Recently, car brand spokespersons have been discussed a lot on the Internet, the reason is that Rolls-Royce invited Internet celebrity couples to endorse, making a lot of jokes, even Wang Sicong also spoke out. This makes many car companies dare not find spokespersons, and many celebrities dare not randomly accept the endorsements of car companies. However, at the "User Night" event of Lantu Automobile on October 16th, we met a singer who came to help, he was liang Bo, a "soul singer" loved by many people, and he attended the Lantu event, obviously because he recognized Lantu. So why did Liang Bo join hands with Lantu Automobile, and what kind of sparks will they rub out of their hands?
At the lantu user night event, Liang Bo took the stage to sing some of his own gripping songs, singing the nostalgic nothing at once, such exquisite performance skills made many audiences addicted. That is to say, from the perspective of the effect of the program, LanTu's invitation to Liang Bo was a correct measure, and it really drove the atmosphere of the scene. However, LanTu's invitation to Liang Bo has a deep connotation, and then we will take a closer look at Lan Tu and Liang Bo, from which to find the answer to the question at the beginning of the article.
Landu Automobile has a relatively high influence in the domestic market, and the first model it launched, Landu FREE, has gained a firm foothold in the automobile market with the characteristics of "dual power path", 4.5 seconds level acceleration performance, yacht-style design, large five-seat medium and large SUV, etc., and the delivery volume is still good. Liang Bo won the championship on the stage of "The Voice of China" and then debuted as an original singer-songwriter. That is to say, Lan Tu and Liang Bo are completely different fields, and at first glance there seems to be nothing in common between them.
However, Lan Tu and Liang Bo have relatively high commonalities at a deep level. Liang Bo himself is a low-key and diligent original singer-songwriter with frequent masterpieces, after winning the championship on the stage of "The Voice of China", he did not cover his eyes with honor, did not go to the "gold", but continued to sink his heart to create, and strive to bring better works to fans, and achieved a breakthrough in the field of music. This is more in line with the brand image of Lantu, because Lantu is also a car company that sinks its heart to build cars.
In the field of car manufacturing, Lantu chose to hold the core technology in his hands, rather than obtaining patent authorization from other companies. Therefore, Landu independently developed "amber" and "mica" battery system technology, the first TRB + Patch composite structure thermoformed A-pillar, Landu FREE is also the first model in the world to use 2000MPa aluminum-silicon coating material door anti-collision beam model. These technologies not only make Lantu FREE strong and original enough, but also prove the innovative ability of the Lantu brand, and it can be found that the Lantu brand is not a new car-making force that wants to "catch a sum and go".
In addition, Liang Bo constantly explores new things, still adheres to himself in the materialistic world, integrates the enterprising professionalism and the spirit of exploration of continuous breakthroughs into his life, and has become the representative of the new backbone in the eyes of many people. And this is exactly the portrayal of Lantu car owners, their professions may be different, perhaps doctors, teachers, may also be entrepreneurs, scientific research workers, etc., but in different positions of Lantu car owners, are silently cultivating, dare to try new things, carrying the common proposition given by the times.
Written in the end: Although Liang Bo said that he did not become the spokesperson of Lantu, he only helped Lantu's user activities. However, Lantu chose Liang Bo to cooperate, which is a win-win situation for Liang Bo and Lantu. Liang Bo's positive personal image fits the brand image and brand concept of Lantu, and is also a microcosm of Lantu's user group. And this user night, in fact, let the same kind of people find the same kind of reunion, let them find each other's core appeal, forming a two-way satisfaction.