Economic Herald reporter Qi Chen
At the "He Dynamics - The First Jinan International Biennale" that has just ended at the Shandong Art Museum, the well-known sculpture artist Shi Jinsong's work "Red Gate Road to the Jade Emperor's Peak - Wuyue Duzun" is very special, and the sculpture that simulates the overall shape of Taishan Wuyue Duzun allows children to enter, and they can hold an engraving knife to engrave and paint on the sculpture. Compared to other "untouchable" works, this artistic co-creation attracts many children and parents. The executor of this co-creation model is He Miao, the founder of Tui Art Center.
On the road of art, He Miao has always enjoyed it. On the basis of deep cultivation of artistic creation, she actively explores the innovative ecology of art education, takes children to push open the door of the art world, learns to solve practical problems with artistic thinking, and constantly tries and practices in the development and promotion of aesthetic education for the whole people.
Occasionally entered the children's art education industry
Born in a small town in Sichuan, He Miao loved painting since childhood, lived among the countryside, and was admitted to the Sculpture Department of the China Academy of Art with the first place in the art examination. In addition to studying sculpture, He Miao also has a deep understanding of hyper-realistic oil painting, abstract expression painting, installation, video performance and other forms of artistic expression, so as to compatible and refine his own creative style.
In 2017, He Miao returned from overseas and created a personal art studio in Jinan. By chance, friends around her asked her how to cultivate children's interest in art, and she began to gain an in-depth understanding of the field of children's art education. However, when she comprehensively inspected the art training institutions in the market, she found that many training institutions were using "creative art" to kidnap children's creativity, templated, stylized, and dogmatic to imprison children's imagination and creativity.
How to let children enhance their aesthetic ability, imagination, questioning power and creativity in the process of art aesthetic education, and seek the establishment of self-awareness, is the art education model that children need most. Based on such feelings and the support of friends from all walks of life, He Miao established the Tui Art Center.
However, entrepreneurship is far from enough, and at the beginning of the establishment of the push center, there were only a dozen children sent by friends. Therefore, He Miao immersed himself in the research and development of the art education system, made a special trip to more than 30 foreign art museums and museums to study their public education systems, and also deeply investigated the art systems of dozens of overseas universities such as Harvard University, and then compared with the traditional art education in China, saw the one-sidedness of art education in China in the international art education system. This makes her firmly believe that she can create a platform for children to choose fairly, fully see the world, and understand art.
Do not do traditional art education
In order to effectively promote the reform of the concept of youth art education, He Miao has continuously polished and optimized the curriculum system, opened experimental classes, taught children aged 3-15, and sought first-hand teaching and research materials. Combined with their own experience, we integrate the high-quality resources of domestic and foreign artists and art museums to build a unique general art curriculum system and lead children to enter the art world step by step.
In 2020, after experiencing the new crown epidemic, He Miao and the children of the Tui Art Center led by multinational artists to create a four-step series of post-epidemic reflections - self-portraits, masks and art, symbiotic relationship between people and animals, and relationships between people. After the completion of the course, I did not expect to collide with the national volume 3 of the college entrance examination essay "How to draw a good self-portrait for myself", the national volume 1 "Distance and Connection in the epidemic", and the sketch class "Creative World" collided with the 2021 Central Academy of Fine Arts Art College Entrance Examination question "Whimsical World". Within a year, the continuous college entrance examination questions made He Miao realize that the direction of his art education was right and healthy.
In recent years, children's art education has been recognized as a fast-growing industry. Although 90% of children who study art do not take the professional route, they need art to enhance their creativity and aesthetic power. Focusing on this reality, He Miao and Tui Art Center also plan various art practice activities in conjunction with different industrial resources at home and abroad, advocating art to go out of the classroom and into practice, so that each child can learn to discover themselves in art, explore the connection with the world, and use artistic thinking to solve various problems and practical problems.
Through art special courses, focusing on fashion, furniture, jewelry, garden design and other directions, the Tui Art Center invites designers from various fields to explain in kind, walk into the life scenes, and immerse themselves in the exquisite craftsmanship of the works and the inheritance of the spirit of craftsmanship; through various art tours, field visits, touch with the hands, feel the traditional art around the world at the same time, perceive the thinking of art on the development of community relations; through visiting various art museums and artist studios, appreciate the artworks at the same time, understand the story behind the artists, Perceive the symbiotic relationship between art venues and architecture, cities, and the environment.
In He Miao's view, art creators must first have sufficient professional ability to effectively disseminate and teach art. As a promoter of aesthetic education, she hopes to help children improve their aesthetic abilities in basic art education, and help them build their own art system.
Art can "make blood"
He Miao of the "post-80s" generation is a generation that has witnessed the material dream become a reality. Especially today, when traditional Chinese culture is gradually integrated into the global language and international concept, He Miao does not want to let the art center be on the top, but to connect with the public more closely, and use the innovative logic of combining art and commerce to explore the practical path of public aesthetic education promotion.
"Push art Jinan Center will be based in Jinan, radiating Shandong, fully integrating art and humanities and social sciences, natural music, moral education and sports and other disciplines, establishing a youth education alliance, sharing resources, and creating the most influential art exchange platform in the province." He Miao introduced that through the school-enterprise cooperation model, fixed-point training is carried out in well-known colleges and universities in shandong university, Shandong Normal University, Shandong Art College and other well-known colleges in the province, so as to improve the level of teachers, establish a resident creative center for artists, and form an artistic self-circulation system in which teachers practice and create at the same time. In addition, through the establishment of brand image stores and the development of community stores of business models, the formation of brand promotion and education scale.
He Miao does not want art education and training to be just a simple copy, but to truly benchmark against various groups in society, solve the pain points of aesthetic education, provide solutions, provide various art practice opportunities in first- and second-tier cities, and improve the aesthetics of life; establish immersive art centers in third- and fourth-tier cities to feel the influence of art; and poor mountainous areas receive art education through online teaching through online teaching. "I hope that every child can enjoy the right to art education equally" This sentiment allows He Miao to do the promotion of aesthetic education in a down-to-earth manner. From one city to another, He Miao's concept is expanding, the teaching system is upgrading, and business cooperation is constantly expanding.
As a national beauty education promoter, He Miao and Tui Art Center also carried out various art public welfare activities. "Artists take you to see the exhibition" for special groups in the society to explain the Jinan International Biennale, for the deaf and dumb people, international students, primary and secondary school principals, entrepreneurs, etc. 8 consecutive guided activities, He Miao said that the voice is completely hoarse, while pushing other teachers in the art center directly explained and served nearly a thousand children during the exhibition. He Miao and her team invested human and material resources to do this activity, in order to solve the pain points of not understanding the exhibition, through professional explanations to give each audience the right to enjoy the art feast.
He Miao and her artistic public welfare road is still continuing, children's "mountain graffiti competition" - using art to revitalize the rural economy, "children's eyes to see the world" youth sketching charity auction - using art to heal social groups, "man and nature" art journey - using art to improve parent-child relationship... He Miao firmly believes that the Matthew effect will appear with her and her partners who share the same values, and their path of innovation in Chinese art education will become broader and broader.