Editor: Editorial Office
Recently, Musk carried out the eighth round of Twitter layoffs, reducing employees by 70%, and female executives who slept in the office to show loyalty could not escape the fate of being laid off.
Twitter's eighth round of layoffs began, and this time, even some die-hard advocates of Musk's new policy were not spared.
Yes, the good employee who slept in the company for Twitter, was fired by Musk. For a time, the whole network was shocked.
In October last year, Musk just bought Twitter and "destroyed" 1/2 of the employees. The product manager, Esther Crawford, slept directly in the company, and she survived the "bloody massacre".
And her photo instantly spread all over the Internet, which shocked Chinese and foreign netizens.
Esther Crawford's story tells us that in Musk's eyes, employees who can sleep on the floor for the company have to be laid off when it's time to lay off.
Perfectly in line with Aristotle's "first principles", this is Academician Ma is right.
The eighth round of blood changes, after all, still did not dodge
Last weekend, according to the New York Times, Twitter carried out a new wave of layoffs, the eighth round of layoffs since Musk took over Twitter at the end of October last year.
Musk's management model is to start with a purge and then install or promote people loyal to him, or those he wants to reuse on a whim, such as the new trust and security chief, Ella Irwin.
Last year, after Musk spent $4.4 billion on Twitter, he regretted taking on this hot potato.
Under his tuss, Twitter's development has deteriorated, advertising revenue has been falling day by day, it has become heavily indebted, and the number of employees has been "reduced" from more than 7,000 to less than 2,000 today.
The remaining Twitter employees, seeing the entire company's headcount reduced by 70%, can only tremble, continue to respond to the big boss's hardcore work style, and enjoy the "blessing" of long-term high-intensity work.
After all, even the boss sleeps in the bedroom in the office at night, and the employees who have some insight bring their own sleeping bags.
As we all know, billionaire Musk once worked 120 hours a week in order to complete mass production tasks, sleeping directly on the floor of Tesla factories at night.
SleepWhereYouWork
In last year's "Thanos-style" layoffs, which directly reduced the workforce by 50%, Esther Crawford carried forward the boss's style.
Photos of her lying in a sleeping bag, lying on the floor of the company's office, were posted online by subordinates.
Esther Crawford herself later retweeted the photo: "When your team is working around the clock to meet deadlines, sometimes you #SleepWhereYouWork."
This photo has also become ironclad evidence of Musk's "hardcore" work culture on Twitter.
At the time, Crawford did not express any dissatisfaction on social media, on the contrary, she was very supportive of the new boss's work style.
Many people have lost their minds, let me explain: doing difficult things requires sacrifice, such as time, such as energy
Perhaps because of contributing this amazing spreading story that perfectly met the boss's expectations for employees, Esther Crawford survived the layoffs last November.
While thousands of Twitter employees regretfully tweeted their farewells, Crawford was tweeting the latest plans for Twitter Blue.
Crawford told employees at the time that mass layoffs were a "necessary price" for the company's survival.
This move also made other employees feel very uncomfortable: You slap the horse yourself and drag us?
An inescapable fate
But the good employees who fought so hard still did not escape the fate of being laid off.
On Saturday, Crawford tweeted three times in a row, seemingly emotional, but strangely, she closed the comment.
And some keen netizens had already smelled some unusual signs at that time.
I know what it's like to be in the trenches as a founder and CEO, starting from nothing, experiencing highs and lows. I sold my company to Twitter, so it went through the whole acquisition journey. I have led high-performance product teams within large companies
In the early days of working with founders, you need to be a trustworthy person. Fundraising, hiring, product launches, transformation, and more—there's so much to do. My goal is to be someone who still makes you feel comfortable dealing with tough issues
One of the hardest things about running a company is that it's too energy-intensive, and as a senior executive, you can be a little lonely. A lot of what I do for founders is just listening. They usually already have answers to their questions, but they need to say them out loud
Sure enough, on Sunday, Crawford and several other product leaders said they found themselves locked out of the company's systems.
The unfortunate moment came: they also received "that letter" - "Today is your last working day at the company."
Martijn de Kuijper, senior product manager, said on Twitter: "It looks like I was really let go. Now my journey to Revue [the editorial communication tool he founded] is really over."
After netizens heard the news, they also exploded: It seems that no matter how hard they try to hold the new boss's smelly feet, it is still difficult to escape the fate of being laid off.
However, it is incomprehensible that Crawford still claims on Twitter that she has no regrets after her dismissal, and even though everyone around her is laughing at the futility of her previous efforts, she is proud of herself and her team.
The loss of such a good employee with such a sense of belief is really a big loss for Twitter.
But Academician Ma probably didn't think so, after all, he followed the "first principles".
Resources:
https://www.vice.com/en/article/3adxyv/twitter-lays-off-manager-who-slept-on-office-floor-after-musk-takeover
https://gizmodo.com/elon-musk-twitter-layoffs-esther-crawford-1850162371