Recently, "desperate illiteracy" has become popular again.
The reason is that Huang Lei's daughter Huang Duoduo mispronounced a typo on the hot search. In the video "Read More with You", Huang Duo mispronounced the word many times.
Pronounce "river embankment" as "river tí". "wrapped" is pronounced "rǎng 住". "A pile" is pronounced "a pillar"...
The matter has sparked a lot of controversy. It also once again pushed the topic of "desperate illiteracy" into the public eye.
Although the context varies, "desperate illiteracy" has become an adjective. It has also been upgraded from an entertainment topic to a social topic and entered the scope of discussion between the two sessions. Even being reported by foreign media is already a serious phenomenon that needs to be faced squarely.
The sound of shelling this phenomenon is one after another.
But what makes Uncle Yu wonder is, where are so many "desperate illiterate"? How can they smoothly enter the entertainment industry, and some people even become "top streams".
Let's pick it up today.
"Desperate illiteracy" has sparked heated discussions, dating back to the Spring Festival. During the roadshow of the movie "Nameless", starring Wang Yibo created a series of "famous scenes" in the live question session. I was asked what difficulties were in interpreting the character and what I learned from the character. He "didn't know how to answer."
In addition to the many other problems, the situation is similar. The actors either question the meaning of the question itself, or simply hand over the blank roll. was jokingly called "desperate illiterate" by netizens.
Immediately afterwards, the official blog of the movie "Manjiang Hong" also fell into "despair". During the publicity period, the official blog used wrong words, broken wrong sentences, and wrote wrong words, and mistakes were frequent. It also makes the term "desperate illiteracy" completely out of the loop.
Taking this opportunity, more "desperate illiterate" were brought to the bottom.
In addition to showing professional illiteracy at work. There is also a category of common-sense illiteracy. They are like fish that have slipped through the net after nine years of compulsory education.
Words, can't write.
number, will not count.
Tone, will not read.
People, will not recognize.
In addition, there is a different kind of illiteracy. They actively speak in long lengths on social platforms, but people can't understand it. Some people have offered suggestions for the treatment of nuclear wastewater in Japan.
Someone "creates" a language. Let the whole network do reading comprehension while helping it modify sick sentences.
Some people have obviously read the postdoc, but they don't know what the net is.
There are also people, intellectuals who build high. However, there were low-level mistakes such as "Nobel Prize in Mathematics" and "Prize in Contradictory Literature".
Illiteracy in domestic entertainment is everywhere, and many people think it is strange, but in fact, it is just the norm. The reasons behind this are varied. Vanity fair, youth rice. Many people become famous at a young age and do not have time to accumulate knowledge. Huang Shengyi just entered the university and was selected by Stephen Chow to join "Kung Fu". Yang Zi once bluntly said that many stars are like Huang Shengyi. The sooner you become famous, the less literate you are, and even your existing knowledge will deteriorate.
Or many grassroots actors, who are less educated due to personal experience. Just like Wang Baoqiang, he did not graduate from primary school. The acting does not know the words on the script, so he can only carry a dictionary with him.
But, compared to objective reasons. Today's illiteracy in internal entertainment is more of a subjective choice.
After all, being illiterate in domestic entertainment is too "cost-effective".
You don't have to taste the bitterness of the cold window to enjoy the sweetness. The traditional star-making method has changed, and the traffic law blessed by the Internet era has reformulated the rules of the game for internal entertainment. Under the beauty economy algorithm, beautiful faces defeat performance strength and become the main competitiveness.
Because of this, the threshold of the traditional performance industry has been demolished. Idols or Internet celebrity amateurs, if their appearance is enough, someone will watch it. Just by having a fan base, you can easily "transform" into an actor.
Zero experience is not afraid, after entering the group, the acting director teaches hand-to-hand. From actions to lines, even details to expressions, eyes are demonstrated one by one.
At the same time, it gives the actors the maximum cost of trial and error. Repeated filming and re-establishment to complete his acting skills "up to standard".
