The fourth season of "Talk Show Conference" ended, and Zhou Qimo, known as the "ceiling of talk shows", won the championship.
Although Xu Zhisheng and He Guangzhi who were killed in this season's slash formed a new CP, bird and bird perfectly complemented the role of Yang Kasa, but lost the "Easter egg" Li Xueqin of the previous season, Wang Jianguo and Wang Mian left the scene early, until finally hulan fifth place let the audience shout out "yi difficult to ping", many viewers sighed, this season's talk show conference seems to be less funny.
Zhou Qimo. Video screenshots
In the Douban score, the fourth season of "Talk Show Conference" scored 7.6 points, compared with 8.0 points in the previous season.
"Talk Show Conference" From this season, the fatigue has emerged. It seems that it has not been able to break the spell of "one drum, then decline, three and exhaustion" of the variety show.
After the four-season variety show is broadcast, whether it is a variety show or a talk show itself, or Li Tian and his laughing fruit culture, they all stand at an inflection point, is it to continue to harvest or change the way of life?
Live guarantors and people keep alive
In the field of cross-talk, there is a pair of professional terms, "living guarantor" and "human protection", living refers to the work, and human refers to the actor.
There are many traditional works of cross-talk, many of which are classic works, the structure is rigorous, after several generations of actors have repeatedly polished and passed down to this day, which actor uses the work, the baggage can shake loudly, attracting a good stage effect, which is called "living guarantor".
"People to protect life" is completely the opposite, the actor's highly personalized performance, giving the work itself a strong appeal and impact, the same work, for a pair of actors, may not be able to show the desired effect at all.
Talk show and cross-talk are both language arts, and there are also double tests for text and performance, from the current point of view, all works are invariably the type of "people to live", and each work is closely related to the actors themselves, which is completely incomparable to other language arts.
Xu Zhisheng. Video screenshots
Take Xu Zhisheng's explosion at this season's "Talk Show Conference" as an example, "I thought I went to sell noodles, I thought I went to sell steamed buns, but I never thought I could sell masks." "Along with his signature accent and body language and expressions, he reached the culmination of a comprehensive presentation of jokes.
The same stem was changed to Pang Bo and Wang Mian, even if it was Li Shi, it was impossible to achieve the effect of Xu Zhisheng.
Xiao Jia, who is suffering from juvenile disease, Hulan, who walks on the wind outlet, and Yang Kasa, the "male public enemy", each of whose works have a very personalized label.
In the presentation of the works of "Ren Bao Huo", giving the audience the maximum experience, each piece of work of each person is unique, even a "one-time consumption" product, there are cross-talk enthusiasts who listen to Ma Sanli's cross-talk "Buy Monkey" a hundred times, but few talk show audiences listen to "red and green blind Xu Zhisheng crossing the road" a hundred times.
Obviously, "people to keep alive" is a double-edged sword, the audience looks addicted, the same requirements for actors are higher, not only need to continue to create works that the audience likes, have "laughing fruit", but also have a higher refinement of the rhythm and emotions in the stage performance, and produce works at a high level and high density, which is very difficult for any art.
After Zhou Qimo won the championship, he said that in the process of creation of his own works, the talk show actors of different labels in Tiannanhaibei branch had given themselves help, and everyone brainstormed together to have the final effect on the stage.
Even so, across the screen, you can still feel the pressure on the creation of talk show actors, in order to cater to the taste of the broadcast and the audience, each episode will change the theme, in the compact recording and broadcast time, the talk show actors' creative time is compressed, and there is almost no time for trial and error.
Huang Xi, who has talk show experience in the United States, quit the fourth season of "Talk Show Conference" early, which also explains the problem from a certain level, the huge difference between traditional offline talk shows and online talk shows makes the laying out of the padding become thin, the rhythm is completely different, and the creation is even more different.
"A talk show actor who can speak for an hour and a half may not be able to speak well for 10 minutes."
A talk show actor told China News Weekly that a 10-minute talk show work, his longest cumulative creative time reached 100 hours, not all actors have the experience of open wheat and the opportunity to open wheat, so whether they can continue to create works is the foundation of the development of the art form of talk show.
Consumption of variety shows
In addition to the pressure of the creation itself, talk shows are now facing the consumption of the form of variety shows, and Li Shi is no longer the writer with red hair, but a trader of the enterprise.
He clearly knows that when talk shows embrace capital and embrace traffic, the form of variety shows changes again and again.
Single presentation, team PK, team battle, elimination and resurrection, these are the forms of local variety shows exhausted, "Talk Show Conference" has not fallen, each season has to change the gameplay, the name is to give the audience a sense of freshness and excitement, but in fact, the audience has long lost interest in the very different ways of playing.
Big Zhang Wei. Video screenshots
In the previous seasons, "Talk Show Conference" tasted the sweetness of the lead laugher, Luo Yonghao, Da Zhang Wei and other people with their personal charm and talent to carry another point of view outside the stage, and gradually the lead laugher became the resource mouth and drainage method of the show, but the contrast between the lead laugher itself and the talk show did not make the variety show add color, but added a lot of topics.
In fact, the spread of "Talk Show Conference" is more in the form of a single short video, through the viral spread of social media and more viewers to see, in the process of dissemination, the format of the program, the content of the laughter are blocked by the audience, in fact, the audience is more willing to see interesting works, rather than those on the sofa are not very interesting people.
After the show, no one seems to care about this "glory", the audience cares more about whether there is a funny paragraph in the show, and the contestants care more about their performance and business resources.
