Guerlain, the world's top luxury makeup brand, which inherits the essence of French elegance for nearly two centuries, recently held grand launch events in Beijing and Shanghai. Well-known media and beauty bloggers gathered together to witness Guerlain's blockbuster new product of the year - the new Royal Orchid Lifting Microcrystalline Essence, which is the secret of "rejuvenating young skin" and self-confidence "rising and not collapsing".
As a world-class expert in orchids and cell lifespan, Guerlain has always been an innovative and breakthrough in the pursuit of beauty, constantly using cutting-edge technology to tap the extraordinary energy of orchids' infinite vitality. The launch of the new Royal Orchid Lifting Microcrystalline Serum also continues Guerlain's journey of luxury and exclusive orchid skincare.
Guerlain's new Royal Orchid Lifting Microcrystalline Serum
The event site was set against the deep blue color of orchids, which symbolize the beauty of nature, simulating the growth environment of orchid gardens, and telling the mystery of the infinite vitality of orchids. After more than 18 years of painstaking research, Guerlain has selected two precious varieties - Amarana and Dendrobium dendrobium, and using the whole orchid molecular extraction technology ™, the rejuvenating energy from the root of the orchid to the corolla is completely condensed, achieving the miracle of the outstanding and high-energy of the royal orchid.
For more than 18 years, Guerlain has been exploring the mystery of orchids and breaking through the miracle of aging
In the product display area, guests have a glimpse of the delicate and tough elegance of orchids that bloom proudly under the natural green atmosphere. Accompanied by the wonderful images on the screen, the legendary story of the French Guerlain court orchid unfolds. Since its birth in 2006, the Royal Orchid Collection has been committed to continuously discovering the unlimited power of orchids in the field of skin anti-aging. Guerlain, through its exclusive global research center, Orchid Garden, selects rare and outstanding varieties rich in the active ingredients of orchids from more than 30,000 varieties of orchids. At the same time, the Tianzhi Mountain Nature Reserve in Yunnan, China, run by Li Minguo, is one of Guerlain's important measures to protect the diversity of orchids. Over the past 10 years, Guerlain has reintroduced nearly 20,000 orchids, perpetuating the life, diversity and beauty of orchids. Now, the new Royal Orchid Lifting Microcrystalline Serum once again transcends the mysteries of orchids with cutting-edge technology, revealing the root of infinite vitality for beautiful skin.
Product display area – a collection of royal orchids in the natural green of the forest
Stepping into the new product experience area, under the professional and vivid explanation of Guerlain's product experience teacher, the secret of the new Royal Orchid Lifting Microcrystalline Essence is also called. Inspired by the harmonious laws of nature, Guerlain's cutting-edge technology works in synergy with the active ingredients to rejuvenate, plump and lift the skin for an extraordinary radiating and lifting skincare experience. Its dual orchid extract, derived from Guerlain's whole orchid molecular extraction technology ™, can increase cell vitality by 5 times, enhance its regenerative power, and effectively rejuvenate the skin's vitality, visibly improve the signs of aging, and awaken the skin's youthful power. In addition, Guerlain's innovative microcapsule technology injects double orchid extract into two microcrystalline condensates, which can preserve thousands of rounds of filling energy and thousands of rounds of lifting energy respectively until use, which is a first formula. In addition, the new Ultra "L" bottle is 28% smaller than before, and the glass bottle is made of 15% recycled glass, reflecting Guerlain's brand philosophy of sustainable beauty.
Guerlain's professional product instructors vividly explain the essence of the new super "liter" bottle
Guerlain's professional product instructors vividly explain the essence of the new super "liter" bottle
Guerlain's professional beautician further allows guests to experience the excellent skin feel of the new ultra-"liter" bottle of essence, and with a gentle touch, the gentle and delicate essence will immediately melt into the skin, the beauty energy will be fully released, the facial line will become clearer, and the skin will instantly return to a youthful firmness, plump and flawless state. At the same time, in conjunction with the exclusive research and development of Guerlain SPA, Guerlain SPA's Zhuoneng Rejuvenating Skin Care Ritual, Guerlain's signature luxury skin care techniques can not only comprehensively amplify the magical effects of essence rejuvenation, plumpation and lifting, but also sublimate the skin care experience to a pampering time of physical and mental comfort. If used at the same time as the Royal Orchid Skin Care Trilogy composed of Royal Orchid Face Cream and Royal Orchid Micro Essence Eye Cream, you can fully experience the luxurious treasure of Royal Orchid Rejuvenation, Remodeling, and Continuation of the beauty of young skin, and "skin" revitalizes young vitality from the root, and boosts self-confidence without collapse.
Guerlain's professional beautician allows guests to experience the superior skin feel of the new ultra-"liter" bottle of essence
Behind Guerlain's beauty, there is the wisdom and persistence of generations of Guerlain masters. Today, Guerlain reinterprets the legendary charm of luxury artistic skin care with the brand's new Royal Orchid Lifting Microcrystalline Essence, and achieves a modern woman's "plump and uplifting" attitude to life and a confident and elegant youthful and delicate face with the effective energy of skin rejuvenation.