Compared to the high-pressure crew environment that pursued efficiency earlier. Nowadays, the "tolerance" of traffic actors has also increased significantly. The difficulty of the profession has long been "intimately" reduced. Lines can be dubbed, and backgrounds can be cutout. Kung Fu does not need to be really fought, go directly to the stand-in. Just brush your face and you can easily get paid.
On the other hand, even if it is in vain, it is not a big problem. The era of entertaining living people has passed, and now characters are popular. You don't need to actually read and learn, you can create a personal image of "loving reading".
In order to ensure the integrity of the character, avoid talking about nothing. When artists are interviewed, their questions are usually strictly controlled. Answers can be changed, improprieties can be repeated, and finished products need to be reviewed. There are templates for related questions, and empty-handed combat is really a minority.
Even if you accidentally "show the stuffing", you can rely on marketing to remedy it. Wrapped in the praise of the followers "cool cover" and "stupid beauty", it is flaunted as a personality. With all this, it seems that it doesn't matter to be illiterate in domestic entertainment. You don't have to perfect your life experience, you don't have to enrich your knowledge, and you earn millions a day.
After reading it, Uncle Yu wanted to brave the entertainment industry overnight.
However, the audience has long suffered from illiteracy in internal entertainment.
Because of the escort of all parties, pheasants can also become phoenixes. It is only by clearly exposing the illiterate nature that makes people so angry. This means that the artist himself is not willing to put in even the most basic effort. Today's celebrity interviews have long been criticized as "no nutrition", and conversations without real feedback have been condoned. Even so, they can only get perfunctory foolishness, or even simply hand over blank rolls.
It's hard to say it's not arrogance.
The basic plate of internal entertainment also determines that most of the audience does not presuppose what deep understanding the actor has for the character. Of course, it is not excluded that some people are naturally silent and not good at expression. But there is a fundamental difference between refusing and trying to communicate. Academic qualifications are not directly linked to enthusiasm for learning.
Wang Baoqiang reinvents himself through the script.
Zhao Lirong is not very literate, and has only attended literacy classes.
When starring in the role of King Che Chi in "Journey to the West", he relied on his partner to recite words to remember. The four-character technique of "authenticity" written on the spot in the sketch "Working Adventure" shocked the four people. In fact, he practiced hard for several months behind his back, and once wrote about the "crazy" state.
Jackie Chan has four books of primary school education and speaks fluent English.
Fighting for his career and winning the Oscar for Lifetime Achievement. There is sincerity and attitude to follow the art, and there are solid works honed. The audience naturally does not despise such actors with the word "illiterate".
Even if you throw away hard power, just look at the beauty as a "scarce resource". Among the traffic stars, how many people really have? The "beautiful face" boasted by fans is just another confirmation of the aesthetic degradation of internal entertainment. The "desperate illiterate" enjoy the best resources and take the most money. While riding the level of ignorance, he set up a harvest of fans.
For the audience, it is aesthetic poison.
For ordinary people who study hard and work hard, it is not just "despair" that can be summed up.
But then again, the "desperate illiterate" is infuriating. But it's worth asking who is conniving at their unbridled growth. Who gave them an endless stream of job opportunities. What kind of confidence is it, so that they are not afraid to blind to the end.
In fact, comparing the concept of actors in different eras, you will find some clues. Zhang Tong, an actor who played the role of Li Dazhao in "The Age of Awakening", said in an interview that he was confused. In his early twenties, the basic requirement for being an actor was to learn art before virtue. Cultivate yourself, polish yourself, and then see if God is rewarding food.
Suddenly, these laws fail.
The acting is good, it's useless. The drama party picks people and only looks at the traffic. Without fans, if you can't bring certain clicks and known benefits to the show, you won't be chosen. So many people suggested Zhang Tong: buy some fans.
The rules of the game have changed.
In the past, "professional background" was the basic condition, and the hard standard for judging actors was only the work. But the cake is always not too big. Domestic investors aim at the mature entertainment system abroad and develop more channels. The interest heat wave set off by the South Korean draft is eye-catching.
