mainland and the United States, with 97.23 million on the first day of the mainland and more than 100 million at the box office on the second day of release, not to mention North America.

In the end, because the word of mouth did not ferment, the box office continued to decline, but when it was released, "Thunder Shazam 1" still got 294 million box office in the mainland, 140 million US dollars in North America, and 366 million US dollars in the world.

On the other hand, "Thunder Shazam! Wrath of the Gods", the final total box office in the mainland is not necessarily higher than the first-day box office of the previous work.

In the United States, "Thunder Shazam 2" has a score of only 6.7 points on IMDb, lower than the 7.0 of the first part, and low word-of-mouth does not bring high box office.

And "Thunder Shazam 2" does not have the popularity of "Aquaman", and it cannot compete with the previous work in box office promotion, and it is difficult for the global box office to exceed the first part.

Marvel, DC not working? In China, "Ant-Man 3" and "Thunder Shazam" hit the street one after another at the box office

DC has a hard time in Chinese mainland, and Marvel is also very worried.

After ending the third phase with "Avengers 4" and "Spider-Man: Far From Home", Marvel disappeared into mainland theaters.

The fourth stage of "Black Widow", "Shang Qi", "Eternals", "Spider-Man: Homeless", "Doctor Strange 2" and "Thor 4" continue to operate continuously, directly ruining the idea of releasing in the mainland.

Word of mouth is also surprisingly poor, 6.2, 6.0, 5.8, 6.6, 6.3, 5.4, just like Wang Xiaoer's New Year, one is not as good as one, so that the popularity accumulated in the third stage began to languish.

Fortunately, Marvel made adjustments in time, and the finale of the fourth phase "Black Panther 2" landed in mainland theaters.

It's just that the results are not satisfactory, "Black Panther 2" has a score of 5.4, and after one month of release, the box office barely exceeded 100 million, and there was no key extension.

Ten days later, "Ant-Man 3" took over the baton, vowing to save the face lost by "Black Panther 2", the score just passed, the box office was 272 million, but it improved somewhat, but the follow-up was weak.

Marvel, DC not working? In China, "Ant-Man 3" and "Thunder Shazam" hit the street one after another at the box office

From the fourth stage of word of mouth collapsed, to the fifth stage of the head shot did not start, Marvel's hopes in the mainland can only be pinned on "Guardians of the Galaxy 3".

This is the second film of the fifth stage, the previous two have a score of more than 8 points, the mainland box office is also 596 million and 668 million, the third film still uses the original cast, maybe it can make Marvel compete a little.

From the beginning of the year to the present, the box office war that began during the Spring Festival has not meant to stop.

After experiencing the dispute between "The Wandering Earth 2" and "Manjiang Red", the siege of Marvel and DC, other films will be more or less hurt by it.

But there is a movie that has always "let the wind and waves rise, firmly sit on the fishing platform", even if there is lightning and thunder outside, it is still a big winner who cannot be moved, it is "Bear Haunted" with a fixed target group and does not coincide with other movies.

During the Spring Festival, "Bear Haunted" hardened "The Wandering Earth 2" and "Manjiang Red".

For six consecutive days, the single-day box office exceeded 100 million, and the box office received 748 million, ranking third in the Spring Festival box office list with an average ranking rate of 12.3%.

On February 7, "Black Panther 2" was released, on Valentine's Day on February 14, several romance films were released, and on February 17, "Ant-Man 3" was released.

"Bear Haunted" is still not daunted, the average box office can reach about 6 million, and even on February 18 and 19, the single-day box office on the weekend broke 10 million one after another, and the weekend a week later, the single-day box office broke 10 million.

Entering March, after a single-day box office of less than one million, the weekend met and the box office came to 6 million.

Even if "Keep You Safe", "Cloister Pavilion", "Thunder Shazam", "Megan" and "Poison Tongue Lawyer" have been released continuously in the past few days, "Bear Haunted" can still contribute more than one million box office in a single day.

Looking at the number of days of "Bear Haunted", it has been 56 days, but in terms of box office appeal, "The Wandering Earth 2" is two places behind it, and such a project is the only reason for the real golden egg.

Why are Marvel and DC not working in the mainland? Even "Bear Haunted", which has been released for many days, can't beat.

DC is a mud that can't support the wall, Warner doesn't know what the audience wants to see, and always follows behind Marvel's ass to pick up people's teeth.

"Wonder Woman" is getting worse and worse, "Justice League" is not as expected, "Justice League 2" and "Superman 2" are not filmed, and they always let first-line heroes such as Batman and Superman support the second and third-tier heroes.

Perhaps DC's most anticipated now is Wen Ziren's "Aquaman 2", after all, Batman can no longer touch Nolan, Henry Cavill and Warner collapse, and the chance of starring in Superman again is slim.

DC doesn't know what to do, while Marvel knows what it can't do.

Since 2008's "Iron Man", Marvel has swept the world after ten years of layout, and has a large number of fans.

But after it became popular, Marvel floated, making movies without enterprising, and still repeating the plot that five-year-old children can understand, the story is either a set of formulas or various sequels, resulting in the audience's aesthetic fatigue.

Coupled with changes in the international situation and ideology, Marvel's obstinate and forced behavior is there.

In the movie, he more or less ridiculed China, so that mainland audiences gradually recognized Marvel's face, changed from liking to boycotting, lost many fans, and became less popular than before.

Riding the trend of political correctness, Marvel's movies are no longer pure superheroes saving the world, but a great fusion of race, color, and diverse races, and whether they fit or not have to be shoehorned into it.

But the box office failure in the mainland is not enough to sober up Marvel, because in the global box office, Marvel is still the former hegemon.

"Black Panther 2" $885 million, "Ant-Man 3" $457 million, "Thor 4" $760 million, "Doctor Strange 2" $955 million, "Spider-Man: Homeless" $1.971 billion.

These box office numbers that make other movies difficult to match are Marvel's confidence, but also Marvel's double-edged sword, the audience will finally have a sober day, Marvel can not eat the old book forever.

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