The mention of "fried chicken" inevitably makes the population watery.
The golden and crispy skin wrapped in tender and juicy chicken, even just smelling the taste can be satisfying, when you can't wait to tear a bite of chicken, the original impulse is to want to be filled mouth, crispy wrapped in chicken, dancing happily in the mouth, as the crispy and smooth taste is transmitted from the tip of the tongue to the brain, instantly activating the craving, making people want to swallow the bones together.
When this satisfaction stops because of a full stomach, I can't help but exclaim: this is the taste!
In recent years, fried chicken has been accepted by more and more families, and at the same time, with the emergence of consumer groups mainly after 90s and 00s, fried chicken has become a dark horse category in the catering snack track, favored by many entrepreneurs.
Now that there are more and more fried chicken shops on the market, the competition is also increasing, and many practitioners want to make good products, firmly believing that "the aroma of wine is not afraid of the deep alley", but the truth is very different.
In this "traffic is king" social environment, simply attracting consumers through the taste of fried chicken has become very limited, and increasing popularity and attracting traffic are the primary considerations, so how should we do it?
First of all, product quality is always the key. The reason why the former "Internet celebrity stores" gradually faded from the public's field of view is because they seized the traffic but did not provide customers with a satisfactory consumer experience, so they disappeared after a period of fire, so no matter when, the dishes are a guarantee to attract customers, and without good dishes, they are destined to only benefit in the short term.
Second, have the courage to "speak" with the help of self-media platforms. In the past, word of mouth was an important basis for increasing store sales, and now it is the same, but the publicity channel has changed from population to the Internet, with the popularity of Douyin, various traditional industries have tried to use the Douyin platform to promote themselves, and actively use the self-media platform to promote their own products, not only can break geographical restrictions, but most importantly, the use of self-media platform to amplify their own advantages can effectively increase exposure and increase consumer patronage.
The singing of the takeaway industry all the way also means opportunities for stores, such as fried chicken queen franchisees mostly use the combination of "store + takeaway" online and offline to increase sales.
In short, the times are developing at a high speed, and the catering industry must also meet new opportunities through moderate adjustments, only in this way can fried chicken restaurants become more popular.