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The opening year's hit "Crazy" has ended more than a month ago, but "What grade, the same as the one I use?" Classic lines such as "Lao Mo, I want to eat fish" and "The Gao family does not raise idlers" still have a place in the daily conversations of the vast audience. And at the creative level, yesterday Yaning, senior vice president of iQiyi and president of iQiyi Film and Television, also mentioned in an interview that the explosion of the drama version of "Crazy" has indeed brought a lot of confidence to iQiyi, and may consider launching a film version of "Crazy" in the future.
Everyone is dreaming of a movie version of the original cast, if there really is such a day, I believe that the supporting actors will probably "accept it gladly". After all, after a month of precipitation, there are still many actors who are still receiving the long-tail residual heat brought to them by this drama and netizens Erchuang.
For example, although Zhang Yi did not participate in the promotion of the play during the broadcast of "Crazy", he still gained a large number of solid viewers and fans who watched the drama, which also played a hot role in his subsequent works, just like another suspense drama "Who is He" that will be broadcast tonight on Yangba and Youku, which has received a lot of tap water blessings.
Zhang Songwen, another leading actor in "Crazy", never accepted interviews related to "Crazy" because he considered his villain personality and did not want to overexpose, but he still fiercely attracted fans during the broadcast and realized the dual construction of character and character. In addition, there are actors such as Li Yitong, Gao Ye, Feng Bing, Sun Yan, etc., who are also continuing to realize business and harvest dividends. It can be said that after "Crazy", many people have achieved a jump in value.
01
Facing business, sister-in-law is probably the biggest winner
For the actors who starred in "Crazy", as long as the characters contribute a certain degree of discussion in the play, the subsequent short-term resource realization is basically hand-to-hand.
Among them, the most prominent performance in business is Gao Ye, the actor of "sister-in-law" Chen Shuting. As of press time, Gao Ye has won a number of business titles at different levels, including Tmall Supermarket spokesperson, Maserati brand best friend, Xiaomi mobile phone image recommendation officer, chief recommendation officer of China Free Day Global Shopping, Casati Living Art Promotion Ambassador, Original Journey spokesperson, etc. In addition, on platforms such as Xiaohongshu and Douyin, Gaoye has also undertaken a lot of single product business promotion. Although the cooperation categories are different and mainly short-term, on the whole, it takes the quality life route, which is more in line with his sister-in-law character in the play.
Although the role of Meng Yu played by Li Yitong is not as good as his sister-in-law, because the actor's own traffic attributes and commercial value base are not low, he has also received a lot of business olive branches. For example, VVC brand spokesperson, Hushubao brand ambassador, iQIYI VIP recommendation officer, Lancome live broadcast promotion, Ifeidan essence sun protection ambassador, MAX & Co. brand ambassador, TF perfume promotion, etc. Thanks to its own beautiful image temperament, the business it undertakes is more focused on women's consumption.
Among the male actors, because the two core leading actors of An Xin and Gao Qiqiang, Zhang Yi and Zhang Songwen, are invisible, they do not take advantage of the hit dividend to quickly harvest and monetize, so the business distribution shows a sporadic situation. For example, Jia Bing, the actor of Xu Jiang, who became the unique comedian of "Crazy" with the phrase "What grade, the same as I use", recorded a Baidu map voice package with Gao Ye. Lao Mo's actor Feng Bing also won the live broadcast business of Taocai Vegetable Fish stall because of the meme of "Lao Mo, I want to eat fish".
In addition, Gao Qisheng's actor Su Xiaoyue, Gao Qilan's actor Long Ni, Tang Xiaohu's actor Sun Yan, and even Li Hongwei's actor Aruna, Secretary Wang's actor Zheng Jiabin, etc., have basically received business promotion. Just as the plot of "Crazy" strives to make every CP fan have food, it can be said that the follow-up dividends of "Crazy" also allow every actor to earn.
02
Multi-faceted exposure, F4 turned into a magazine darling
In addition to the real business promotion that can be quickly monetized, another channel that can take advantage of the popularity of dramas and characters to bring fashion resources and a large amount of exposure to actors in a short period of time is magazine shooting, character interviews and variety shows.
In this regard, Jinghai F4 can be said to be the first to be favored. In early February, a group of special projects planned by Yile Film for Feng Bing, Sun Yan, Su Xiaoyue and Zheng Jiabin was on the hot search because of the shooting of Reuters, and for a while, the personal charm of the actor after leaving the role seemed to be officially discovered.
