On October 11, the second IMX Shanghai International Music Season 2021 kicked off in Hongkou Music Valley. This year's IMX is held through online global omni-channel broadcasting, with the theme of "NEW WORLD New World", divided into three sections: "Music Business Cloud Expo", "Music Industry Cloud Forum" and "Music Cloud Exhibition", focusing on the five major areas of "digital music copyright protection, music and technology, music creation and marketing, global market insights, music and business", attracting hundreds of enterprises, music labels and studios from more than 40 countries and regions around the world to participate in the exhibition, more than 1,000 artists from all over the world. Musicians have brought new music products, new technologies, new services, new works to the cloud, and will launch more than 70 industry forums. The message was posted on Weibo for only two hours, and the number of followers and reads has exceeded one million.
On the opening day, the IMX Organizing Committee announced the first batch of IMX Shanghai International Music Season Recommendation Officers: Li Yugang, a national first-class actor of the China Opera and Dance Theatre, Sun Nan, a male singer of Chinese mainland, Aduo, a martial arts drum inheritor of the intangible cultural heritage Hmong, Wang Sutaki, a singer-songwriter from the mainland, a popular female singer of the new national style, and Ruth Koleva, a Bulgarian national treasure music artist.
The organizers saw the music introduction, IMX Shanghai International Music Festival is an innovative music exhibition for the world, committed to promoting the realization of a global music development community, by presenting the current trends, technology and business practices of the global music industry, displaying global music products, services and innovative achievements, gathering the wisdom and successful experience of the global music creative industry, and providing creation, marketing, copyright protection and operational knowledge sharing and support for outstanding musicians and new music works. This year's IMX has introduced a new section "Music Business Cloud Expo" that does not close or "wall", using the latest technical means to maximize the connection between participants and audiences in the global music industry. The "Global Music Cloud Exhibition" gathering thousands of musicians from 100 countries and the "Music Industry Cloud Forum" where global industry guests jointly discuss hot topics will further help all IMX participants share market information and promote cooperation.
Originating in Shanghai and rooted in China, IMX will show the world China's music and cultural characteristics, especially Chinese musicians, creative cultural services and music products, further expand China's influence in the global music industry and cultural market, and strive to build a borderless global music industry living room. At the same time, we hope to use the impact of music healing epidemic to serve more industries and enterprises around the world, help the world work together to cope with risks and challenges, and jointly open up a new world of music for the sustainable and healthy development of the industry.
From now until October 31, IMX2021 will cooperate with Hongkou District, Shanghai National Music Industry Base, National Foreign Cultural Trade Base (Shanghai), and National Copyright Trade Base (Shanghai) to give full play to the advantages of Hongkou Music Valley's function agglomeration, focus on the music industry field, build a music culture innovation service platform, build a Shanghai cultural brand, and establish a new global center for international music industry aggregation and international music copyright and asset trading. Use music to promote the consensus of building a human community, show China's spirit of openness, inclusiveness and friendship, show China's charm to the world, and enhance global influence.
Author: Shan Yingwen
Edit: Zhou Chen