Today, Anhui Golden Seed Wine Co., Ltd. (hereinafter referred to as "Golden Seed Wine") issued an announcement that due to work adjustments, Mr. Jia Guangming, the chairman of the board, will no longer serve as a director, chairman and the corresponding position of the professional committee of the board of directors of the company, nor will he hold any other positions in the company.
At the same time, the announcement also mentioned that the board of directors will complete the follow-up work such as the by-election of directors and the election of a new chairman as soon as possible in accordance with legal procedures.
Golden Seed also mentioned that Mr. Jia Guangming was diligent and conscientious during his tenure, and made important contributions to the company's strategic transformation, innovative development, and standardized governance. The Board of Directors expresses its heartfelt thanks to Mr. Jia Guangming!
In the view of Mingjiu Observation, the departure of Golden Seed Wine "Mr. Key" Jia Dong should be a normal work adjustment, and Mingjiujun believes that Fuyang or Jieshou should soon appoint a new chairman to take over.
In addition, Golden Seed Wine has some highlight news happening today, according to Famous Wine Observation, Golden Seed Wine is launching a new light bottle wine "number one seed", there are two types, respectively 50 degrees and 42 degrees in height, the market retail price is 58 yuan, which in the view of Famous Wine Jun, Golden Seed Wine is strengthening the synergy with China Resources channels, beer + white mode to the depth.
Famous Wine Watch earlier gave Chairman Jia Guangming the title of "Mr. Key" of Golden Seed Wine.
Once again, I would like to share with you: Mr. Clutch Key Mr. Jia Guangming
Text— Industry observer Fang Cai Hu Jizhou
The result is not waiting, action is the best waiting.
For Golden Seed Wine, waiting for China Resources is the best result and the biggest butterfly change. Behind the introduction of strategic investors, it cannot be ignored that Jia Guangming, chairman of Golden Seed Group, played a key role.
So, the famous wine jun called Jia Guangming "Mr. Key" Mr. Clutch.
1st
"Mr. Key" who "broke the ground" in the face of difficulties
Anhui is a large liquor production and sales province, and there are many liquor enterprises. The competition between Golden Seed Wine and Gujing Gongjiu, Kouzi Cellar, Yingjing Gongjiu and other provincial wine enterprises is fierce enough. Coupled with the internal and external attacks brought by brands outside the province, the market share of Golden Seed Wine has been continuously eroded, and its performance has been seriously affected.
From 2013 to 2018, the revenue of Golden Seed Wine decreased from 1.897 billion yuan to 876 million yuan year by year, and the liquor business was in a quagmire.
On October 19, 2019, Director Jia Guangming, who had been in office for just half a year in the Fuyang Municipal Veterans Affairs Bureau, was "ordered in danger".
At this time, the Golden Seed Wine in front of Jia Guangming, the performance has declined for six consecutive years, standing on the edge of ST.
Difficulties lay sideways in front of Jia Guangming. Can the newly appointed helmsman lead Golden Seed out of the quagmire of losses and turn the tide of business in one fell swoop? Questioning from the outside is pressure and motivation.
Unfortunately, in the first year of Jia Guangming's tenure, before he could pry open the barriers that hindered "seed breaking", a sudden epidemic made the liquor consumption market almost press the pause button. This has made the loss-making golden seeds even worse.
However, fortunately, the local government took timely action and expropriated the parcels belonging to Golden Seed as a whole, contributing more than 200 million yuan of "compensatory income" to Golden Seed, temporarily lifting the delisting crisis of Golden Seed, and also winning valuable time for Jia Guangming to win this "turnaround battle".
2nd
Action: "Mr. Key" of Golden Seed Reform
"Jia Guangming's action is very strong, the reaction speed is fast, and the golden seed is indeed different from before." This is the evaluation of Jia by a dealer of Golden Seeds.
Don't lose first, then win, and do everything possible to get things done. Qualified online performance is the premise of all development, it is irresponsible to talk about the grand blueprint in a difficult situation, and action is the first meaning.