Therefore, a large number of brokerage companies were set up in China according to cats and tigers, and talent shows were set up to make stars in batches.
However, domestic entertainment does not have a mature Korean idol industrial system. The stars were created and placed there, but did not take on their stage. The accumulated popularity cannot be wasted, so they all transform to a stable film and television industry to seek development in order to create more economic benefits. And the barriers of the mainland film and television industry are not as clear as the gap between Korean idols and actors, and it is not difficult to change careers.
However, the cultivation of idols, the "business method", and the criteria for judging strength are completely different from those of actors.
idols can be mass-produced, but actors cannot.
Idols seek ephemeral and stunning stage performances, interactive ways to sell dreams and fantasies. But excellent actors need a lot of life experience, academic foundation, feeling, observation, thinking and a series of comprehensive strengths. The way of living in front of and behind the scenes is far from the same, and the natural water and soil are not satisfied.
"Desperate illiteracy" is actually just one of the deformed fruits of this deformity grafted.
However, the magic box has been opened, and the consequences are naturally far more than the emergence of a group of "desperate illiterate". Traffic is linked to interests, and those with large fans and strong audience spending power have become the top stream. The comprehensive ability of the artist does not matter, and bad money will drive out good money.
Professional actors will have no drama to play and face unemployment. The way to judge the strength of actors is also rounded. As a result, the collapse of houses began one after another.
On the other hand, the way of creating traffic is closely related to the development of new media methods. Everyone has a mobile phone, the demand for viewing has increased dramatically, and the audience has decreased in age. Video websites have set their sights on online dramas, online universities, and short dramas, creating more "pits" to absorb actors. This kind of work does not require how knowledgeable the actor is.
Traffic is clicks, and clicks mean everything. As a result, inferior homogeneous works burst out, and the "desperate illiterate" did not have to worry about having no drama to perform.
Even to make it easier for the "desperate illiterate" to act. Instead, creators are forced to reduce the difficulty of their works and no longer write more than two lines.
Good actors are also influenced by this rule and are asked to "label" themselves.
No need to think more, no need to try more, reduce wisdom and art. After all, after 20 years in the industry, it is not as fast as the short video platform's phrase "then play music and then dance". This also nailed the label of "suspension and wisdom" of domestic dramas.
And this "despair" is not limited to the industry. In order to protect their idols, fans are also willing to be "illiterate". In order to gild the idol's acting skills, they invented a series of incomprehensible metaphysical theories.
And when idols overturn due to lack of culture, they also forcibly hold their respect. For young audiences whose minds are not mature, there is a hidden danger of "reading is useless".
Now, the "desperate illiterate" has triggered the fate of the official media, and the two sessions are hotly discussed. The relevant requirements continue to increase, and many art colleges have begun to pay attention to students' cultural performance. It is precisely because the industry needs to return to the right, and the reverse has arrived.
Fast food eats too much, and people need real nutrition. The audience's tolerance for inferior works and bad acting skills gradually decreases. In recent years, works such as "Mountains and Seas", "The World" and "Crazy" have exploded. It also confirms that the spring of powerful actors may come again.
Zhang Songwen's overnight popularity is not the result of the blessing of his work and acting skills.
In fact, Uncle Yu has no intention of pitting any specific person against him. After all, under the chaos in the circle, everyone is wrapped up in it. But to change, a single effort is not enough. Not long ago, South Korean heavyweight actor Choi Min-shik talked about the phenomenon of idols being scolded for acting.
When there is no experience, one may be forgiven because the ignorant is not guilty.
But when someone is willing to lend a hand, if they still choose to be a "desperate illiterate", they are voluntarily falling into the meat grinder of the industry's strange circle.
With the topic discussed so far, it is easy to forget one thing. The term illiteracy was not pejorative at first. It is a special background, the era of last resort helplessness. In contrast, the "desperate illiterate" of domestic entertainment are both lucky and ironic. Nowadays, the trend of "literacy" is on the rise.
Hopefully, this is the east wind of good actors.
Let more good works ride the wind.
End of full text.
Assistant Editor: Bai Su