Spring is infinitely good, it's time to read. From now until March 31, Kuwo Music ING and Sanlian Taofen Bookstore jointly launched the "Spring Day Reading Project" to create a "music reading space" on both platforms to integrate immersive music enjoyment into reading. Users participate in activities, experience check-in and give away prizes, and immediately start a spring reading journey.
Music and reading go hand in hand to create a high-quality reading experience
After opening the Kuwo Music APP, users can click the tab "ing" at the bottom to enter the "Work" tab, select the background "Spring Reading Season", and then "visit Sanlian Taofen Bookstore without leaving home". In the company of professional scene music, read a good book to give reading a richer sensory experience.
In addition, readers can go to Sanlian Taofen Bookstore (Beijing Art Museum Store & Sanlitun Store) to experience check-in at the "Sanlian Music Bookhouse" created by Kuwo Music, and feel the BGM exclusively customized by Kuwo Music for Sanlian Taofen Bookstore. In the store, you can also find "little Easter eggs" set by Kuwo Musicing, scan the QR code to experience, share, and find the fun of reading in spring.
During the event, users will log in to Kuwo Music, search for "Spring Day Reading Project", or enter through offline QR codes, experience and participate in the interaction in the comment area, share a book they have recently read and feelings, and have a chance to win prizes jointly presented by Kuwo Music and Sanlian Taofen Bookstore.
Joining forces, the platform, the bookstore and the user win-win
The reading scene has always been one of the companionship scenes that Kuwo Music deeply cultivates. This time in cooperation with Sanlian Taofen Bookstore, the real bookstore scene is made into a music video for users to choose, which is conducive to users focusing on work and reading, and also shows the original intention of Kuwo Music to dig deep into life scenes and accompany users at all times.
Kuwo Music and Sanlian Taofen Bookstore can be called a strong cooperation: the former is a well-known online digital music platform in China, and the latter is a long-established bookstore that Beijing cultural people "must go". The "Spring Day Reading Project" was jointly launched to create a music reading space on both platforms, enriching the content of Kuwo music products, and also reflecting the unique ingenuity of Sanlian Taofen Bookstore in terms of in-depth content publishing and brand style. In the future, the two sides will combine their advantages to explore more cooperation possibilities.
For users, this is also an absolute experience upgrade. Taking the scene music created this time as an example, Kuwo Music selected different scenes of Sanlian Taofen Bookstore and produced 7 scene music, including "Life Needs Reading and New Knowledge", "Dreams as Horses, Companions with Books", and "Reading Lights Up Life", and carefully selected 8 books to create a feeling that can be listened to. Accompanied by such a beautiful BGM, immersive reading is at your fingertips.
Scene music inging, make music "more immersive, more practical and understand you"
Music and reading go hand in hand, this is not a whim. In the era of "experience is king", multi-scene companionship has become the only way to upgrade, and Kuwo Music launched the scene music section in May 2022 based on this, aiming to cut from the three life scenes of sleep aid, driving, and work, so that music companionship can be upgraded.
The biggest significance of ing scene music is to break the traditional cognition, so that "listening to music" is no longer rigid and single: whether driving ing, working, or preparing to fall asleep, music can accompany the user and help the user enter the role faster. Make music "more immersive, more practical, and more understanding of you". The launch of the "Spring Day Reading Project" will undoubtedly add highlights and competitiveness to cool scene music.
When music meets words, reading is life. In early spring and March, when spring is in full bloom, log on to Kuwo Music or go to Sanlian Taofen Bookstore to participate in the "Spring Day Reading Project" and start a beautiful reading journey accompanied by music. Don't forget to leave a message in the comment area to receive your surprise.