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Modern people's appearance anxiety has led to huge profits in the medical beauty industry

author:Indian aesthetics
Modern people's appearance anxiety has led to huge profits in the medical beauty industry
Modern people's appearance anxiety has led to huge profits in the medical beauty industry

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Do you know about aesthetic medicine? Ever wanted to do aesthetic medicine? And what do you think of people who do aesthetic medicine?

Xiaoyin found that now our attitude towards medical beauty is becoming more and more open, and even men have begun to do medical beauty!

And for medical beauty, many people are talking about "natural aging", but they can't let go of their appearance anxiety, and they will do it in the end.

Why is this?

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

Want to do medical beauty, but also want to "grow old naturally"?

Medical beauty has always been a "self-contained" topic.

In the past, we were always keen to discuss whether the celebrity "is it rectified" and "why the face is stiff", or which Internet celebrity's face has been fine-tuned, whether it has become better or ugly...

In recent years, our attitude towards plastic surgery has changed subtly.

Although most people still disapprove of bold faces, the acceptance of plastic surgery has greatly increased.

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

More and more people are walking into plastic surgery hospitals.

Some adjust the unsatisfactory facial features and contours through surgery, and some improve the skin and resist aging through injections and photoelectric items...

After completing the project, it will also be generously admitted, even to others.

After all, everyone has a heart for beauty, and there is nothing that cannot be said when spending money on a dignified face.

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

Therefore, the plastic surgery industry is developing rapidly, and the plastic surgery industry is also chaotic.

From 2019 to 2022, plastic surgery hospitals have blossomed everywhere.

In 2021 alone, there were more than 20,000 more.

Medical beauty trumpets on various social platforms advocate medical beauty, and celebrity Internet celebrities are in battle to promote it.

Consumers are placing orders more and more easily, "if they are not satisfied, they must act immediately".

They will even do slightly bizarre and dangerous procedures such as intimate plastic surgery and liposuction.

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

But there are also people who do not feel that there is anything wrong with plastic surgery, but they prefer to "age naturally".

They believe that they should respect the laws of nature and not worry about aging and wrinkles.

Young has the beauty of youth, and old also has the calmness of aging.

As actress Yongmei said:

"Don't fix my wrinkles, that's what I finally grow."

"Now not only am I not nervous about wrinkles, but I am a little proud. Age is not my enemy, my story is written on my face. And this face is the most real tribute to time. ”

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

But there are also people who, while saying that they want to "grow old naturally", have joined the ranks of plastic surgery.

From ideas to practices, it is very tangled.

Why are these very different attitudes emerging?

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

Why are attitudes so different?

With the development of the Internet and new media, people will have a feeling of "beautiful women everywhere", which invisibly increases appearance anxiety.

From another point of view, everyone is no longer hiding medical beauty, and their attitude is becoming more and more open, thinking that moving their faces is their own freedom and progress.

After becoming beautiful, you can also eat the "beauty dividend".

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

Under the influence of the beauty economy, this concept is like a stone thrown into a calm pond, splashing with a bang, and the water waves spread outward layer by layer, and the impact area is getting bigger and bigger.

Our desire for physical beauty has generally increased, and all of us are feeling the anxiety of appearance and aging.

Not white enough, not thin enough, skin not moist and smooth enough, facial muscles not neat enough...

Everyone has more or less areas for improvement, so medical beauty is becoming more and more popular.

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

Moreover, compared with traditional surgeries that require surgery, light aesthetic and microplastic surgery programs, which have become particularly popular in recent years, have less risk, do and go, and the effect is immediate.

And these projects focus on maintenance and anti-aging, and psychologically, it gives people the feeling of "restoring beauty".

Unlike those plastic surgery projects that move the knife, it feels like it didn't look good and needed to be corrected.

Therefore, the public's acceptance of plastic surgery is also increasing, and there are even celebrities willing to share medical beauty experience.

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

Under the recommendation of many parties, consumers are easy to develop herd mentality.

Moreover, the ubiquitous medical aesthetic marketing has also invisibly produced psychological hints for consumers.

After watching more tweets of "how to change from a popular woman to amazing", and then seeing the group buying sale link on social media, it is difficult not to spend impulsively.

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

And after consuming once and tasting the sweetness, the heart will become dependent on medical beauty.

