Spring has arrived, and the cold has dissipated.
In early spring, the streets of Xishuangbanna Dai Autonomous Prefecture are full of green water, flowers full of blue sky, and vitality.
With the signal of national tourism recovery, Xishuangbanna, which has the advantages of climate resources, national cultural characteristics and three-dimensional transportation network, soared with temperature. During the Spring Festival holiday period in 2023 (January 21 to January 27), Xishuangbanna Tourism ushered in a "good start", receiving 2,717,500 tourists across the state, a year-on-year increase of 554.51%. There were 1,229,000 visitors to scenic spots across the state, a year-on-year increase of 408.96%. Among them, Jinghong City is expected to receive more than 750,000 tourists and is expected to achieve a comprehensive operating income of 450 million yuan; the Xishuangbanna Tropical Botanical Garden of the Chinese Academy of Sciences is expected to receive 117,200 tourists; the Wild Elephant Valley Scenic Area is expected to receive 144,000 tourists, achieving a comprehensive tourism income of 6.898 million yuan.
At 7 o'clock in the morning, tourist buses drove out of the hotel and drove to the primeval forest park, Dai Nationality Park and other scenic spots. These tour vehicles need to leave the city before the morning rush hour at 8 o'clock to avoid delaying their day's trip.
"The hotel has 31 rooms, which have been full since the New Year's Day holiday." According to Huo Junlian, general manager of Yuemingzhuang Resort Hotel, there is no off-season for tourism in Xishuangbanna. "The characteristics of the Dai style are deeply explored and integrated, the weather is very comfortable all year round, and the vegetation is also lush, which is the charm of attracting tourists to Xishuangbanna."
The reporter browsed the hotel booking platform and found that some hotels with higher ratings, better geographical location and excellent decoration showed that the rooms had been booked after one month. "I booked the hotel 3 months in advance, and the one I live in now is not the first choice, and the Internet celebrity hotel I want to go to the most has not been booked." Zhang Zixin, a tourist from Hubei, said that in order to miss the peak period of the Spring Festival, he deliberately chose the time after the Spring Festival to visit Xishuangbanna, but he did not expect to avoid the crowds.
The popularity has not decreased, the high level is stable, and the tourism industry in Xishuangbanna has continued to soar since the New Year's Day holiday. As the cohesive point of Xishuangbanna's tourism industry, Jinghong City has deployed in advance, effectively promoting the smooth transition from possible problems to tourism surge and setting an example for continuing to maintain tourism reputation and popularity.
"On the eve of the Spring Festival, the Jinghong Municipal Party Committee and the Municipal Government set up a Jinghong Holiday Tourism Coordination Leading Group, and the mayor took the lead to ensure that the tourism industry in Jinghong City can allow tourists to come and return with pleasure." Li Sina, deputy director of Jinghong Municipal Bureau of Culture and Tourism, introduced that the group has 16 groups, including a comprehensive coordination group, a data statistics team, and a traffic control group, and all relevant units hold daily meetings during the holiday period to effectively solve coordination problems.
According to reports, the Jinghong City Holiday Tourism Coordination Leading Group is mainly responsible for studying and solving the problems existing in holiday tourism, strengthening the organization, command and coordination of holiday tourism work, mobilizing the whole society to jointly develop the holiday tourism economy, achieving the best results of overall coordination, overall linkage, standardized management, healthy and orderly tourism benefits, promoting the standardization and institutionalization of holiday tourism work, and promoting the healthy and orderly development of the city's tourism work.
At 2 p.m., the entrance to the park was crowded.
The park is embraced by 10,000 acres of rainforest secrets, with more than 500 well-preserved ancient iron knife trees and vegetation, soaked with the vitality of plants, and the sweet air with the fragrance of flowers. At the same time, the cultural heritage is deep, as a former imperial garden, the unique architectural style of Manting Park has also surprised many first-time visitors to Xishuangbanna.
"During this year's Spring Festival, the park's visitor flow soared to 14,000 per day, which exceeded our expectations. At present, the daily passenger flow is still running at a high level. Yang Xuan, deputy manager of the operation and service department of Manting Park, introduced that Manting Park not only has the unique tropical rainforest landscape of Xishuangbanna, but also has a unique Dai cultural experience, which can meet the needs of a family for tourism experience.
