MapleStory Island, QQ Hall, Dance Troupe, Stone Age and other online games that accompanied our childhood, and Fantasy Westward Journey were launched in the same era background, but they are no longer popular, maybe you have an account with a recharge of more than 2w, and now no one buys it if you want to change hands for 2000.
But as a long-lived online game that has also gone through 19 years, Fantasy Westward Journey has the same investment, and now it can at least double its shot.
Not only is it not a loss, but earning a few W is a breeze.
This article will reveal the secrets from the perspective of an economist.
Fantasy Westward Journey Treasure Pavilion account
First, make a point clear:
All online games are designed to be profitable.
In order to achieve this goal, manufacturers, planners, and operators are doing everything to fight for money in the market, players, and players' pockets.
We can simply divide all online games into two categories.
1. Consumption type, such as card draw, focus on experience plot, collection, etc.
This type of game has the characteristics of high investment and low return, and players get strong instant feedback from the system as the main process progresses. Like Onmyoji, Ark of Tomorrow, etc.
The monetization value of such game accounts is generally about 10% of the recharge amount, and the possibility of returning the capital is very small.
2. Loop types, such as a series of mmorpgs represented by World of Warcraft, including Sword Net III, Genshin, FF14, etc. The player is interacting strongly with the system and other players at the same time.
The account value of this type of game is strongly correlated with the popularity of the game. In hot years, the account value is worth money, and vice versa, it quickly depreciates. The realisation value generally fluctuates between 30% and 75%.
Even if you own a piece of clothing worth 24w8rmb, the highest selling price of the full server account is only about 18w, which is about 70% of the recharge amount, not to mention that the owner has a lot of investment in other equipment, skills and so on in addition to appearance. Such a superb number is still priceless, and it is difficult to monetize.
A dream of all servers price ranking
On the other hand, since the launch of the game, the gold price has remained generally stable, and even accompanied by a steady increase in inflation.
Ten years ago, 100 yuan of cash has depreciated a lot today, but in the dream, the purchasing power is always comparable to the real world.
How does it do it?
Dream has achieved a near-perfect industrial chain cycle in the game, planning to abandon many methods of cutting leeks on the market and making every update from a more macro perspective. A good ecological balance has been achieved in balancing gameplay and value.
Let me illustrate with an example what the industry chain is:
1. [Playing treasure map] Moving bricks is no stranger to everyone, and even became the mainstream gameplay for a while, pushing up the price of Playing Tutang.
2. Introduce [Three Realms Merit] to curb the studio's use of scripts to play pictures, without affecting ordinary players to play pictures.
3. Graphics output [ring loading], which balances the income of playing pictures but allows players to maintain their enthusiasm for drawings. Most of the treasure digging systems of other games are too deviant, and the things that are mined are either as valuable as winning the lottery or worthless. Ring mounts are good equalizers.
4. [Ring Pack] has high liquidity and is a must for [Running Ring], it is easy to sell to players or lose to merchants, and the price in each area is stable, saving a lot of time for players to buy and sell.
5. [Running ring] produces advanced manufacturing books and iron. [Craft] is the only way to get high-level equipment in your dreams, and of course you can buy and sell, but it's essentially player-crafted.
6. [Running ring] also needs flowers, musical instruments, medicine, cooking, etc. They correspond to a series of operations such as mapping, digging, catching ghosts, life skills, and stalling.
7. In order to [create] high-level equipment, all the above links need to be circulated and recycled into an industrial chain, which cannot be completed by one player alone, so Dream encourages players to [trade] in the game and treasure cabinet.
8. [Trading] has spawned a secondary market, that is, games are linked to a real-life monetary value system.
9. At the same time, vigorously crack down on private offline transactions to protect the safety of players' property. The specific method is a very clever "unequal trial".
For example, A sells an item to B privately, avoiding official delivery. After A receives the money, and then applies to the official to retrieve the item, the official cannot find the official transaction record, and will directly judge that the item will be returned to A. In this way, B loses both property and has no way to appeal.
By multiplying B's risk, it directly stifles the buyer's market and blocks private transactions. In this step, the initiative of [controlling the circulation of money and goods] is firmly held in the hands of the dream himself.
At this point, an industrial chain on the aspect of "playing treasure map" has been completed.
And this is just a small microcosm of the fantasy westward journey.
Let's keep looking.
The reason why building is so popular is that we can't avoid talking about the thing that all players consider to be a treasure.
No level.
This 150-level necklace is angry, determined, and levelless. Players who play fantasy must know that it is too famous.
Because its final transaction price was 11.8 million, RMB.
The referral fee is 30wrmb.
Every adjustment in Fantasy Westward Journey, every item, mission, and quest is adding bricks to the industry chain of the game itself. No single part is superfluous.
If you think there are parts that are boring, you are not the audience for this gameplay, but you can't deny its value.
It is the design logic of this link that has made the Fantasy Westward Journey endure in the course of nearly 20 years.
Hedge? Dreams don't look good.
Appreciation is the point of view.
Of course, games are games, and everyone still has to focus on real life. Invest wisely and don't go overboard.