Some time ago, Hubei for Dongfeng's cars for a month of subsidies, the hustle and bustle, today, Chengdu Longquanyi District has followed up, for the designated brand car subsidy of 15,000-150,000, start promotion! No matter how nice words are, in short, it is a price reduction! What is the actual reason for the seemingly preferential policy?
How much does a car really cost? Roughly estimated, the material cost of the car is one-third of the guidance price, plus design, operating expenses, full calculation of half of the guidance price! Take a look at these new generation of new energy manufacturers, they redesign the sales price manufactured from scratch, you can basically confirm the location of the cost line!
Selling such a high price and maintaining such a high gross margin, does the price bureau not know? It's impossible not to know after so many years! The higher the price, the higher the tax, the car maker, dealership! Anyway, the wool is out of the sheep, all three parties like it, but no consumer likes it! Compared with the socio-economic level, excluding those special small countries and islands, Continental Auto should be regarded as the country with the highest profit margin in the world, and after maintaining huge profits for so many years, the evil results are finally about to show!
Consumers really can't consume, the car factory is in a hurry, the dealer is in a hurry, the place is also in a hurry, change the name to set conditions to reduce prices, called subsidies! The purpose is nothing more than to consume inventory, return funds, and maintain the vitality of the local economy! All of this needs to be paid by the consumer! Or stand on the commanding heights of the ruling class to give orders! The market is still the market of the planning era!
But what about tomorrow? What about the concept of sustainable development? This kind of industrial assembly line product, the price is low, can it go back? In the future, consumers will still not pay for you! This is a short-sighted behavior that develops extensively to a certain stage! This is hurting tomorrow's consumption power and overdrawing vitality! With such a local policy, what else is sustainable development? Estimating the local economic situation is already difficult and difficult! Otherwise, you wouldn't be able to drink like this to quench your thirst!
The car is a tool, bought for use! As a consumer, you still have to keep your eyes open, don't be blinded by temporary offers, choose carefully, and buy a car that suits you!
Recalling the era of the new three things in the car market, the Korean official price reduction in China was equivalent to clearly telling the old car owner, I punished you fiercely, what can you do? At that time, although the data was very good at that time, it planted the seeds of the decline of Korean cars in China, and today, China's Korean family is basically a cold system!
So who is the next to announce the big subsidy old? I am Lao Zhu, welcome to discuss the trend of the car market under the economic crisis! Hope we can become good friends who struggle together!