When one part becomes beautiful, other hardware must of course keep up and be fully renewed;

For important occasions, it is necessary to calculate the time to do the project to ensure that the face presents the most perfect state;

……

So, there is a first time, there is a second, the nth ...

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

And those who advocate natural aging and do not do medical beauty have basically achieved reconciliation with appearance.

Whether it is because of their unique appearance, or because they do not need their looks to add points to themselves, choosing to accept imperfection reveals a "accept yourself" mentality.

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

The change in the direction of social winds during the mask period and after Yangkang is also one of the reasons.

Everyone began to feel that physical health is the most important thing, and it is difficult enough to maintain a peaceful life, and there is no need to toss again.

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

In addition, not performing aesthetic surgery may also be due to concerns about the safety of aesthetic medicine.

After all, there are many cases of medical aesthetic failure, and safety is not 100%.

The state has also begun to control and suppress the overly fiery medical beauty advocacy and the chaos in the industry.

Consumers are aware that some medical aesthetic programs are somewhat false and exaggerated.

Although his native face is not extremely beautiful, at least the function is fine, in case the whole thing is ruined, wouldn't it be worth the loss.

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

As for the third, they are the most entangled type.

Unable to reconcile with your aging self, but worried about the problems that aesthetic medicine may bring.

In essence, I still feel that aging is not a good thing, but I am afraid that because I am greedy for youth at the moment, there will be sequelae when I am old.

I hope to be able to "age naturally", but I feel that I "age too fast".

Seeing that my peers are starting to get younger through medical beauty, I can't help but want to try.

Therefore, there will be a situation where "the mouth does not do, but the body is very honest".

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

However, Xiaoyin also found an interesting thing: in the traditional impression, the audience of medical beauty is mostly women, but in fact, men now do medical beauty without ambiguity!

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

Men also began to "look involuted"?

In the pursuit of beauty, men seem to have no sense of presence all the time.

Now, however, the situation has quietly changed.

Men rolled up too!

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

The "2021 Medical Cosmetology Industry White Paper" released by New Oxygen shows that the male medical cosmetology consumer group is rising rapidly. In 2021, it accounted for 12.6% of the consumer group of medical cosmetology, and the growth rate was 6 times that of women.

The topic of #男性医美消费平均客单价是女性的2.75 times # also rushed to the hot search for a while.

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

In fact, "men love beauty" is not a new topic at present.

Beauty and skin care, trendy clothing and sports and fitness have long become the advanced trilogy of "exquisite boy".

But what many people did not expect was that the rise of the "male beauty economy" also pried the cake of the male medical beauty market.

According to data, the top five male medical beauty consumption items are skin beauty, injection beauty, facial contouring, ocular plastic surgery and rhinoplasty. Hair transplantation and liposuction are also popular items.

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

Most of the first to receive medical beauty are bloggers, anchors and other men who "eat by their faces".

Most of them are post-90s and post-00s, and they themselves pursue fashion and trends, and their acceptance of medical beauty is also higher.

There is also a group of middle and upper class people in the company, mostly 35-50 years old, with great career competition, not only to do a good job, but also to keep up with the image.

So, in order to regain their youthful and energetic appearance, they also walked into the hospital.

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

Interestingly, Chinese men prefer light medical beauty, hair transplantation and liposuction, while Silicon Valley elites are addicted to "bone breaking."

Light medical beauty focuses on anti-aging and beautifying the skin, hair transplantation is suitable for people who just need it, and liposuction is an immediate effect, suitable for people who cannot insist on fitness.

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

In contrast, bone augmentation surgery sounds slightly scary.

For 90 days after surgery, a magnetic remote control was used every day to extend the nails between the broken bones by one millimeter, and the pain value can be imagined.

And the price of this operation is high, equivalent to up to 1 million yuan.

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

The pursuit of beauty is never limited to gender and age.

It also makes sense to improve your appearance and appearance through aesthetic medicine.

However, medical beauty is a "bottomless pit", and the greater the change, the easier it is to produce psychological dependence.

And the medical beauty market is mixed, if you are determined to do, you must polish your eyes and choose a regular institution and professional doctor.

Star setting steps

Modern people's appearance anxiety has led to huge profits in the medical beauty industry

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