Nearly two months before the Songkran Festival, Yang Xuan and his colleagues began to formulate a plan to celebrate the Songkran Festival early, and every link had to be carefully scrutinized and repeatedly measured. "This is definitely the most grand Songkran festival in recent years, and we will make the entire Manting Park a sub-venue of the Songkran Festival, and introduce large-scale display facilities, so that visitors can fully experience the festive atmosphere and feel the cultural characteristics."
At 6:30 p.m., the orange sunset hangs over the palm treetops. The return of tourist buses and the large number of self-driving tourists make the roads in Jinghong City appear crowded. Mr. Liu, a citizen, swept the seventh shared bicycle in a row before riding home on the fastest means of transportation at the moment.
From time to time, the touching melody of Dai songs came from time to time in the restaurant, and special foods were served on the table, and foreign tourists took out their mobile phones to take photos and send a "check-in food" circle of friends.
At 10:10 p.m., the Dai King cruise ship was crossing the Xishuangbanna Bridge across the Lancang River, preparing to dock at Jinghong Port. And the impression of the pier Lancang River sounded its horn and prepared to set sail.
Looking at the cruise ship, the lights and shadows on both sides of the Lancang River are intertwined and colorful. A cruise ship full of more than 600 people landed, and the flow of people quickly filled Jinghong Port.
As night falls, the day of the two views of the west has just begun.
In the Starlight Night Market, tourists from all over the country rubbed shoulders one after another, taking ethnic photos, eating all kinds of snacks, dancing along the Lancang River to the rhythm... Wander amidst the pleasant temperatures and unique Dai style.
At 2 a.m., there are still many tourists on the steps in front of Starlight Night Market still taking special travel photos, and under the prompts of photographers, tourists keep changing their movements and freeze their sweet smiles.
"Scenic spot travel photography can be said to have caught fire in Jiaozhuang, and now it has become a must-see item for everyone to come to Jiaozhuang. This is not the exclusive preserve of young girls, and many aunts can't help but leave good memories for themselves. "As the first travel auction shop in the west shuangjing of Jiuzhuang, Goodbye Jiuzhuang Daitai Light Luxury Travel Photography Manager A Hei witnessed the rise and renewal of the new format of travel photography. He said that the first generation of travel photography chose the most traditional heavy industry clothing, which was more time-consuming to wear, the cost was higher, and the shooting effect was not very good; The middle generation of travel photography has improved the clothing to be more in line with modern aesthetics; Now the more mature travel photography has diversified and personalized customization in makeup and clothing, and the style has also expanded from a single one at the beginning to the improved Hani Baby series, Dai Tai series, elf series, Western Princess series, etc.
According to the Association of Travel Photography in the West Shuangjing of Zhuangzhuang, there are currently more than 180 merchants engaged in travel photography in the West Shuangjing Area of Zhuangzhuang, with an output value of about 200 million to 300 million. At present, Xishuangjing Travel Photography has formed a complete industrial chain from dressing, clothing to photography, and the rapid development of travel photography and the incubation of Internet celebrity genes in scenic spots will form a powerful driving force for the cultural tourism industry in Xishuangbanna.
At 5 a.m., the streets that had been noisy all day were quiet. After 2 hours, the heat of the new day will be ignited again.
Rationally leverage resource advantages, give full play to national characteristics, constantly update the tourism state, and assume government functions, so that Xishuangbanna's tourism model can be imitated, but cannot be copied.
With the opening and operation of the China-Laos Railway, Xishuangbanna will usher in new development opportunities. At present, Xishuangbanna has established a cross-border cultural tourism alliance in six cities, namely Jinghong, Jingdong, Chiang Rai, Chiang Mai, Luang Prabang and Siem Reap, which will further strengthen communication and exchanges with neighboring countries. Relying on the construction of border tourism pilot zones and cross-border tourism cooperation zones, we will jointly build an international tourism city alliance with major tourism cities in the Lancang-Mekong sub-region countries, carry out in-depth cooperation in entry-exit policies and tourism management, and build a regional international tourism distribution center radiating Southeast Asia.
Cloud News all-media reporter: Yin Jie, Dai Zhenhua, Ma Zhe, Li Li, Xia Fang Hai
(Yunnan Net)