In the view of Fine Wine Watch, competition only depends on results, and we need insight into who is doing what when, and makes things change. The starting point is important, but long-distance running generally wins at the turning point, and the development history of the enterprise and the carry race are carried out in substitution and being replaced.
"Only reformers advance, only innovators are strong, only reformers and innovators win" is the innovation manifesto of Golden Seed.
Jia Guangming, who was born as a soldier, has experienced training and does not drag mud and water. Soon, the reform of the three systems of employment, personnel and distribution was comprehensively accelerated. Strategic transformation, organizational structure adjustment, comprehensive strengthening of budget management, competition for all employees and other changes are real guns and knives, innovative and pragmatic, improve quality and efficiency.
In particular, the Golden Seed Fuhexiang promoted by Jia Guangming, in just one year, its single product sales and category influence have gradually opened up, and the product structure upgrade trend of Golden Seed Wine is very obvious.
It is precisely because Jia Guangming has vigorously introduced a series of reform measures in terms of institutional reform, focus on the main business of liquor, project construction promotion, talent team building, and corporate culture reshaping, and gradually implemented. It gave Golden Seed Wine more possibilities to introduce war pitches.
3rd
Pattern, trade-offs, the "key Mr. Key" of CR's steady entry
The farthest distance in the world is probably "say it – do it". Famous Wine Jun can also deeply feel that the operation of the enterprise is fresh and active, not a program that can run automatically at the touch of a button, not a performance figure after knowledge, but a comprehensive embodiment of belief, pattern, trade-off, and knowledge to ability transformation. Scale must be based on real value creation, efficiency is not only fast, fundamentally resources are used to the maximum extent possible, not wasted, and the ability gap with opponents is widened by constantly improving efficiency.
In the past three years, Golden Seed Wine has established "Golden Seed Fuhexiang Marketing Co., Ltd." at the brand level, specializing in Golden Seed Fuhexiang sub-high-end liquor and Drunken Sanqiu 1507 high-end cultural liquor, fully opening a new journey of high-end branding; At the same time, it actively lays out the mass famous wine and e-commerce market, and promotes the old brands to be deep, detailed and practical. In terms of category innovation, we will continue to promote the quality innovation and market expansion of Golden Seed Fuhexiang and Drunken Sanqiu 1507 that integrate the three spices of "thick, sauce and zhi", and upgrade the soft master and soft seed wine.
In terms of performance management, the replacement of all employees' identities has been completed, and the problems left over from history have been completely solved; The performance appraisal and employee salary incentive mechanism have been improved, which has greatly stimulated the enthusiasm and motivation of employee entrepreneurship officers. In terms of ecological brewing, we will further consolidate the foundation of production capacity, build a green intelligent brewing and golden seed cultural industrial park from a high starting point, and create cultural golden seeds and green golden seeds.
It can be said that through the transformation of Golden Seed Wine in 3 years, it has created the right conditions for the smooth entry of China Resources today.
As Hou Xiaohai, CEO of China Resources Beer, said, Golden Seed has a very good history, production area and brand foundation, and the company's genes, resources, brand, history, and technical team capabilities and hidden strength can provide strong support for high-quality development.
The power contained in the golden seed wine mentioned by Hou Xiaohai is probably the transformative power of the golden seed wine excavated by Mr. Key in the past three years.
Crossing successive uncertainties requires a charging "sergeant major", not a "programmer" who follows the rules; It needs front-line generals who can fight, win battles, and are loyal and reliable, not professional staff members who are "gentle and frugal". Maintaining the alignment of values and culture will bring together more people with different qualifications and experiences, and the "chemistry" they produce will burst into a powerful force for change.
For Jia Guangming, he has always been in an environment with a strong sense of crisis, and he does not have many choices, either to indulge in the pace or to stumble. Jia has actually been running, running uphill, turning back, changing speeds, running forward, than speed, endurance, perseverance, and confidence.
Jia Guangming is tired of running or maybe enjoying it, and he knows that the mountains and waters are cold and warm. Mr. Clutch (Mr. Key) Jia Guangming, not easy!