In the inherent impression of many people, online games are a kind of fast-moving consumer goods, under the circular metabolism of capital and online media, these online games are hot and cool fast, and few works can get out of the "three-year itch". However, among them, the wasteland survival mobile game "After Tomorrow" is obviously an exception. Many people can't help but wonder, what exactly did this game do? It has allowed them to gain a foothold in the highly competitive mobile game market and endure for a long time.
In 2018, "After Tomorrow" immediately exceeded 15 million pre-orders as soon as it was publicly tested, rushed to the top ten of the iOS best-selling list in the first week of service, and reached 5000W active users in the first month of service, and soon rushed to the top of the App Store China free list. Even the development team underestimated themselves, resulting in 60W players waiting to enter the game on the day of the server, and although the players said "must brush a low score", they were desperately squeezing into the game.
As the first wasteland survival mobile game in China, "After Tomorrow" pioneered wasteland world exploration, building camp shelters, fighting zombie statues and other gameplay. In the domestic market at that time, ordinary game manufacturers did not dare to make such a risky attempt, the mobile game market has long been occupied by 2-dimensional cards, MOBA and other game types, the emergence of "After Tomorrow" just filled the gap in the market, becoming the leader of domestic wasteland survival mobile games.
In these days, multiplayer games with "seamless sandbox" and "open world" labels are not uncommon, but most of them are just a façade. In order to fully present the hard-to-survive wasteland environment to players, "After Tomorrow" has specially created a delicate seamless map. In terms of vision and gameplay, it gives players a unique new feeling.
In order to fully present the breadth of the game, "After Tomorrow" has put a lot of effort into the details of the interior. The game also incorporates the setting of the changing seasons, the four seasons are different, and everything is different: spring flowers bloom, summer rainstorms pouring, autumn sunset leaves, winter frost and snow... The weather performance at different times of time will have a corresponding ripple effect, just like reality. In terms of the use of 3D technology, the production team of "After Tomorrow" is even more unconventional, boldly separating the day and night light sources to achieve separate baking operations, and the world finally presented in the eyes of players is naturally no different from reality.
Today, we are in an era of information explosion, players can access more and more subcultures in their daily lives, single-theme game content, even if the development team plays outstanding, in today's new media and spray environment, it is difficult to withstand the rapid development of the game market. To this end, "After Tomorrow" has launched corresponding linkage gameplay in several previous versions, actively creating connections with the outside world, and invisibly expanding the depth and breadth of the game.
For example, before, the production team of "After Tomorrow" has gone deep into the Chernobyl exclusion area of Ukraine where nuclear leaks have occurred in history to collect style, and they have launched a linkage version called "Radiation Tower" in the game based on historical materials, which in addition to emphasizing gameplay innovation, it also maintains a respect for history, aiming for players to experience relevant activities, play a role in edutainment, and even integrate into real-life heroic stories. Once the event was launched, the response from the player community was overwhelming, and the social impact of After Tomorrow also increased.
Everyone knows that dogs are good friends of humans, and calling on people to protect animals is also a goal of long-term efforts of public welfare groups. "After Tomorrow" has previously been linked with Beijing Chaoyang Fire Dog to launch a unique "loyal dog version", in the game, the development team around the concept of "working dog", did a lot of interactive gameplay filling, bringing real working dog knowledge into the game design, thus injecting new vitality into the theme of "wasteland survival".
Being able to travel alone on the wasteland survival track for five years without overturning, "After Tomorrow" relies on always putting the player's demands first, and the more conspicuous point is that the "After Tomorrow" development team directly set up a development team feedback channel in the game, and players can communicate and feedback directly to the development team through this sub-column.
For the collected player feedback and opinions, the game development team will also announce the weekly update progress on the "Survivor Express" as soon as possible, and encourage players to participate in the production of the game in a very practical and transparent way.
Xiao Chen, the main planner of "After Tomorrow", will also actively carry out offline player meetings, listen to the most sincere voices of players through face-to-face methods, and announce the specific optimization progress on his personal Weibo, with a sincere and careful attitude.
Water drips through stones, and iron pestles form needles. The above reasons add up, created "After Tomorrow" five years of undefeated, and now finally accumulated a total of 200 million players, almost all of China's wasteland survival enthusiasts are "After Tomorrow" players, after this news was announced, many stars and anchors have sent blessings, eggplant, Liu Xiaoyi, JY and other super popular anchors sent blessings at the first time, indicating their identity as tomorrow's players.
In order to give back to the 200 million players, the official "After Tomorrow" has prepared a shocking wool that cannot be missed, waiting for players to come. What about such a "big"? If you think that this wool is just to let players save some money to drink milk tea, then you are wrong, this wave of game officials is really committed to making all players a rich and handsome, "After Tomorrow" gives each player a home, 5 distinctive style manors to choose at will, participate in the event to receive one of the new houses.
If the wave of "After Tomorrow" is trying to trick the majority of players into returning to the pit, then I also have to say that even if I am deceived in this game, I have to enter. Since you want to be rich and handsome, then the surface work must be done well, now you can log in to the game can directly white survival materials, commemorative projectors, commemorative edition permanent vehicles, plum blossom brand joint commemorative shirts and other limited gifts directly brought home, people rely on clothes and horses to saddle up, clothes sports cars are all available, this is not a sparkling beautiful boy.
In addition, you will find super surprise gifts from Rachel, Ingrid and Justin every day, and read the letters of old friends to receive 2 new constellation series limited furniture, participate in the memory of tomorrow, and get a job transfer card, commemorative spray paint and hanging paintings. This degree of boldness is rare in the domestic mobile game circle.
Now this survival masterpiece that carries countless efforts and expectations of the Chinese people, we can wait and see what kind of answer will be given to players in the future.