I don't know when the express station has become a necessity for life. Even if it is a newly built community, the rookie station will follow in a month or two.
Many people have such doubts: express stations do not charge money when storing things, what do they rely on to make a profit?
(Note: The non-charge here refers to 24 hours, and now many post stations have a requirement that if you fail to collect it at 24 hours, you will be charged a storage fee of 1 yuan, but some stores put forward this requirement just to urge you to take the express earlier, and it will not necessarily charge you money if you take it for more than 24 hours)
Today we will talk about how express stations make money. (Only popular science, not advocating investment to open express stations)
To join Cainiao Station, Alibaba has subsidies
In the early days, Alibaba's subsidies for rookie stations were relatively large, and this subsidy alone could make a lot of money. However, in recent years, the assessment standards have been relatively strict, and many post stations have not reached the standards, and the income is very small.
The current reward standard is: for Taojie parcel home delivery, a fixed subsidy of 0.6 yuan per ticket will be given.
At the same time, a monthly floating incentive of 100 to 2400 yuan is given according to the volume of delivery orders.
Cainiao Station itself also has entry criteria, as follows:
Courier deposited and customer shipped
The main income of the express station is to cooperate with the express company, the courier deposit and the customer to send the goods have income, the specific cost to negotiate with the courier company or courier.
Generally, the price of a courier depositing a piece is about 0.2-0.5 yuan, and if you can pull several courier companies to cooperate, the daily deposit cost is also considerable. But at present, the competition is fierce, and it is difficult to have the majority of the resources of an area accounted for by your express station.
The shipment is about 1.5-3 yuan, and the express station customers usually send a piece for more than 10 yuan, and the difference in the middle is the profit.
Use traffic to do business
It is difficult to make a lot of money by relying on express income alone, and many express stations will also use many people to pick up the high traffic factor of express delivery and do some business.
For example, the most common is that there is a small store outside the store, and if you want to get the courier, you have to go inside the store to get it. Sometimes customers buy snacks and drinks by the way after taking the delivery.
There are also some businesses that can receive advertisements, put up some posters at the door, and charge advertising fees.
Some more clever businesses provide services WeChat for people to scan and add, and residents in the community can see when the station is open and closed from WeChat Moments, and they can also send express through this WeChat.
Merchants will occasionally post advertisements for goods in this WeChat circle of friends, usually more preferential or scarce items, and make a profit through micro-merchant sales.