SUBSEQUENTLY, JINGHAI F4 BEGAN TO BE HANDSOME IN VARIOUS MAGAZINES, IN ADDITION TO THE SPECIAL PLANNING AND PERSONAL MAGAZINES OF YILE, FENG BING ALSO WON "HOUJUE" AND "PIONEER", ZHENG JIABIN WAS ON THE COVER OF "K-MEDIA" MAGAZINE, SUN YAN AND CAO CHUANG (HAO PING'S ACTOR) WERE FAVORED BY "SHANG ADDICTION".
However, to say who has the "highest content" of fashion concentration, it may have to depend on Li Xiang. Its actor Li Jian has become the representative of white moonlight in the entire drama of "Crazy" because of his excellent character and acting skills and the passion of netizens. Perhaps it is this clear temperament that has allowed him to receive invitations from fashion magazines such as "Fashionable Youth", "FAMOUS" and "Rui PIONEER", and at the same time, many media have had in-depth conversations with him.
Although he did not see the shadow of business on Li Fitness, as an actor, his image of Wen Qing Fan was further consolidated. In the "Uncle Circle Heavenly Cuisine" that the majority of netizens are keen to inventory, he has also occasionally been on the list, compared with popular uncles such as Liu Yijun, Wang Yang, and Wang Xiao. You know, for most uncles, this is something that requires the accumulation of multiple works to do. And the next step in becoming a popular middle-aged actor may mean the upgrading of resources.
In contrast, fashion resources are more inclined to actresses than male actors. Li Yitong received magazine shooting invitations from "Hongxiu" and "ELLE" (electronic magazine), Longni filmed magazines such as "MODE", "NORM" and "Yile", and Gao Ye appeared on the covers of magazines such as "Men's Style", "Bazaar Men", "Bazaar Art", "TRENDMO Trend", "CHIC Little Bourgeois Fashion", and also contributed cool photos at the Sohu Fashion Festival a few days ago. After all, objectively speaking, popularity is a reference aspect, and the final completion of fashion still depends on the face.
In addition, Sun Yan and Feng Bing, as representatives of "Crazy", appeared on the variety show "Our Inn" as flying guests, in which Sun Yan also accepted an exclusive interview with China Blue Zhejiang Satellite TV, although the number of shots in the show is pitiful, they are still the only existence among the actors of this show.
03
The long-term dividend of an actor lies in the play
After watching the lively situation of all the supporting characters of "Crazy" appearing in magazines and receiving business, many people did wonder, "Why are Zhang Yi and Zhang Songwen, the two hottest people, invisible?" For this question, the actors have already given the answer.
To be sure, it has something to do with their own planning. In fact, Zhang Yi and Zhang Songwen have accumulated many classic works and roles long before "Crazy", although there is a gap between the two in terms of national popularity, their strength in acting skills has undoubtedly been recognized by the audience. Compared with the actors such as Gao Ye, Sun Yan, and Feng Bing in the play, "Shuangzhang" has long been the protagonist, and their needs for fame and fortune and monetization are obviously different.
But this does not mean that the actor should be completely separated from the role and not allowed to take a bite of the dividend. Take Gao Ye, after "Crazy", she is undoubtedly the most commercialized of all actors, looking at her Little Red Book comment area, you will also find that some netizens are slightly dissatisfied with her frequent business behavior, but from the perspective of artist agency development, the monetization method planned by Gao Ye's team is actually understandable.
After all, a phenomenal hit drama like "Crazy", the vast majority of actors are difficult to encounter one in their lifetimes, and the re-explosive drama also has the day when the heat dissipates, so try to use the heat within a reasonable range to seek some light benefits for yourself, and when the popularity passes, you can still focus on your own acting career, for an actor who has been dormant for more than ten years by relying on a flanger supporting role, this dividend is more like a reward.
In fact, in the drama "Crazy", in addition to young artists like Li Yitong who have both traffic at the same time, they need to listen to the voices of some fans to maintain the activity of the fan group, and other actors still have to rely on the next and another role to speak. So even if they take on some business with "Crazy", they are basically short-term cooperation, and for them, the core of being able to promote themselves from supporting roles to protagonists lies in acting skills. Only by relying on your true ability to eat, can you continue to reap dividends.