In the last season, Li Xueqin and its derivative topics contributed nearly half of the hot searches for the third season of "Talk Show Conference", from "Peking University Talented Girl" "The end of the universe is Tieling", to the CP of "Snow Country Train", Li Xueqin firmly grasped the hearts of the audience with her unique "funeral talk show" style, and also pushed the show to climax several times.
Yang Kasa is also a typical case of creating a topic that has become popular, and "Puxin Man" has even become a popular phrase, which shows the depth of the ability of "Talk Show Conference" to create stems.
Many people often say that the core spirit of talk shows is offense, but from the passages out of the circle this season, the actors have become very restrained and self-deprecating out of the relationship between their own development and word of mouth, and the sharp and satirical text has become very scarce, and the feeling of being scratched and itched when watching talk shows has disappeared.
In fact, talk shows can provide the audience with not only jokes, but also humorous presentation and critical thinking about deep-seated problems in social reality, so that the audience can re-examine reality with a transcendent vision and have a deeper and more thorough understanding of some issues.
Hulan. Video screenshots
But surrounded by variety shows, talk shows have only the most basic level to make you laugh. If in the last season, Wang Mian, Yang Mengen, Hu Lan and others improved the ideological dimension of talk shows, in this season, they retreated half a step.
This can not be blamed on Li Tian, when the art form becomes a business, it is natural to consider this period and environment, the maximization of business interests, the high heat and attention brought by variety shows, obviously pushing the niche art form of talk shows to a higher stage and a higher stage, with more audiences and fans.
But the changes that variety shows have made to this art may also be subversive.
At the end of the first season of "Spit Conference", Chi Zi once said: "I am just a talk show performer, and fame will hinder my authenticity." ”
The current "Talk Show Conference" is gradually beginning to show the less real side.
A small theater that can't go back
The American sociologist Granovy proposed the theory of "strong relationship" and "weak relationship", strong relationship refers to the relationship that is frequently connected and direct, while weak relationship is a relationship that is less connected and indirect. Spatially, strong relationships are often easier to obtain at close range. Although online viewing of talk shows can be interacted with through bullet screens, comments, likes, etc., this interaction is indirect and delayed, so it is often a one-way weak social relationship.
Watching offline is a real-time two-way interactive process, and consumers can interact with the audience in addition to interacting with actors, thereby expanding their social circle and forming strong relationships.
Viewers who have watched offline talk shows will understand that online and offline, talk shows are completely two forms.
There is no switching shot, no lighting link, and no awkward but polite laughter of Li Shi, many actors are more comfortable here, and the work is more comfortable.
Since 2019, offline talk shows have been greatly developed, and some people have counted that according to the statistics of stage performances, the number of talk show artists on stage in a few years has increased from less than 100 to nearly 10,000 people.
Low cost, in the outlet, fast profits, after the popularity of talk shows, there are nearly hundreds of large and small labels across the country. Because of the low cost and uneven operating level, some labels "come and go quickly", and the strong liquidity side reflects the boom of the talk show offline market.
The head of the talk show actor, offline appearance fees are rising, a few commercial performances a month can also get about 100,000 yuan of income, while ordinary talk show actors, a performance at least 300-500 yuan income.
In recent years, the offline ticket price of "Laughing Fruit Culture" has risen from tens of yuan to hundreds of yuan, and it is difficult to find a ticket. Its Mini Program, which sells offline performance tickets, has millions of users, and the Xiaoguo Factory in Shanghai Xintiandi has held more than 200 commercial performances by the end of 2020, with a 99% attendance rate and a natural passenger flow of more than 100,000 people.
From the perspective of "Talk Show Conference", actors can reach a very good level of rare corners, even if people recognize high-level talk show actors, also need a large number of offline performance opportunities to polish, but business activities and high-intensity variety show production allow actors to have no time to perform offline, which makes actors lose valuable opportunities for promotion.
Some people have counted that Hulan's last special scene was before the first season of "SpitTing Conference"; Li Tian's most recent special scene was "Li Birthday and His Friends" in 2019; Cheng Lu's last special scene was also a husband and wife file with Siwen in 2019; Pang Bo only launched the first personal special "Three Little Things" of his talk show career in 2020. In addition, after the end of the third season of "Talk Show Conference", Xiaoguo launched a series of "Laughing Fields".
Many people in the industry and the audience are worried about one point: talk shows, which require a lot of creation, a lot of elimination, and a lot of polishing, if they don't open the wheat and don't open the special show, how can the talk show artists maintain a sense of stage and accumulate enough scale of the paragraph?
From the perspective of the industry as a whole, talk shows are still a niche market, and their performers and audiences are mostly limited to young people. This is why today's talk show actors rely heavily on online memes, as young performers and young audiences quickly build channels of empathy. If the talk show industry wants to grow further, it needs more performers of different age groups and a wider audience.
But from the current point of view, China's largest market is the sinking market, but the current audience of talk shows is mainly young people in first-tier cities who know more about talk shows, and relatively speaking, content is more difficult to sink. What kind of height the offline talk show market can reach is still unknown from the current point of view.
Li Shi and his "laughing fruit culture" are single-handedly making offline talk shows see the "money way", but the actors of "laughing fruit culture" are indeed gradually drifting away from the line. "Offline supply online, online feeding offline", the talk show ecological closed loop that is trying to establish is also imperfect at present.
Li Once said that everyone can go on stage to give a 5-minute talk show, but in fact, it is far from simple.